---
title: "Wicked Nails — $40K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/wicked-nails"
last_updated: "2026-08-09T07:55:58.557Z"
locale: en
meta:
description: "Niche score 37/100 · $40K/yr market · 149K searches/yr · $9.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $40K/yr market · 149K searches/yr · $9.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wicked Nails — $40K/yr Amazon US Niche (2026) - Flapen"
---
# **wicked nails**
**Skip it**
Soft demand (-53.9% this quarter) — this niche doesn't clear our bar today.
Market size 10Growth 0Conversion 34Competition 60Returns 71Price range 28Avg price 32Brand share 6Review moat 89Quality gap 77
**Review moat**
**Great****228.3**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$9.86**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$4.55–$18.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$40K**
$40K/yr · 149K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-53.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, wicked nails is a $40K/yr Amazon United States market (149K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 37/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wicked nails market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$30K–$39K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#1,570**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **18%**
- **Out of stock**
- **25.6%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**23**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 87%
**Open market**
**2%**
- imPRESS48% - KISS42% - Allvounail4% - CJDLTS2% - GUjianzhi1% - xo, Fetti1% - Open — no brand owns it (2 brands, 2%)
## **Demand**
Weekly Amazon search volume, last 33 weeks — -53.9% search growth over the last 90 days.
20K15KNov '25Dec '25Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/wicked-nails/trend)
## **Top wicked nails search terms**
- **wicked nails**63K/yr-57.7%1.7% conv. - **wicked press on nails**31K/yr-55.4%1.4% conv. - **wicked nails press on**13K/yr-50.6%2.3% conv. - **kiss wicked nails**6K/yr-22.3%0.9% conv. - **wicked impress nails**8K/yr-53.9%1.7% conv. - **kiss wicked press on nails**5K/yr-41.3%0.7% conv. - **impress wicked nails**6K/yr-63.4%1.6% conv. - **wicked kiss nails**4K/yr-38.3%1.9% conv. - **glinda nails**4K/yr-40.8%0.5% conv. - **wicked press on nails for kids**5K/yr-69.6%0.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/wicked-nails/search-terms)
## **Top wicked nails products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$3K12%$5K16%$6K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KISS X WICKED: FOR GOOD Press On Nails Almond Find Your Courage Purple Medium Waterproof Chip Proof Smudge Proof 28 Fake Nails Pink Gel Nail Glue (2g) Mini Nail File & Manicure Stick**KISS**$9.94**4.3★21 rev](https://www.amazon.com/dp/B0FHQWZW9L) [2**Impress X WICKED: FOR GOOD Press On Nails Unleash Your Magic Green Medium Coffin New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File**imPRESS**$9.67**4.2★280 rev](https://www.amazon.com/dp/B0FHRDWJTX) [3**Impress X WICKED: FOR GOOD Press On Nails Shouldnt This Be Pinker? Pink Short Oval New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File**imPRESS**$9.80**4.2★280 rev](https://www.amazon.com/dp/B0FHQML87N) [4**Impress X WICKED: FOR GOOD Press On Nails Wickedly Brave Blue Medium Oval New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File**imPRESS**$7.07**4.2★280 rev](https://www.amazon.com/dp/B0FHQYKQBL) [5**WICKED X imPRESS Press On Nails Jolly Old Shiz Multicolor Medium Coffin New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File**imPRESS**$8.71**4.4★236 rev](https://www.amazon.com/dp/B0F4GQXYCD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KISS X WICKED: FOR GOOD Press On Nails Almond Find Your Courage Purple Medium Waterproof Chip Proof Smudge Proof 28 Fake Nails Pink Gel Nail Glue (2g) Mini Nail File & Manicure Stick**KISS**$9.94**21 rev12mo ago](https://www.amazon.com/dp/B0FHQWZW9L) [**Impress X WICKED: FOR GOOD Press On Nails Unleash Your Magic Green Medium Coffin New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File**imPRESS**$9.67**280 rev12mo