---
title: "White Nail Pencil — $125K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/white-nail-pencil"
last_updated: "2026-08-09T04:44:45.544Z"
locale: en
meta:
description: "Niche score 50/100 · $125K/yr market · 227K searches/yr. Prices mostly outside the sweet spot ($1.33–$17.98) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $125K/yr market · 227K searches/yr. Prices mostly outside the sweet spot ($1.33–$17.98) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Nail Pencil — $125K/yr Amazon US Niche (2026) - Flapen"
---
# **white nail pencil**
**Worth a look**
Shows beatable incumbent ratings (3.8★), but prices mostly outside the sweet spot ($1.33–$17.98) keeps it on the watch list.
Market size 29Growth 55Conversion 77Competition 27Returns 97Price range 18Avg price 20Brand share 29Review moat 30Quality gap 97
**Quality gap**
**Incredible****3.8★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+27.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,477.57**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$125K**
$125K/yr · 227K searches
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****$7.31**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$1.33–$17.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, white nail pencil is a $125K/yr Amazon United States market (227K searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white nail pencil market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$110K–$146K**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **—flat
**Sellers**
**27**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**7%**
- Maitys49% - Flowery12% - Conté à Paris11% - Brusarth8% - Blulu8% - Gmlawsc5% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +27.3% search growth over the last 90 days.
13K8KSpike '24Black Friday '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/white-nail-pencil/trend)
## **Top white nail pencil search terms**
- **white nail pencil**47K/yr+30.5%8.1% conv. - **nail whitening pencil**26K/yr+34.1%7.2% conv. - **white nail pencil under nail**21K/yr+10.5%10.4% conv. - **white pencil for under nails**16K/yr+15.4%10.1% conv. - **nail whitening pencil under nail**20K/yr+5.3%7.1% conv. - **nail pencil**14K/yr+25.0%3.4% conv. - **french manicure pencil**9K/yr+28.0%4.3% conv. - **under nail whitening pencil**7K/yr+138.3%6.0% conv. - **french tip pencil**6K/yr+68.5%4.5% conv. - **french nail pencil**6K/yr+28.7%4.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/white-nail-pencil/search-terms)
## **Top white nail pencil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$13K20%$25K30%$38K40%$50K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Maitys 2 Pieces White Nail Pencil and Pencil Sharpener Set 2 In1 Nail Whitening Under French Fingernail with Cuticle Pusher and Handheld Sharpener for DIY Art Manicure Supplies**Maitys**$8.43**3.6★2,281 rev](https://www.amazon.com/dp/B08NG9HZNK) [2**Maitys 2 Pieces Nail Whitening Pencil 2-in-1 White Nail Pencil DIY Design Manicure with Cuticle Pusher**Maitys**$6.73**3.5★2,344 rev](https://www.amazon.com/dp/B08GFLS91L) [3**Cont Paris 2 Count Pastel Pencils White**Conté à Paris**$7.90**4.2★2,506 rev](https://www.amazon.com/dp/B0056ADWMM) [4**Maitys 1 Piece Nail Whitening Pencil 2-in-1 White Nail Pencil DIY Design Manicure with Cuticle Pusher**Maitys**$6.06**3.4★798 rev](https://www.amazon.com/dp/B08LKM8VTS) [5**Flowery 4-in-1 White Nail Pencil Under Nail Whitener Cuticle Pusher for Natural French Manicure Look**Flowery**$5.99**3.4★1,181 rev](https://www.amazon.com/dp/B000N398IO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**8-Piece White Nail Whitening Pencil Set for DIY French Manicure Nail Brightening Tools (17 cm)**Gmlawsc**$4.57**34 rev5mo ago](https://www.amazon.com/dp/B0GKZZZZNP) [**IMGDD Nail Polish Pens Quick Dry 1 PCS Nail Art Pen Nail Art Markers Acrylic Paint Pens Nail