[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-wig-cleaner":3,"research-sidebar-rollups":504},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":51,"baselines":90,"demand":95,"seasonality":155,"brandShare":156,"products":170,"feedback":277,"searchTerms":439,"related":469,"lastUpdated":37},"003f0954-2b86-4e4e-b364-6dc2ef216ef9","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":32,"amazonNicheId":4,"title":33,"slug":34,"href":35,"leafCategoryName":36,"scrapedAt":37,"brandCount":38,"brandCountYearAgo":39,"sellerCount":40,"signals":41,"avgBsr":42,"pageQuality":43,"unitsSoldMin":44,"unitsSoldAvgMin":45,"unitsSoldAvgMax":46,"revenueMin":47,"revenueMax":48,"avgBrandAgeMonths":49,"avgSellerAgeDays":50,"top20ClickShare":21,"top20BrandShare":21,"primePct":21,"oosRate":43},86938,67563,23.5773,-0.1309,0.0942,0.8589,1,4.35,1016,13.66,7.01,23.09,11,8000,0.8182,0.0095,2,3,"wig cleaner","wig-cleaner","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fwig-cleaner","Detanglers","2026-07-13T11:31:20.512139+00:00",4,10,9,[],294,0,6000,500,750,81960,109280,63,148,{"score":52,"verdict":53,"components":54},41,"skip",[55,60,63,67,70,72,75,80,83,86],{"key":56,"score":57,"weight":58,"raw":59},"marketSize",22,0.15,86938.18,{"key":61,"score":62,"weight":58,"raw":18},"growth",18,{"key":64,"score":65,"weight":66,"raw":19},"conversion",85,0.1,{"key":68,"score":69,"weight":58,"raw":20},"competition",12,{"key":71,"score":43,"weight":66,"raw":21},"brandShare",{"key":73,"score":74,"weight":66,"raw":22},"qualityGap",67,{"key":76,"score":77,"weight":78,"raw":79},"reviewMoat",62,0.05,1015.82,{"key":81,"score":82,"weight":66,"raw":30},"returns",95,{"key":84,"score":85,"weight":78,"raw":24},"avgPrice",64,{"key":87,"score":88,"weight":78,"raw":89},"priceRange",50,0.5031094527363185,{"avgRating":91,"medianPrice":92,"medianReturnRate":93,"nichesTracked":94},4.42,24.38,0.0215,115062,{"points":96,"droppedPartialWeek":154},[97,100,103,106,109,112,115,118,121,124,127,130,133,136,139,142,145,148,151],{"week":98,"volume":99},"2026-03-01",2688,{"week":101,"volume":102},"2026-03-08",2335,{"week":104,"volume":105},"2026-03-15",2119,{"week":107,"volume":108},"2026-03-22",2062,{"week":110,"volume":111},"2026-03-29",1586,{"week":113,"volume":114},"2026-04-05",2011,{"week":116,"volume":117},"2026-04-12",1856,{"week":119,"volume":120},"2026-04-19",1740,{"week":122,"volume":123},"2026-04-26",1724,{"week":125,"volume":126},"2026-05-03",1949,{"week":128,"volume":129},"2026-05-10",2273,{"week":131,"volume":132},"2026-05-17",2135,{"week":134,"volume":135},"2026-05-24",1672,{"week":137,"volume":138},"2026-05-31",1714,{"week":140,"volume":141},"2026-06-07",1831,{"week":143,"volume":144},"2026-06-14",1750,{"week":146,"volume":147},"2026-06-21",1967,{"week":149,"volume":150},"2026-06-28",2028,{"week":152,"volume":153},"2026-07-05",1613,false,null,{"top":157,"otherBrandCount":43,"otherClickShare":43},[158,161,164,167],{"brand":159,"clickShare":160},"Goiple",0.9102000000000001,{"brand":162,"clickShare":163},"Nicole & Alyssa",0.046700000000000005,{"brand":165,"clickShare":166},"AKBAN",0.0245,{"brand":168,"clickShare":169},"AllDay Locks",0.0187,[171,182,193,202,212,223,233,242,251,262,269],{"asin":172,"title":173,"brand":159,"imageUrl":174,"price":175,"rating":176,"reviews":177,"clickShare90":178,"clickShare360":179,"launchDate":180,"amazonUrl":181},"B0F9FJ9NMP","2PCS Wig Milk Spray for Synthetic Hair Leave-In Conditioner Wig Detangler Spray for Human Wigs Conditioner Detangler 2 in 1 Moisturizer Hydrates & Replenishes Synthetic Hair Wigs Easy Combing","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Do4sTngUL.jpg",14.04,4.4,293,0.3299,0.3114,"2025-05-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F9FJ9NMP",{"asin":183,"title":184,"brand":159,"imageUrl":185,"price":186,"rating":187,"reviews":188,"clickShare90":189,"clickShare360":190,"launchDate":191,"amazonUrl":192},"B0DGD3F121","Goiple Wig Milk Spray Wig Spray for Synthetic Hair Leave-In Conditioner for Hair Wigs Conditioner Detangler 2 in 1 Moisturizer Hydrates & Replenishes Synthetic Wigs Easy Combing (3.4 fl