---
title: "Trend — white setting powder - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/white-setting-powder/trend"
last_updated: "2026-08-09T12:02:02.370Z"
locale: en
meta:
  description: "Niche score 51/100 · $320K/yr market · 260K searches/yr · $16.44 avg price. Soft demand (-5.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $320K/yr market · 260K searches/yr · $16.44 avg price. Soft demand (-5.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — white setting powder - Flapen"
---

# **white setting powder**

**Worth a look**

Shows low returns (1.2%), but soft demand (-5.1% this quarter) keeps it on the watch list.

Market size 52Growth 22Conversion 77Competition 35Returns 92Price range 84Avg price 79Brand share 37Review moat 25Quality gap 45

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$5.73–$72.01**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$16.44**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****7.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$320K**

$320K/yr · 260K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****4,184.81**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-5.1%**

90-day search growth — must beat 0% to launch

## Trend