Pencil DIY Drawing Painting Liner Pen Nail Design for Nails DIY French Manicure (White)**IMGDD**$6.11**372 rev2y ago](https://www.amazon.com/dp/B0CN3Q5WY2) [**Maitys 2 Pieces White Nail Pencil and Pencil Sharpener Set 2 In1 Nail Whitening Under French Fingernail with Cuticle Pusher and Handheld Sharpener for DIY Art Manicure Supplies**Maitys**$8.43**2,281 rev5y ago](https://www.amazon.com/dp/B08NG9HZNK) [**Maitys 2 Pieces Nail Whitening Pencil 2-in-1 White Nail Pencil DIY Design Manicure with Cuticle Pusher**Maitys**$6.73**2,344 rev5y ago](https://www.amazon.com/dp/B08GFLS91L) [**Maitys 1 Piece Nail Whitening Pencil 2-in-1 White Nail Pencil DIY Design Manicure with Cuticle Pusher**Maitys**$6.06**798 rev5y ago](https://www.amazon.com/dp/B08LKM8VTS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**8-Piece White Nail Whitening Pencil Set for DIY French Manicure Nail Brightening Tools (17 cm)**Gmlawsc**$4.57**3.1★**▲ 182%**](https://www.amazon.com/dp/B0GKZZZZNP) [**LONDONTOWN Original Illuminating Nail Concealer Sheer Brightening Nail Polish & Strengthener for Yellowing Damaged or Discolored Nails Natural Nail Perfector Milky White 21+ Free 0.4 Fl Oz**LONDONTOWN**$17.98**4.4★**▲ 28%**](https://www.amazon.com/dp/B07V2YNY3N) [**Cont Paris 2 Count Pastel Pencils White**Conté à Paris**$7.90**4.2★**▲ 12%**](https://www.amazon.com/dp/B0056ADWMM) [**Flowery 4-in-1 White Nail Pencil Under Nail Whitener Cuticle Pusher for Natural French Manicure Look**Flowery**$5.99**3.4★**— 7%**](https://www.amazon.com/dp/B000N398IO) [**Maitys 1 Piece Nail Whitening Pencil 2-in-1 White Nail Pencil DIY Design Manicure with Cuticle Pusher**Maitys**$6.06**3.4★**— 7%**](https://www.amazon.com/dp/B08LKM8VTS)
**~~View all trending →~~**
## **What buyers say about white nail pencil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**13%
*“Worth it”*
**Color**13%
*“The color is bright”*
**Quality-Overall**11%
*“Good quality”*
**Efficiency**7%
*“shows up well”*
**Ease Of Use**6%
*“Easy to use”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Soft Feel**4%
*“Very creamy”*
**Tooth Brightening**4%
*“I've had nail whiteners that have worked well in the past”*
**Stitch/Finish/Polish**3%
*“It's the perfect neutral polish”*
**Pen/Pencil Quality**3%
*“Perfect pencil”*
### **What buyers complain about **
**Functionality-Overall**26%
*“Didn't Work For Me”*
**Quality-Overall**11%
*“Not good quality”*
**Durability**8%
*“Breakable”*
**Value For Money**8%
*“Not really worth the money”*
**Color**6%
*“Then they turned yellow”*
**Advertised Vs Actual Product**3%
*“Does NOT look ANYTHING like the photos when applied”*
**Moist/Dry**3%
*“Dried out Pen”*
**Hard Feel**2%
*“Soft and crumbly”*
**Thickness**2%
*“multiple thick coats - that I can't stand to look at it on my hands”*
**Adhesion/Stickiness**2%
*“Not thrilled with adhesion”*
### **Top return reasons **
**Functionality-Overall**39%
**Advertised Vs Actual Product**13%
**Color**5%
**Eyeliner Quality**5%
**Defective Material/Parts**5%
**Leak-Proof**5%
**Durability**5%
**Quality-Overall**3%
**Paint Quality**2%
**Moist/Dry**1%
## **Common questions**
- **Is white nail pencil profitable to sell on Amazon United States?**
- The niche generates $125K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +27.3%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the white nail pencil niche?**
- 10 brands and 27 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in white nail pencil?**
- Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Durability. The return rate is 0.6%.
- **When does demand for white nail pencil peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the white nail pencil niche?**
- Listings span $1.33–$17.98; the average listing price is $7.31 (sweet spot $15–$100). The average incumbent carries 3,478 reviews — the moat a new listing must climb.
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