---
title: "White Eyelashes — $38K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/white-eyelashes"
last_updated: "2026-08-09T07:05:18.759Z"
locale: en
meta:
description: "Niche score 46/100 · $38K/yr market · 78K searches/yr · $7.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $38K/yr market · 78K searches/yr · $7.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Eyelashes — $38K/yr Amazon US Niche (2026) - Flapen"
---
# **white eyelashes**
**Skip it**
Prices mostly outside the sweet spot ($4.60–$11.81) — this niche doesn't clear our bar today.
Market size 9Growth 24Conversion 70Competition 58Returns 48Price range 0Avg price 21Brand share 69Review moat 66Quality gap 91
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****854.71**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-2.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$7.67**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$38K**
$38K/yr · 78K searches
**Price range**
**Bad****$4.60–$11.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, white eyelashes is a $38K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 46/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white eyelashes market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$38K–$46K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#1,950**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **8.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 96%
**Open market**
**30%**
- AUGENLI17% - outopen14% - ValueBargain13% - Thrymme10% - wiwoseo9% - Luwigs7%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -2.6% search growth over the last 90 days.
8K6KSpike '24Holiday '24Prime Day '25Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 6.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/white-eyelashes/trend)
## **Top white eyelashes search terms**
- **white lashes**35K/yr+1.1%4.5% conv. - **white eyelashes**37K/yr-4.9%6.4% conv. - **white false eyelashes**5K/yr-19.3%7.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/white-eyelashes/search-terms)
## **Top white eyelashes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$3K12%$5K16%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AUGENLI Halloween White False Lashes Upper & Bottom Extension Tools Japanese Anime Cosplay Natural Makeup Looking Masquerade Party Eye Lashes (01A)**AUGENLI**$8.42**4.0★146 rev](https://www.amazon.com/dp/B0BJ9FYX1B) [2**White Eyelashes White Lashes for Christmas & Anime Events Fluffy Manga Style False Eyelashes with Invisible Band Japanese Style Makeup Accessories for Party & Photo Shoots**ValueBargain**$4.95**4.2★32 rev](https://www.amazon.com/dp/B0FB3ZGY5T) [3**wiwoseo White Lashes Natural Look Eyelashes Halloween White Eyelashes Cat Eye Lashes Clear Band Lashes Halloween Cosplay Lash Extensions Wispy False Lashes 7 Pairs**wiwoseo**$7.87**4.3★6,204 rev](https://www.amazon.com/dp/B0FR13R2P4) [4**outopen White False Eyelashes Halloween White Eye lashes Extension Tools Anime Cosplay Makeup Natural Looking Masquerade Party Eyelashes (A01-White 2 Pairs(Upper&Bottom))**outopen**$9.84**4.3★1,102 rev](https://www.amazon.com/dp/B07N2LXPHB) [5**Luwigs White False Eyelashes Cosplay Halloween White Lashes Extension Tools Reusable Natural Looking Anime Makeup Masquerade Party**Luwigs**$6.98**4.4★102 rev](https://www.amazon.com/dp/B0CGV5SVJW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**5 Pairs White Lashes Spiked White Eyelashes Cosplay with Invisible Band**ValueBargain**$6.02**0 rev3mo ago](https://www.amazon.com/dp/B0GWQVMQ85) [**5 Pairs White Lashes Wispy Short Manga Anime White False Lashes for Halloween Stage Performance Daily Costume Makeup Japanese Kawaii Style False Eyelashes**FRCTLNKG**$5.36**1 rev3mo ago](https://www.amazon.com/dp/B0GVYJXCKF) [**White Lashes White False Lashes for Halloween Anime Cosplay Japanese