oz)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51d9V+uwZAL.jpg",13.78,4.6,433,0.2896,0.3294,"2024-09-07","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DGD3F121",{"asin":194,"title":195,"brand":159,"imageUrl":196,"price":197,"rating":187,"reviews":188,"clickShare90":198,"clickShare360":199,"launchDate":200,"amazonUrl":201},"B0FX4GRLTL","Goiple 2PCS Synthetic Wig Milk Spray Heat Thermal Leave-In Conditioner Wig Detangler Spray for Human Wigs Conditioner Detangler 3 in 1 Moisturizer Synthetic Hair Wigs Easy Combing","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F5154DoePeCL.jpg",14.33,0.1014,0.0837,"2025-10-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FX4GRLTL",{"asin":203,"title":204,"brand":159,"imageUrl":205,"price":206,"rating":176,"reviews":207,"clickShare90":208,"clickShare360":209,"launchDate":210,"amazonUrl":211},"B0DTKFYG4N","Goiple Wig Shampoo & Wig Milk Spray for Synthetic Hair Human Wigs Detangle and Anti-Frizz Hydrates & Moisturizes Synthetic Wig Shampoo ConditionerDetangler 2 in 1 Moisturize Spray Detangler Brush","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F511tY4ENKWL.jpg",16.38,260,0.1005,0.1289,"2025-01-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DTKFYG4N",{"asin":213,"title":214,"brand":159,"imageUrl":215,"price":216,"rating":217,"reviews":218,"clickShare90":219,"clickShare360":220,"launchDate":221,"amazonUrl":222},"B0GTDTTZF4","Wig Milk Spray for Synthetic Hair Leave-In Conditioner Wig Detangler Spray for Human Wigs Conditioner Detangler 2 in 1 Moisturizer Hydrates & Replenishes Synthetic Hair Wigs Easy Combing 250ML","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41lylt8cCnL.jpg",13.57,3.9,5,0.0376,0.013,"2026-03-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GTDTTZF4",{"asin":224,"title":225,"brand":159,"imageUrl":226,"price":227,"rating":228,"reviews":27,"clickShare90":229,"clickShare360":230,"launchDate":231,"amazonUrl":232},"B0G6DWKY36","Wig Head Stand with Wig Brush Comb Set Travel Wigs Holder Comb Set for Women Human and Synthetic Hair | 2in 1 Wig Milk Spray & Shampoo Hydrates & Moisturizes Promotes Silkiness & Shine Easy Combing","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51kKsGI3EvL.jpg",18.82,3.6,0.026,0.0133,"2025-12-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G6DWKY36",{"asin":234,"title":235,"brand":159,"imageUrl":236,"price":26,"rating":187,"reviews":237,"clickShare90":238,"clickShare360":239,"launchDate":240,"amazonUrl":241},"B0DS59Y26B","Lace Tint Mousse Wig Milk Spray for Synthetic Hair Leave-in Conditioner Spray Conditioner Detangler Moisturizer Wig Glue for Lace Front Wigs Strong Hold Hair Adhesive Wigs Accessory Essentials Kit","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51fwEKQI49L.jpg",2110,0.0252,0.0323,"2025-01-03","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DS59Y26B",{"asin":243,"title":244,"brand":165,"imageUrl":245,"price":246,"rating":176,"reviews":247,"clickShare90":166,"clickShare360":248,"launchDate":249,"amazonUrl":250},"B0DPMKFXXL","AKBAN Wig Hair Care Spray for Synthetic and Natural Hair Wigs Smooth and Anti-Frizz Hydrates & Moisturizes Cleans and Extends the Life of Your Wig","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F412WAzciZ6L.jpg",9.91,451,0.0294,"2024-12-05","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DPMKFXXL",{"asin":252,"title":253,"brand":162,"imageUrl":254,"price":255,"rating":256,"reviews":257,"clickShare90":258,"clickShare360":259,"launchDate":260,"amazonUrl":261},"B09LRY5GJZ","Nicole & Alyssa - Wig Spray For Synthetic Hair 8oz - Leave-in Conditioner Detangler Moisturizer","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31RHwn8HAUL.jpg",9.71,4.5,1164,0.0239,0.0225,"2021-11-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09LRY5GJZ",{"asin":263,"title":264,"brand":162,"imageUrl":265,"price":25,"rating":256,"reviews":257,"clickShare90":266,"clickShare360":267,"launchDate":260,"amazonUrl":268},"B0B9RF1XM6","Nicole & Alyssa - Wig Spray For Synthetic Hair - Leave-in Conditioner Detangler Moisturizer (Travel Size - Pack of 1)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21QKYn6iMzL.jpg",0.0228,0.0109,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0B9RF1XM6",{"asin":270,"title":271,"brand":168,"imageUrl":272,"price":273,"rating":176,"reviews":274,"clickShare90":169,"clickShare360":238,"launchDate":275,"amazonUrl":276},"B07WTPQFNZ","AllDay Locks Synthetic