---
title: "White Scrunchies — $52K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/white-scrunchies"
last_updated: "2026-08-09T05:30:57.634Z"
locale: en
meta:
description: "Niche score 48/100 · $52K/yr market · 61K searches/yr · $9.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $52K/yr market · 61K searches/yr · $9.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Scrunchies — $52K/yr Amazon US Niche (2026) - Flapen"
---
# **white scrunchies**
**Skip it**
A small market ($52K/yr) — this niche doesn't clear our bar today.
Market size 13Growth 54Conversion 84Competition 47Returns 65Price range 54Avg price 26Brand share 65Review moat 25Quality gap 40
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+26.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$4.95–$26.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$9.16**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****4,228.65**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$52K**
$52K/yr · 61K searches
According to Flapen's Amazon United States niche tracking, white scrunchies is a $52K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 48/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white scrunchies market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$46K–$55K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#497**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **8.6%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 97%
**Open market**
**26%**
- Motique Accessories23% - Conair14% - RJMBMUP12% - SEVEN STYLE9% - Dimeho9% - Semato7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +26.4% search growth over the last 90 days.
2K1KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/white-scrunchies/trend)
## **Top white scrunchies search terms**
- **white scrunchie**32K/yr+22.0%8.9% conv. - **white scrunchies**13K/yr+49.4%7.8% conv. - **white hair scrunchies**6K/yr+55.1%7.6% conv. - **white scrunchies for hair**6K/yr+0.3%9.9% conv. - **big white scrunchie**4K/yr+0.9%6.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/white-scrunchies/search-terms)
## **Top white scrunchies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$6K16%$8K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Set of 2 Solid Scrunchies (White)**Motique Accessories**$6.97**4.6★3,954 rev](https://www.amazon.com/dp/B01C90IZR8) [2**Scunci by Conair The Original Scrunchie hair accessories - hair accessories for women - hair ties - trendy hair accessories - Jumbo Size in Washable White Nylon Silk- 1 Count**Conair**$5.25**4.5★1,695 rev](https://www.amazon.com/dp/B0DSR5L33H) [3**10 Pack White Cotton Scrunchies for Tie Dye Hair Elastic Hair Ties Pony Tail Holder for Party**RJMBMUP**$6.76**4.4★1,046 rev](https://www.amazon.com/dp/B08MYPBB4N) [4**Satin Scrunchies for Women 8PCS White Silk Hair Ties No Crease Frizz-Free Gentle Elastic Hair Bands for Thick & Thin Hair Soft & Stylish Hair Accessories Gifts**SEVEN STYLE**$6.99**4.7★69,911 rev](https://www.amazon.com/dp/B0FWQQZFPT) [5**Dimeho White Scrunchies for Women Large Lace Scrunchies Elastic Hair Ties No Damage Double Layer Hair Bands (white)**Dimeho**$6.66**4.4★50 rev](https://www.amazon.com/dp/B0D95H67FL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Satin Scrunchies for Women 8PCS White Silk Hair Ties No Crease Frizz-Free Gentle Elastic Hair Bands for Thick & Thin Hair Soft & Stylish Hair Accessories Gifts**SEVEN STYLE**$6.99**69,911 rev8mo ago](https://www.amazon.com/dp/B0FWQQZFPT) [**Semato 20 Pacs Matte Satin Scrunchies Bridesmaid Proposal Gifts Hair Ties Scrunchies for Women Girls Bachelorette Party Favors (white)**Semato**$9.76**89 rev1y ago](https://www.amazon.com/dp/B0F65MKT9C) [**JGQUR White Hair Scrunchies for Women 1pc Large Elastic Hair Ties Soft