---
title: "White Face Powder — $93K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/white-face-powder"
last_updated: "2026-08-09T05:27:45.308Z"
locale: en
meta:
description: "Niche score 38/100 · $93K/yr market · 212K searches/yr · $11.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $93K/yr market · 212K searches/yr · $11.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Face Powder — $93K/yr Amazon US Niche (2026) - Flapen"
---
# **white face powder**
**Skip it**
A small market ($93K/yr) — this niche doesn't clear our bar today.
Market size 23Growth 23Conversion 49Competition 25Returns 92Price range 40Avg price 44Brand share 30Review moat 24Quality gap 47
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$11.23**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$6.63–$20.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****5,953**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$93K**
$93K/yr · 212K searches
**Growth**
**Bad****-3.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, white face powder is a $93K/yr Amazon United States market (212K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct. Verdict: Skip it — 38/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white face powder market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$90K–$112K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#36**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**92**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**9%**
- L'Oreal Paris47% - LANEIGE12% - e.l.f.12% - REVLON11% - wet n wild5% - SKINFOOD 19574% - Open — no brand owns it (4 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.8% search growth over the last 90 days.
8K6KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/white-face-powder/trend)
## **Top white face powder search terms**
- **blurring powder**134K/yr-0.5%3.8% conv. - **blurring setting powder**42K/yr-7.7%2.5% conv. - **blur powder**17K/yr-4.8%4.4% conv. - **blurring powder for mature skin**14K/yr-27.4%3.1% conv. - **blur setting powder**6K/yr+2.8%3.3% conv. - **celesty blurring powder**130/yr-50.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/white-face-powder/search-terms)
## **Top white face powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$19K30%$28K40%$37K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOreal Paris Infallible Blur-fection Longwear Loose Setting Powder Blurring Face Powder With Up to 24HRs of Wear Brightening Light Pink 1 Kit**L'Oreal Paris**$12.92**4.5★3,703 rev](https://www.amazon.com/dp/B0F38QBPTN) [2**LOreal Paris Infallible Blur-fection Longwear Loose Setting Powder Blurring Face Powder With Up to 24HRs of Wear Translucent Light 1 Kit**L'Oreal Paris**$12.83**4.5★3,703 rev](https://www.amazon.com/dp/B0F38MQ6XZ) [3**LANEIGE Neo Blurring Powder: Korean Shine Control Compact with Pore Blurring Smoothing Finish & Travel-Friendly No Spill Packaging**LANEIGE**$20.48**4.3★2,186 rev](https://www.amazon.com/dp/B0DHWFT182) [4**e.l.f. Perfect Finish HD Powder Blurs Fine Lines & Imperfections All Day Wear Perfect for On The Go 0.28 Oz**e.l.f.**$6.71**4.5★14,539 rev](https://www.amazon.com/dp/B01D1DRF9Q) [5**Revlon PhotoReady Blurring Face Powder Face Makeup Packaging May Vary 020 Light Medium**REVLON**$11.49**4.6★7,068 rev](https://www.amazon.com/dp/B0030HAEG0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOreal Paris Infallible Blur-fection Longwear Loose Setting Powder Blurring Face Powder With Up to 24HRs of Wear Brightening Light Pink 1 Kit**L'Oreal Paris**$12.92**3,703 rev1y ago](https://www.amazon.com/dp/B0F38QBPTN) [**LOreal Paris Infallible Blur-fection Longwear Loose Setting Powder Blurring Face Powder With Up to 24HRs of Wear Translucent Light 1 Kit**L'Oreal Paris**$12.83**3,703 rev1y ago](https://www.amazon.com/dp/B0F38MQ6XZ) [**LOreal Paris Infallible Blur-fection Longwear Loose Setting Powder Blurring Face Powder With Up to 24HRs of Wear Brightening Deep Pink 1 Kit**L'Oreal