Wig Spray - Refreshing Leave-In Conditioner for Synthetic Hair Detangler & Cleanser Spray for Wigs for Women and Men Nourishes & Softens Fibers - 8 oz Bottle","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31Knw3lKZ3L.jpg",9.61,4850,"2019-08-20","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07WTPQFNZ",{"love":278,"hate":349,"returnReasons":415},[279,286,293,300,307,314,321,328,335,342],{"topic":280,"percentOfMentions":281,"verbatims":282},"Smell",0.225,[283,284,285],"The fragrance is a nice","Love the smell","Mild fresh fragrance",{"topic":287,"percentOfMentions":288,"verbatims":289},"Wig\u002FArtificial Hair Quality",0.1391,[290,291,292],"The best for wigs","keeps the wig looking neat","Best wig spray",{"topic":294,"percentOfMentions":295,"verbatims":296},"Quality-Overall",0.0873,[297,298,299],"No complaints there","Excellent product","Good quality",{"topic":301,"percentOfMentions":302,"verbatims":303},"Soft Feel",0.0815,[304,305,306],"It adds softness","Leaves hair soft","I like how smooth",{"topic":308,"percentOfMentions":309,"verbatims":310},"Hair Styling",0.0541,[311,312,313],"Make hair easy to manage","The wig headstands work great","Great for doll hair, wigs, etc",{"topic":315,"percentOfMentions":316,"verbatims":317},"Value For Money",0.0447,[318,319,320],"Definitely worth the price","Good value for money, too","Good deal",{"topic":322,"percentOfMentions":323,"verbatims":324},"Advertised Vs Actual Product",0.044500000000000005,[325,326,327],"just what I needed","Does what it says","It seems to work as described",{"topic":329,"percentOfMentions":330,"verbatims":331},"Efficiency",0.0347,[332,333,334],"It works well","Works great especially getting tangles out of my wigs plus","Works perfectly",{"topic":336,"percentOfMentions":337,"verbatims":338},"Ease Of Use",0.032,[339,340,341],"the bottle is easy to use","Easy to use","This product makes it easy to brush",{"topic":343,"percentOfMentions":344,"verbatims":345},"Moist\u002FDry",0.024900000000000002,[346,347,348],"It keep my hair hydrated and soft","hair moisturize a great product","It's moisturizing and smells great",[350,356,362,369,375,382,389,396,403,409],{"topic":287,"percentOfMentions":351,"verbatims":352},0.09179999999999999,[353,354,355],"Made Wig Misbehave","Completely ruined my wig","Untangles your wigs makes them softer",{"topic":280,"percentOfMentions":357,"verbatims":358},0.08900000000000001,[359,360,361],"is extremely chemically smelling","Strong irritating odor","It doesnt smell good",{"topic":363,"percentOfMentions":364,"verbatims":365},"Functionality-Overall",0.08539999999999999,[366,367,368],"It doesnt do what its supposed to do","Did not work","No results",{"topic":294,"percentOfMentions":370,"verbatims":371},0.0643,[372,373,374],"it's just not as good as I'd hoped","not as good as others","Not the best product just okay",{"topic":376,"percentOfMentions":377,"verbatims":378},"Durability",0.0637,[379,380,381],"does try to come apart","the brush instantly broke","Broke",{"topic":383,"percentOfMentions":384,"verbatims":385},"Size-Overall",0.061200000000000004,[386,387,388],"it wont fit back on the bottle","Shampoo bottle is large","Small",{"topic":390,"percentOfMentions":391,"verbatims":392},"Hair Related",0.057,[393,394,395],"the hair started to fall out","detangles any hair quality","This spray seems to make my wigs tangle",{"topic":397,"percentOfMentions":398,"verbatims":399},"Allergies",0.0285,[400,401,402],"so allergic to it","Baf allergic reaction","it really irritated me",{"topic":315,"percentOfMentions":404,"verbatims":405},0.0232,[406,407,408],"Not worth it","was not expecting a lot bc its $10","Waste of money",{"topic":336,"percentOfMentions":410,"verbatims":411},0.019,[412,413,414],"It took some time and effort,","May as well use nothing","I had to use quite a bit of it unfortunately",[416,418,420,422,424,427,429,432,434,436],{"reason":287,"pct":417},0.2967,{"reason":363,"pct":419},0.1516,{"reason":322,"pct":421},0.1333,{"reason":280,"pct":423},0.0935,{"reason":425,"pct":426},"Leak-Proof",0.07200000000000001,{"reason":383,"pct":428},0.029300000000000003,{"reason":430,"pct":431},"Suitability Short Hair",0.022799999999999997,{"reason":315,"pct":433},0.022000000000000002,{"reason":435,"pct":93},"Defective