---
title: "Wicked Makeup — $359K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/wicked-makeup"
last_updated: "2026-08-06T19:04:15.401Z"
locale: en
meta:
description: "Niche score 59/100 · $359K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $359K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Wicked Makeup — $359K/yr Amazon US Niche (2026) - Flapen"
---
# **wicked makeup**
**Worth a look**
Shows a sweet-spot price point ($24.07 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 54Growth 66Conversion 23Competition 76Returns 81Price range 89Avg price 95Brand share 0Review moat 94Quality gap 55
**Avg price**
**Incredible****$24.07**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****118.13**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$11.31–$59.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Growth**
**Good****+46.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$359K**
$359K/yr · 812K searches
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, wicked makeup is a $359K/yr Amazon United States market (812K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wicked makeup market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **$481K–$602K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#425**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **65%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **127 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**2 **▼falling
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 88%
**Open market**
**0%**
- r.e.m. beauty99% - Dr. PAWPAW ORIGINAL BALM1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 77 weeks — +46.3% search growth over the last 90 days.
60K40KPrime Day '25Spike '25Holiday '25Spike '26Prime Day '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 19.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/wicked-makeup/trend)
## **Top wicked makeup search terms**
- **rem beauty**287K/yr+96.5%1.1% conv. - **r.e.m. beauty**57K/yr+115.4%0.7% conv. - **rem beauty lip gloss**33K/yr+156.4%3.5% conv. - **wicked makeup**217K/yr-53.5%0.7% conv. - **rem beauty wicked**37K/yr-36.7%1.5% conv. - **rem lip gloss**9K/yr+117.0%3.5% conv. - **ariana grande makeup**12K/yr+62.1%1.3% conv. - **r e m beauty**6K/yr+71.0%0.9% conv. - **r.e.m**6K/yr+18.5%0.2% conv. - **r.e.m beauty**7K/yr+27.2%0.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/wicked-makeup/search-terms)
## **Top wicked makeup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$14K8%$29K12%$43K16%$58K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**r.e.m. beauty by ariana grande | Essential Drip Glossy Balm in Cherry Cola | High Shine Nourishing Lip Balm | Hydrating Hyaluronic Acid | Smooth Glossy Finish**r.e.m. beauty**$18.34**4.5★69 rev](https://www.amazon.com/dp/B0FQ3BFVMK) [2**r.e.m. beauty by ariana grande | Essential Drip Glossy Balm in Cotton Candy PH | High Shine Nourishing Lip Balm | Hydrating Hyaluronic Acid | Smooth Glossy Finish**r.e.m. beauty**$18.62**4.5★69 rev](https://www.amazon.com/dp/B0FQ387M7W) [3**r.e.m. beauty by ariana grande On Your Collar Plumping Lip Gloss | High Shine Plumping Gloss | Hydrating Comfort | Iridescent Duochrome Finish that Sparkles (Fembot)**r.e.m. beauty**$21.06**3.9★52 rev](https://www.amazon.com/dp/B0FQ37RTKF) [4**r.e.m. beauty by ariana grande Eclipse Glow Stick | Cream Color Stick | Buildable Luminous Finish | Long Wearing Comfort | Antioxidant Rich & Hydrating Formula (Fembot)**r.e.m. beauty**$20.94**4.4★49 rev](https://www.amazon.com/dp/B0FQ39P16L) [5**r.e.m. beauty by Ariana Grande Wicked: For Good | Poppy Plumping Lip Gloss | Plum Petals | Instant Plumping Effect for Hydrated Softer and Smoother Lips | Silky Non-Sticky Feel | 0.34 Fl Oz**r.e.m. beauty**$14.98**4.4★234 rev](https://www.amazon.com/dp/B0FGCDZYBQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**r.e.m. beauty by ariana grande | Essential Drip Glossy Balm in Fembot | High Shine Nourishing Lip Balm | Hydrating Hyaluronic Acid | Smooth Glossy Finish**r.e.m. beauty**$18.12**69 rev3mo ago](https://www.amazon.com/dp/B0GTS6FYYP) [**r.e.m. beauty by ariana grande Starlet Lustrous Liquid Eyeshadow in Fembot | High Impact Shimmering Color | Longwearing Crease Resistant Waterproof Formula | Lightweight Feel**r.e.m. beauty**$20.47**46 rev3mo ago](https://www.amazon.com/dp/B0FQ3BLN9P) [**r.e.m. beauty