Manga Style Eyelashes for Masquerade Party and Photo Shoots**FRCTLNKG**$4.60**0 rev4mo ago](https://www.amazon.com/dp/B0GS6VSVT2) [**White Eyelashes 2 Pairs of White Lashes with Invisible Band & Spiky Manga Style for Party & Photo Shoots Anime Events**Thrymme**$6.06**0 rev7mo ago](https://www.amazon.com/dp/B0G912K71C) [**5Pairs White Lashes White Eyelashes Short Natural Manga Style Festival Celebration & Cosplay Upper Set**Thrymme**$5.36**8 rev7mo ago](https://www.amazon.com/dp/B0G3H3QFK8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**White Lashes White False Lashes for Halloween Anime Cosplay Japanese Manga Style Eyelashes for Masquerade Party and Photo Shoots**FRCTLNKG**$4.60**0.0★**▲ 539%**](https://www.amazon.com/dp/B0GS6VSVT2) [**5 Pairs White Lashes Wispy Short Manga Anime White False Lashes for Halloween Stage Performance Daily Costume Makeup Japanese Kawaii Style False Eyelashes**FRCTLNKG**$5.36**2.0★**▲ 538%**](https://www.amazon.com/dp/B0GVYJXCKF) [**5 Pairs White Lashes Spiked White Eyelashes Cosplay with Invisible Band**ValueBargain**$6.02**0.0★**▲ 536%**](https://www.amazon.com/dp/B0GWQVMQ85) [**VAVALASH Colored Individual Lash Extensions 0.07mm D Curl White 8-15mm**VAVALASH**$9.85**4.4★**▲ 181%**](https://www.amazon.com/dp/B0B49JH76Z) [**Colored Lash Clusters LAUBESS White Colored Eyelash Clusters Wispy Colored Lash Extensions Colorful Lash Clusters Individual Lashes (White 40D-0.07D-Mix8-16)**LAUBESS**$9.91**4.0★**▲ 177%**](https://www.amazon.com/dp/B0FJLQQ68C)
**~~View all trending →~~**
## **What buyers say about white eyelashes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eyelash Quality**21%
*“This white mascara worked so well”*
**Color**17%
*“Look kind of natural”*
**Quality-Overall**7%
*“are of great quality for the price”*
**Value For Money**7%
*“figured I would try this one out since it was pretty affordable”*
**Ease Of Application**6%
*“The application was easy”*
**Adhesion/Stickiness**6%
*“the glue was great”*
**Coverage**6%
*“Super good coverage”*
**Soft Feel**3%
*“Soft”*
**Shape/Style**2%
*“Keeps that fresh fluffy look”*
**Advertised Vs Actual Product**2%
*“shows up just as youd expect it to. well.”*
### **What buyers complain about **
**Color**13%
*“No pigment, more like a primer”*
**Comfort-Overall**13%
*“Uncomfortable”*
**Size-Overall**11%
*“The brush is WAY too big though”*
**Ease Of Use**8%
*“its a bit difficult to get it in”*
**Adhesion/Stickiness**6%
*“I couldn't get them to stick right on my eyes”*
**Thickness**6%
*“Band is thick”*
**Quality-Overall**5%
*“I also feel like the quality degrades pretty quickly”*
**Stiffness**5%
*“The band is very stiff”*
**Instructions/User Manual/Troubleshooting**3%
*“as no instructions were given”*
**Add-Ons/Attachments**3%
*“difficult to attach”*
### **Top return reasons **
**Advertised Vs Actual Product**21%
**Adhesion/Stickiness**10%
**Eyelash Quality**9%
**Size-Overall**9%
**Functionality-Overall**8%
**Defective Material/Parts**7%
**Color**6%
**Quality-Overall**5%
**Thin**5%
**Material Quality**4%
## **Common questions**
- **Is white eyelashes profitable to sell on Amazon United States?**
- The niche generates $38K/yr across 24 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Skip it (46/100).
- **How competitive is the white eyelashes niche?**
- 16 brands and 17 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in white eyelashes?**
- Top complaints mined from reviews: Color, Comfort-Overall, Size-Overall. The return rate is 3.2%.
- **When does demand for white eyelashes peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 6.9× the quietest.
- **What does it cost to enter the white eyelashes niche?**
- Listings span $4.60–$11.81; the average listing price is $7.67 (sweet spot $15–$100). The average incumbent carries 855 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)