---
title: "Trend — white nail polish - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/white-nail-polish/trend"
last_updated: "2026-08-09T13:18:30.221Z"
locale: en
meta:
  description: "Niche score 61/100 · $1.0M/yr market · 1.5M searches/yr · $6.80 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $1.0M/yr market · 1.5M searches/yr · $6.80 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — white nail polish - Flapen"
---

# **white nail polish**

**Launch it**

A $1.0M/yr market growing +65.8% this quarter with returns at 0.5% — clears our launch bar.

Market size 78Growth 77Conversion 88Competition 50Returns 98Price range 0Avg price 19Brand share 44Review moat 14Quality gap 60

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$1.0M**

$1.0M/yr · 1.5M searches

**Growth**

**Great****+65.8%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Bad****$6.80**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****23,961.63**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****$1.12–$11.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Trend