---
title: "Search terms — white nail pencil - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/white-nail-pencil/search-terms"
last_updated: "2026-08-09T21:43:51.172Z"
locale: en
meta:
  description: "Niche score 50/100 · $125K/yr market · 227K searches/yr. Prices mostly outside the sweet spot ($1.33–$17.98) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $125K/yr market · 227K searches/yr. Prices mostly outside the sweet spot ($1.33–$17.98) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — white nail pencil - Flapen"
---

# **white nail pencil**

**Worth a look**

Shows beatable incumbent ratings (3.8★), but prices mostly outside the sweet spot ($1.33–$17.98) keeps it on the watch list.

Market size 29Growth 55Conversion 77Competition 27Returns 97Price range 18Avg price 20Brand share 29Review moat 30Quality gap 97

**Quality gap**

**Incredible****3.8★**

avg incumbent rating — lower means beatable quality

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+27.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,477.57**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$125K**

$125K/yr · 227K searches

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Bad****$7.31**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****$1.33–$17.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")

## Search terms