---
title: "White Musk Oil — $89K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/white-musk-oil"
last_updated: "2026-08-09T12:17:24.686Z"
locale: en
meta:
description: "Niche score 53/100 · $89K/yr market · 72K searches/yr · $23.91 avg price. A small market ($89K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $89K/yr market · 72K searches/yr · $23.91 avg price. A small market ($89K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Musk Oil — $89K/yr Amazon US Niche (2026) - Flapen"
---
# **white musk oil**
**Worth a look**
Shows a sweet-spot price point ($23.91 avg), but a small market ($89K/yr) keeps it on the watch list.
Market size 22Growth 27Conversion 60Competition 49Returns 89Price range 88Avg price 95Brand share 40Review moat 48Quality gap 80
**Avg price**
**Incredible****$23.91**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$7.43–$91.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,693.62**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+1.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$89K**
$89K/yr · 72K searches
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, white musk oil is a $89K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white musk oil market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$96K–$120K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#1,114**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **62%**
- **Out of stock**
- **15.4%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 98%
**Open market**
**15%**
- The Body Shop59% - Nemat International7% - HIQILI5% - Dukhni5% - EUQEE4% - Dizurde4% - Open — no brand owns it (6 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.4% search growth over the last 90 days.
2K1KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/white-musk-oil/trend)
## **Top white musk oil search terms**
- **white musk oil**33K/yr-16.7%2.9% conv. - **the body shop white musk**14K/yr+32.0%4.8% conv. - **body shop white musk**12K/yr+30.6%5.2% conv. - **white musk perfume oil**7K/yr-4.6%1.8% conv. - **white musk body shop**5K/yr-0.5%5.7% conv. - **body shop white musk perfume**1K/yr+49.4%4.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/white-musk-oil/search-terms)
## **Top white musk oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$18K30%$27K40%$36K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Body Shop Musk Body Mist | Refreshing Body Spray Lightweight For All Skin Types | Vegan 100 ml / 3.3 oz (White Musk)**The Body Shop**$23.23**4.2★2,148 rev](https://www.amazon.com/dp/B000NI0V62) [2**The Body Shop Eau de Toilette | Fragrance for Women Ideal for Gifting | Vegan 9.5 ml / 0.32 fl oz (White Musk)**The Body Shop**$21.80**4.2★45 rev](https://www.amazon.com/dp/B0FLQMFSFS) [3**White Musk Perfume Oil Roll-On - White Musk Fragrance Oil Roller (No Alcohol) Perfumes for Women and Men by Nemat Fragrances 10 ml / 0.33 fl Oz**Nemat International**$20.85**3.6★599 rev](https://www.amazon.com/dp/B008N2847I) [4**HIQILI White Musk Fragrance Oil Musk Perfume for Women - 1 Fl Oz**HIQILI**$8.79**4.4★65 rev](https://www.amazon.com/dp/B0FG2VZR6N) [5**The Body Shop White Musk Eau De Toilette Fresh Floral Fragrance Vegan 1 oz**The Body Shop**$31.33**4.1★1,195 rev](https://www.amazon.com/dp/B000NI7ASE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dukhni White Musk 30ml Fragrance Oil Premium White Musk Diffuser Oil for Home Fragrance Aromatherapy Clean Musky Aroma for Living Room Bedroom Office Long Lasting Scent for Relaxation Ambience**Dukhni**$17.42**86 rev4mo ago](https://www.amazon.com/dp/B0GSF7ZTLJ) [**EUQEE 100ML White Musk Fragrance Oil with Glass Dropper Essential Oil for Diffuser for Home Bath Bombs Candle Making DIY Soap Perfume Oil for Women (3.38 Fl oz)**EUQEE**$7.43**1,083 rev5mo ago](https://www.amazon.com/dp/B0GKS3GPVN) [**The Body Shop Eau de Toilette | Fragrance for Women Ideal for Gifting | Vegan 9.5 ml / 0.32 fl oz (White