Paris**$12.98**3,703 rev1y ago](https://www.amazon.com/dp/B0F38PVPJD) [**wet n wild Photo Focus Loose Setting Powder Lightweight Silky Formula Radiant Tint for a Luminous Glow Blurring & Oil-Control Finish Long-Lasting Makeup Setting Powder Cruelty-Free - Soft Pink**wet n wild**$6.63**12,149 rev1y ago](https://www.amazon.com/dp/B0DQYTN86X) [**LANEIGE Neo Blurring Powder: Korean Shine Control Compact with Pore Blurring Smoothing Finish & Travel-Friendly No Spill Packaging**LANEIGE**$20.48**2,186 rev1y ago](https://www.amazon.com/dp/B0DHWFT182)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOreal Paris Infallible Blur-fection Longwear Loose Setting Powder Blurring Face Powder With Up to 24HRs of Wear Translucent Light 1 Kit**L'Oreal Paris**$12.83**4.5★**▲ 56%**](https://www.amazon.com/dp/B0F38MQ6XZ) [**ETUDE Zero Sebum Loose Powder for Oily skin | Translucent Setting Powder with 80% Mineral | Multi-use as dry shampoo Lightweight Oil Control Long-Lasting Soft Matte Finish (4g)**ETUDE**$9.14**4.4★**▲ 49%**](https://www.amazon.com/dp/B0CFDQJKSH) [**SKINFOOD Peach Cotton Pore Blur Pact - Sebum Control Pack with Silky Texture - Long Lasting Makeup Fixing - Pore Primer with Mineral Powder for Oily Skin - Stocking Stuffers - Pore Quick Minimizer**SKINFOOD 1957**$7.95**4.2★**▲ 29%**](https://www.amazon.com/dp/B07YBQ76YW) [**Revlon ColorStay Blot Face Makeup Setting Powder Mattifying Blurring & Oil Absorbing Absorbs Sebum Blurs Imperfections and Reduces Pore Appearance 0.5 Oz**REVLON**$8.36**4.4★**▲ 22%**](https://www.amazon.com/dp/B09JB9T6QB) [**LOreal Paris Infallible Blur-fection Longwear Loose Setting Powder Blurring Face Powder With Up to 24HRs of Wear Brightening Light Pink 1 Kit**L'Oreal Paris**$12.92**4.5★**▲ 17%**](https://www.amazon.com/dp/B0F38QBPTN)
**~~View all trending →~~**
## **What buyers say about white face powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Great product, excellent setting”*
**Suitability Combination Skin**11%
*“Makes your skin look nice”*
**Value For Money**9%
*“Great Value”*
**Color**6%
*“Nice pink shade”*
**Soft Feel**6%
*“Silky Smooth”*
**Brightness/Shine/Glow**5%
*“my face is super shiny”*
**Durability**4%
*“Lasts all day”*
**Advertised Vs Actual Product**4%
*“Exactly what I wanted”*
**Suitability Oily Skin**3%
*“Great for oily skin”*
**Coverage**3%
*“Light coverage with a nice subtle sheen”*
### **What buyers complain about **
**Ease Of Use**8%
*“difficult to use”*
**Color**8%
*“It looks pink”*
**Functionality-Overall**6%
*“Doesnt work”*
**Size-Overall**5%
*“does not fit”*
**Moist/Dry**5%
*“Too dry”*
**Value For Money**5%
*“This is way overpriced”*
**Suitability Oily Skin**4%
*“I have extremely oily skin”*
**Suitability Dry Skin**4%
*“I was worried that it would make my skin look dry”*
**Quality-Overall**3%
*“Not a good quality”*
**Oily/Greasy**3%
*“This made my skin extremely oily”*
### **Top return reasons **
**Color**25%
**Functionality-Overall**12%
**Advertised Vs Actual Product**12%
**Product Condition**6%
**Moist/Dry**5%
**Texture/Consistency-Overall**5%
**Value For Money**3%
**Weight Light**3%
**Size-Overall**3%
**Coverage**2%
## **Common questions**
- **Is white face powder profitable to sell on Amazon United States?**
- The niche generates $93K/yr across 15 tracked products. 90-day search growth is -3.8%. Flapen's verdict: Skip it (38/100).
- **How competitive is the white face powder niche?**
- 10 brands and 92 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in white face powder?**
- Top complaints mined from reviews: Ease Of Use, Color, Functionality-Overall. The return rate is 1.1%.
- **When does demand for white face powder peak?**
- Demand peaks in Oct; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the white face powder niche?**
- Listings span $6.63–$20.48; the average listing price is $11.23 (sweet spot $15–$100). The average incumbent carries 5,953 reviews — the moat a new listing must climb.
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