---
title: "Reviews — white gel polish - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/white-gel-polish/reviews"
last_updated: "2026-08-09T08:18:58.384Z"
locale: en
meta:
  description: "Niche score 60/100 · $1.5M/yr market · 1.5M searches/yr · $7.60 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · $1.5M/yr market · 1.5M searches/yr · $7.60 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Reviews — white gel polish - Flapen"
---

# **white gel polish**

**Launch it**

A $1.5M/yr market growing +36.1% this quarter with returns at 0.8% — clears our launch bar.

Market size 87Growth 60Conversion 96Competition 46Returns 96Price range 12Avg price 21Brand share 36Review moat 23Quality gap 52

**Conversion**

**Incredible****13.2%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Market size**

**Great****$1.5M**

$1.5M/yr · 1.5M searches

**Growth**

**Good****+36.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****7,245.5**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****$7.60**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****$4.12–$16.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Reviews