Material\u002FParts",{"reason":437,"pct":438},"Suitability Straight Hair",0.0159,[440,445,450,455,459,464],{"term":441,"volume":442,"growthQoq":443,"conversionRate":444},"wig milk spray",33861,-0.2382,0.1045,{"term":446,"volume":447,"growthQoq":448,"conversionRate":449},"wig milk spray for synthetic wigs",12718,0.1227,0.1066,{"term":451,"volume":452,"growthQoq":453,"conversionRate":454},"wig milk",9527,0.2108,0.1003,{"term":33,"volume":456,"growthQoq":457,"conversionRate":458},4664,-0.1249,0.0316,{"term":460,"volume":461,"growthQoq":462,"conversionRate":463},"synthetic wig care kit",4259,-0.2604,0.0188,{"term":465,"volume":466,"growthQoq":467,"conversionRate":468},"wig milk spray and brush",2534,-0.9726,0.0606,[470,477,482,488,493,498],{"title":471,"href":472,"score":473,"verdict":474,"marketSize":475,"growth90":476},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":478,"href":479,"score":473,"verdict":474,"marketSize":480,"growth90":481},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":483,"href":484,"score":473,"verdict":485,"marketSize":486,"growth90":487},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":489,"href":490,"score":473,"verdict":474,"marketSize":491,"growth90":492},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":494,"href":495,"score":473,"verdict":485,"marketSize":496,"growth90":497},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":499,"href":500,"score":501,"verdict":474,"marketSize":502,"growth90":503},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[505,512,515,522,529,536,543,550,557,564,571,578,585,592,599,606,613,620,627,634],{"nodeId":506,"label":507,"slug":508,"href":509,"nichesTracked":510,"marketSizeTotal":511},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":513,"marketSizeTotal":514},10978,8129370268,{"nodeId":516,"label":517,"slug":518,"href":519,"nichesTracked":520,"marketSizeTotal":521},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":523,"label":524,"slug":525,"href":526,"nichesTracked":527,"marketSizeTotal":528},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":530,"label":531,"slug":532,"href":533,"nichesTracked":534,"marketSizeTotal":535},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":537,"label":538,"slug":539,"href":540,"nichesTracked":541,"marketSizeTotal":542},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":544,"label":545,"slug":546,"href":547,"nichesTracked":548,"marketSizeTotal":549},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":551,"label":552,"slug":553,"href":554,"nichesTracked":555,"marketSizeTotal":556},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":558,"label":559,"slug":560,"href":561,"nichesTracked":562,"marketSizeTotal":563},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":565,"label":566,"slug":567,"href":568,"nichesTracked":569,"marketSizeTotal":570},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":572,"label":573,"slug":574,"href":575,"nichesTracked":576,"marketSizeTotal":577},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":579,"label":580,"slug":581,"href":582,"nichesTracked":583,"marketSizeTotal":584},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":586,"label":587,"slug":588,"href":589,"nichesTracked":590,"marketSizeTotal":591},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":593,"label":594,"slug":595,"href":596,"nichesTracked":597,"marketSizeTotal":598},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":600,"label":601,"slug":602,"href":603,"nichesTracked":604,"marketSizeTotal":605},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":607,"label":608,"slug":609,"href":610,"nichesTracked":611,"marketSizeTotal":612},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":614,"label":615,"slug":616,"href":617,"nichesTracked":618,"marketSizeTotal":619},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":621,"label":622,"slug":623,"href":624,"nichesTracked":625,"marketSizeTotal":626},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":628,"label":629,"slug":630,"href":631,"nichesTracked":632,"marketSizeTotal":633},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":635,"label":636,"slug":637,"href":638,"nichesTracked":31,"marketSizeTotal":639},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",78675]