by ariana grande Dreamglow Highlight Serum | Hydrating Lightweight Glow Elixir | Soft Radiant Finish | for Face & Body (Quartz)**r.e.m. beauty**$22.68**39 rev4mo ago](https://www.amazon.com/dp/B0GPSRM2HX) [**r.e.m. beauty by ariana grande | Essential Drip Glossy Balm in Cotton Candy PH | High Shine Nourishing Lip Balm | Hydrating Hyaluronic Acid | Smooth Glossy Finish**r.e.m. beauty**$18.62**69 rev5mo ago](https://www.amazon.com/dp/B0FQ387M7W) [**r.e.m. beauty by ariana grande | Essential Drip Glossy Balm in Skinny Dipped | High Shine Nourishing Lip Balm | Hydrating Hyaluronic Acid | Smooth Glossy Finish**r.e.m. beauty**$18.27**69 rev5mo ago](https://www.amazon.com/dp/B0DG5LYPJ6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**r.e.m. beauty by ariana grande | Essential Drip Glossy Balm in Fembot | High Shine Nourishing Lip Balm | Hydrating Hyaluronic Acid | Smooth Glossy Finish**r.e.m. beauty**$18.12**4.5★**▲ 234%**](https://www.amazon.com/dp/B0GTS6FYYP) [**r.e.m. beauty by ariana grande On Your Collar Plumping Lip Gloss | High Shine Plumping Gloss | Hydrating Comfort | Iridescent Duochrome Finish (Jelly Sandals)**r.e.m. beauty**$20.59**3.9★**▲ 233%**](https://www.amazon.com/dp/B0GP356PG7) [**r.e.m. beauty by ariana grande Starlet Lustrous Liquid Eyeshadow in Fembot | High Impact Shimmering Color | Longwearing Crease Resistant Waterproof Formula | Lightweight Feel**r.e.m. beauty**$20.47**3.8★**▲ 227%**](https://www.amazon.com/dp/B0FQ3BLN9P) [**r.e.m. beauty by ariana grande On Your Collar Plumping Lip Gloss | High Shine Plumping Gloss | Hydrating Comfort | Iridescent Duochrome Finish (7 Rings)**r.e.m. beauty**$19.96**3.9★**▲ 222%**](https://www.amazon.com/dp/B0GP2VF2CW) [**r.e.m. beauty by ariana grande Practically Permanent Lip Stain Marker in Booked and Busy | Longwearing Weightless Lip Color | Comfortable All Day Wear | Rich Pigment Payoff**r.e.m. beauty**$15.70**4.2★**▲ 218%**](https://www.amazon.com/dp/B0BJLGWYH5)
**~~View all trending →~~**
## **What buyers say about wicked makeup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**29%
*“Beautiful colors”*
**Brightness/Shine/Glow**10%
*“Love this Gloss”*
**Quality-Overall**6%
*“Overall, the quality is really nice and it leaves your skin looking radiant and smooth”*
**Soft Feel**5%
*“goes on smoothly”*
**Suitability Combination Skin**5%
*“this is beautiful on the skin”*
**Moist/Dry**5%
*“It is hydrating”*
**Ease Of Application**4%
*“easy to apply”*
**Smell**4%
*“The perfume smells absolutely amazing”*
**Durability**3%
*“this is high quality and durable”*
**Ease Of Use**3%
*“This eyeliner is very easy to use”*
### **What buyers complain about **
**Color**8%
*“Ugly color”*
**Allergies**6%
*“Apparently were allergic to something in this”*
**Adhesion/Stickiness**5%
*“On the eyes it feels like it all just fails to stick”*
**Value For Money**4%
*“just pricey”*
**Thickness**4%
*“thin layer”*
**Smell**4%
*“dislikes the scent”*
**Moist/Dry**3%
*“My eyelids actually felt dry”*
**Brightness/Shine/Glow**2%
*“Too much glitter”*
**Advertised Vs Actual Product**2%
*“The photo they depict is very misleading”*
**Durability**2%
*“just doesn't last well”*
### **Top return reasons **
**Color**38%
**Advertised Vs Actual Product**10%
**Product Condition**7%
**Smell**5%
**Value For Money**5%
**Defective Material/Parts**4%
**Adhesion/Stickiness**4%
**Damage/Burn Hair**4%
**Quality-Overall**4%
**Brightness/Shine/Glow**3%
## **Common questions**
- **Is wicked makeup profitable to sell on Amazon United States?**
- The niche generates $359K/yr across 31 tracked products. 15 of 25 products launched in the last 360 days are still selling. 90-day search growth is +46.3%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the wicked makeup niche?**
- 2 brands and 5 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in wicked makeup?**
- Top complaints mined from reviews: Color, Allergies, Adhesion/Stickiness. The return rate is 1.7%.
- **When does demand for wicked makeup peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 19.6× the quietest.
- **What does it cost to enter the wicked makeup niche?**
- Listings span $11.31–$59.20; the average listing price is $24.07 (sweet spot $15–$100). The average incumbent carries 118 reviews — the moat a new listing must climb.
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