Musk)**The Body Shop**$21.80**45 rev7mo ago](https://www.amazon.com/dp/B0FLQMFSFS) [**Dizurde Musk Al Tahara 6mL | White Musk Perfume for Women | Egyptian Musk Oil Arabian Perfume | Soft Skin Scent for Everyday Wear & Layering**Dizurde**$8.02**388 rev8mo ago](https://www.amazon.com/dp/B0G3JRTM5P) [**The Body Shop White Musk Collection Gift Set - 4 Piece Gift Set Shower Gel Scented Body Lotion Fragrance Mist Eau de Toilette Vegan**The Body Shop**$91.90**60 rev9mo ago](https://www.amazon.com/dp/B0FP2CX24W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Body Shop Eau de Toilette | Fragrance for Women Ideal for Gifting | Vegan 9.5 ml / 0.32 fl oz (White Musk)**The Body Shop**$21.80**4.2★**▲ 334%**](https://www.amazon.com/dp/B0FLQMFSFS) [**Dukhni White Musk 30ml Fragrance Oil Premium White Musk Diffuser Oil for Home Fragrance Aromatherapy Clean Musky Aroma for Living Room Bedroom Office Long Lasting Scent for Relaxation Ambience**Dukhni**$17.42**4.6★**▲ 333%**](https://www.amazon.com/dp/B0GSF7ZTLJ) [**EUQEE 100ML White Musk Fragrance Oil with Glass Dropper Essential Oil for Diffuser for Home Bath Bombs Candle Making DIY Soap Perfume Oil for Women (3.38 Fl oz)**EUQEE**$7.43**4.3★**▲ 271%**](https://www.amazon.com/dp/B0GKS3GPVN) [**The Body Shop White Musk Collection Gift Set - 4 Piece Gift Set Shower Gel Scented Body Lotion Fragrance Mist Eau de Toilette Vegan**The Body Shop**$91.90**4.4★**▲ 100%**](https://www.amazon.com/dp/B0FP2CX24W) [**The Body Shop Musk Body Mist | Refreshing Body Spray Lightweight For All Skin Types | Vegan 100 ml / 3.3 oz (White Musk)**The Body Shop**$23.23**4.2★**▲ 61%**](https://www.amazon.com/dp/B000NI0V62)
**~~View all trending →~~**
## **What buyers say about white musk oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**56%
*“Light scent”*
**Quality-Overall**5%
*“Good quality”*
**Durability**5%
*“The wearability is really nice too”*
**Value For Money**4%
*“its worth the money”*
**Soft Feel**3%
*“My skin feels soft”*
**Size-Overall**2%
*“bottle is a nice size”*
**Moist/Dry**1%
*“is great at keeping my skin moisturized”*
**Ease Of Use**1%
*“which is very convenient”*
**Weight Light**1%
*“It is light”*
**Cleansing**1%
*“gives off a clean”*
### **What buyers complain about **
**Smell**41%
*“No scent”*
**Size-Overall**7%
*“As big as a ladybug”*
**Value For Money**4%
*“Waste of money”*
**Durability**3%
*“doesnt last”*
**Moist/Dry**2%
*“waited a bit for it to dry”*
**Advertised Vs Actual Product**2%
*“Unfortunately, the description does not match the reality of the product”*
**Texture/Consistency-Overall**1%
*“The texture was also unusual: the oil was milky in color rather than clear”*
**Ease Of Use**1%
*“The bottle is a little hard to open at first”*
**Strength**1%
*“It wasnt for me to strong”*
**Adhesion/Stickiness**1%
*“It is very sticky as it is meant to be so follow the appropriate application method with a cotton pad”*
### **Top return reasons **
**Smell**76%
**Advertised Vs Actual Product**11%
**Size-Overall**3%
**Leak-Proof**2%
**Adhesion/Stickiness**1%
**Defective Material/Parts**1%
**Value For Money**1%
**Quality-Overall**0%
**Functionality-Overall**0%
**Oily/Greasy**0%
## **Common questions**
- **Is white musk oil profitable to sell on Amazon United States?**
- The niche generates $89K/yr across 21 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +1.4%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the white musk oil niche?**
- 12 brands and 33 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in white musk oil?**
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 1.3%.
- **When does demand for white musk oil peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the white musk oil niche?**
- Listings span $7.43–$91.90; the average listing price is $23.91 (sweet spot $15–$100). The average incumbent carries 1,694 reviews — the moat a new listing must climb.
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