Hairbands for Thick Thin Hair Big Ponytail Holders Hair Accessories for Girls Party Daily Use**JGQUR**$7.13**32 rev1y ago](https://www.amazon.com/dp/B0F1YSFGDG) [**Satin Scrunchies 2 Pcs Hair Ties Scrunchies for Women Girls Hair Accessories Elastic Hair Ponytail Holder (White)**Semato**$4.95**141 rev1y ago](https://www.amazon.com/dp/B0DZG4ZSMZ) [**3 Pieces Satin Scrunchies Set for Hair No Crease Elastic Hair Ties for Women and Girls (White)**PIDOUDOU**$6.36**75 rev1y ago](https://www.amazon.com/dp/B0DY11P2SY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**65 Pcs White Cotton Scrunchies Hair Ties Accessories for Tie Dye Party Supplies Including 30 Scrunchies 15 Bow Hair Ties 20 Headband Non Slip Stretchy Elastic Head Wrap Holder for Women DIY Tie Dye**Riceshoot**$26.99**4.2★**▲ 139%**](https://www.amazon.com/dp/B0BY8J18SX) [**10 Pack White Cotton Scrunchies for Tie Dye Hair Elastic Hair Ties Pony Tail Holder for Party**RJMBMUP**$6.76**4.4★**▲ 64%**](https://www.amazon.com/dp/B08MYPBB4N) [**Semato 20 Pacs Matte Satin Scrunchies Bridesmaid Proposal Gifts Hair Ties Scrunchies for Women Girls Bachelorette Party Favors (white)**Semato**$9.76**4.6★**▲ 63%**](https://www.amazon.com/dp/B0F65MKT9C) [**LULUSILK Silk Scrunchies for Hair Sleep 100% Real Mulberry Silk No Damage Hair Ties for Women and Girls Gorgeous White Pack of 3**LULUSILK**$12.83**4.6★**▲ 63%**](https://www.amazon.com/dp/B0DB83ZK6W) [**Satin Scrunchies 2 Pcs Hair Ties Scrunchies for Women Girls Hair Accessories Elastic Hair Ponytail Holder (White)**Semato**$4.95**4.5★**▲ 35%**](https://www.amazon.com/dp/B0DZG4ZSMZ)
**~~View all trending →~~**
## **What buyers say about white scrunchies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Perfect scrunchies good quality”*
**Color**13%
*“every color to match your outfits”*
**Suitability Straight Hair**7%
*“Fine for really thick hair”*
**Advertised Vs Actual Product**7%
*“Exactly as described”*
**Size-Overall**6%
*“Big and Beautiful”*
**Stretchability/Expandability/Elasticity**5%
*“Great stretch”*
**Value For Money**5%
*“Great amount”*
**Comfort-Overall**3%
*“it is so comfortable”*
**Durability**3%
*“Seems very durable”*
**Hair Styling**2%
*“Love these scrunchies”*
### **What buyers complain about **
**Size-Overall**22%
*“These scrunchies are BIG”*
**Value For Money**17%
*“Over priced”*
**Material Quality**4%
*“Material is not very soft”*
**Stiffness**4%
*“Kind of stiff and thick”*
**Advertised Vs Actual Product**4%
*“Not as described”*
**Quality-Overall**3%
*“they are definitely not high quality”*
**Texture/Consistency-Overall**3%
*“bad texture”*
**Thickness**3%
*“I needed them to be thicker”*
### **Top return reasons **
**Size-Overall**39%
**Material Quality**15%
**Color**10%
**Advertised Vs Actual Product**9%
**Quality-Overall**6%
**Suitability Long Hair**4%
**Stretchability/Expandability/Elasticity**4%
**Value For Money**3%
**Suitability Short Hair**1%
**Shape/Style**1%
## **Common questions**
- **Is white scrunchies profitable to sell on Amazon United States?**
- The niche generates $52K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +26.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the white scrunchies niche?**
- 15 brands and 18 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in white scrunchies?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Material Quality. The return rate is 2.4%.
- **When does demand for white scrunchies peak?**
- Demand peaks in Jun–Jul; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the white scrunchies niche?**
- Listings span $4.95–$26.99; the average listing price is $9.16 (sweet spot $15–$100). The average incumbent carries 4,229 reviews — the moat a new listing must climb.
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