ago](https://www.amazon.com/dp/B0FHRDWJTX) [**Impress X WICKED: FOR GOOD Press On Nails Shouldnt This Be Pinker? Pink Short Oval New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File**imPRESS**$9.80**280 rev12mo ago](https://www.amazon.com/dp/B0FHQML87N) [**Impress X WICKED: FOR GOOD Press On Nails Wickedly Brave Blue Medium Oval New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File**imPRESS**$7.07**280 rev12mo ago](https://www.amazon.com/dp/B0FHQYKQBL) [**KISS X WICKED: FOR GOOD Press On Nails Glow With Glinda Purple Short Oval Waterproof Chip Proof Smudge Proof 28 Fake Nails Pink Gel Nail Glue (2g) Mini Nail File & Manicure Stick**KISS**$9.01**21 rev12mo ago](https://www.amazon.com/dp/B01N200Q1Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Impress X WICKED: FOR GOOD Press On Nails Shouldnt This Be Pinker? Pink Short Oval New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File**imPRESS**$9.80**4.2★**▲ 599%**](https://www.amazon.com/dp/B0FHQML87N) [**KISS X WICKED: FOR GOOD Press On Nails Almond My Future Is Unlimited Green Medium Waterproof Chip Proof Smudge Proof 28 Fake Nails Pink Gel Nail Glue (2g) Mini Nail File & Manicure Stick**KISS**$10.77**4.3★**▲ 579%**](https://www.amazon.com/dp/B0FHQML793) [**KISS X WICKED: FOR GOOD Press On Nails Good News Glinda Pink Medium Oval Waterproof Chip Proof Smudge Proof 28 Fake Nails Pink Gel Nail Glue (2g) Mini Nail File & Manicure Stick**KISS**$8.83**4.3★**▲ 505%**](https://www.amazon.com/dp/B0FHQTSWZF) [**KISS X WICKED: FOR GOOD Press On Nails Own Your Power Black Short Oval Waterproof Chip Proof Smudge Proof 28 Fake Nails Pink Gel Nail Glue (2g) Mini Nail File & Manicure Stick**KISS**$7.98**4.3★**▲ 384%**](https://www.amazon.com/dp/B0FHR7F2JZ) [**KISS X WICKED: FOR GOOD Press On Nails Almond I Feel Wicked Green Long Waterproof Chip Proof Smudge Proof 28 Fake Nails Pink Gel Nail Glue (2g) Mini Nail File & Manicure Stick**KISS**$9.76**4.3★**▲ 316%**](https://www.amazon.com/dp/B0FHQMC6TW)
**~~View all trending →~~**
## **What buyers say about wicked nails**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Durability**16%
*“this brand stays on”*
**Color**15%
*“Long lasting color”*
**Brightness/Shine/Glow**10%
*“The cat eye has an amazing shimmer to it”*
**Design-Overall**9%
*“The design is cute”*
**Adhesion/Stickiness**7%
*“Kiss's jelly tab adhesives are the best”*
**Quality-Overall**7%
*“Great nails”*
**Ease Of Use**7%
*“great for beginners”*
**Size-Overall**4%
*“they fit well”*
**Ease Of Application**3%
*“Easy to apply”*
**Value For Money**3%
*“They were cheap enough though so Im not mad”*
### **What buyers complain about **
**Durability**26%
*“broke within 3 days”*
**Adhesion/Stickiness**12%
*“The adhesive was very poor compared to other designs”*
**Quality-Overall**10%
*“very cheaply made”*
**Advertised Vs Actual Product**7%
*“Some of the nails look nothing like the pictures do”*
**Size-Overall**6%
*“some decals run big”*
**Strength**4%
*“Fragile”*
**Color**3%
*“the color has almost chipped off every nail”*
**Design-Overall**3%
*“Cheap designs”*
**Thickness**2%
*“Thicker nail”*
**Stitch/Finish/Polish**2%
*“the polish already chipped”*
### **Top return reasons **
**Adhesion/Stickiness**26%
**Size-Overall**25%
**Advertised Vs Actual Product**14%
**Color**12%
**Shape/Style**4%
**Quality-Overall**3%
**Durability**2%
**Functionality-Overall**2%
**Value For Money**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is wicked nails profitable to sell on Amazon United States?**
- The niche generates $40K/yr across 33 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -53.9%. Flapen's verdict: Skip it (37/100).
- **How competitive is the wicked nails niche?**
- 8 brands and 23 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in wicked nails?**
- Top complaints mined from reviews: Durability, Adhesion/Stickiness, Quality-Overall. The return rate is 2.2%.
- **What does it cost to enter the wicked nails niche?**
- Listings span $4.55–$18.99; the average listing price is $9.86 (sweet spot $15–$100). The average incumbent carries 228 reviews — the moat a new listing must climb.
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