---
title: "Trend — whole body antiperspirant - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/whole-body-antiperspirant/trend"
last_updated: "2026-08-09T12:23:55.197Z"
locale: en
meta:
  description: "Niche score 59/100 · $415K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $415K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — whole body antiperspirant - Flapen"
---

# **whole body antiperspirant**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 56Growth 53Conversion 88Competition 45Returns 98Price range 73Avg price 85Brand share 0Review moat 24Quality gap 76

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.3%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$19.02**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$6.81–$37.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$415K**

$415K/yr · 213K searches

**Growth**

**Good****+25.4%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****5,620.08**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend