---
title: "Trend — white musk oil - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/white-musk-oil/trend"
last_updated: "2026-08-09T16:49:02.373Z"
locale: en
meta:
  description: "Niche score 53/100 · $89K/yr market · 72K searches/yr · $23.91 avg price. A small market ($89K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $89K/yr market · 72K searches/yr · $23.91 avg price. A small market ($89K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — white musk oil - Flapen"
---

# **white musk oil**

**Worth a look**

Shows a sweet-spot price point ($23.91 avg), but a small market ($89K/yr) keeps it on the watch list.

Market size 22Growth 27Conversion 60Competition 49Returns 89Price range 88Avg price 95Brand share 40Review moat 48Quality gap 80

**Avg price**

**Incredible****$23.91**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$7.43–$91.90**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****5.2%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,693.62**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+1.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$89K**

$89K/yr · 72K searches

**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")

## Trend