---
title: "White Eyebrow Pencil — $646K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/white-eyebrow-pencil"
last_updated: "2026-08-09T04:44:45.701Z"
locale: en
meta:
description: "Niche score 56/100 · $646K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $646K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Eyebrow Pencil — $646K/yr Amazon US Niche (2026) - Flapen"
---
# **white eyebrow pencil**
**Worth a look**
Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 66Growth 41Conversion 95Competition 33Returns 96Price range 35Avg price 21Brand share 45Review moat 17Quality gap 73
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$646K**
$646K/yr · 698K searches
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+12.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$1.33–$22.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****$7.63**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****19,197.86**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, white eyebrow pencil is a $646K/yr Amazon United States market (698K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 56/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white eyebrow pencil market data**
- **Units sold / yr**
- **80K–100K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$610K–$763K**
- units × avg price
- **Conversion rate**
- **12.1%**
- **Avg BSR**
- **#45**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **57%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **—flat
**Sellers**
**75**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 99%
**Open market**
**18%**
- wet n wild21% - NYX PROFESSIONAL MAKEUP20% - REVLON16% - L.A. COLORS12% - MAYBELLINE8% - evpct5% - Open — no brand owns it (8 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.9% search growth over the last 90 days.
40K30KSpike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/white-eyebrow-pencil/trend)
## **Top white eyebrow pencil search terms**
- **white eyeliner**394K/yr+28.5%12.2% conv. - **white eyeliner pencil**126K/yr-33.1%13.0% conv. - **white eye liner**20K/yr+23.9%11.5% conv. - **white waterline eyeliner**19K/yr+8.6%8.1% conv. - **white eye pencil**16K/yr+16.4%10.1% conv. - **white eyeliner for waterline**21K/yr+5.6%9.1% conv. - **white liner**16K/yr+8.6%8.1% conv. - **white pencil eyeliner**11K/yr+7.3%10.4% conv. - **eyeliner white**10K/yr+12.2%6.8% conv. - **lpiz blanco para ojos**9K/yr+23.3%6.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/white-eyebrow-pencil/search-terms)
## **Top white eyebrow pencil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$32K10%$65K15%$97K20%$129K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**wet n wild Color Icon Kohl Eyeliner Pencil - Rich Hyper-Pigmented Color Smooth Creamy Application Long-Wearing Matte Finish Versatility Cruelty-Free - Youre Always White!**wet n wild**$1.33**4.5★17,877 rev](https://www.amazon.com/dp/B00UZJQ2SK) [2**REVLON ColorStay Pencil Waterproof Eyeliner Smudge-Proof Eye Makeup with Built-In Sharpener Long-Lasting Matte Finish 215 White 0.01 oz**REVLON**$7.40**4.5★51,636 rev](https://www.amazon.com/dp/B0F6VR77RG) [3**NYX PROFESSIONAL MAKEUP Jumbo Eye Pencil Blendable Eyeshadow Stick & Eyeliner Pencil - Milk (White)**NYX PROFESSIONAL MAKEUP**$5.45**4.3★86,427 rev](https://www.amazon.com/dp/B001TK4LM8) [4**L.A. Colors Auto Eye Liner Pencil 665 White**L.A. COLORS**$2.24**4.3★781 rev](https://www.amazon.com/dp/B004C6ZOC2) [5**Maybelline TattooStudio Long-Lasting Sharpenable Eyeliner Pencil Glide on Smooth Gel Pigments with 36 Hour Wear Waterproof Polished White 1 Count**MAYBELLINE**$7.72**4.4★36,243 rev](https://www.amazon.com/dp/B07GXBNFHX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NYX PROFESSIONAL MAKEUP Epic Inky Stix Eyeliner Mechanical Cream Gel Eyeliner Waterproof Formula With Up To 24HR Wear - 17 Wired White (Matte White)**NYX PROFESSIONAL MAKEUP**$12.06**960 rev7mo ago](https://www.amazon.com/dp/B0FV4J9JRX) [**e.l.f. Smoky Kohl Eyeliner Eye Pencil For Creating Long-Lasting Bold High-Pigmented Makeup Looks Vegan & Cruelty-Free Cloud Nine**e.l.f.**$3.81**3,865 rev1y ago](https://www.amazon.com/dp/B0F2X1K38P) [**MAYBELLINE Tattoo Studio Dip-Ink Liquid Eyeliner Waterproof Eyeliner With Up to 24 Hour Wear White Canvas 1 Count**MAYBELLINE**$6.67**1,129 rev1y ago](https://www.amazon.com/dp/B0DZJ8G1HG) [**REVLON ColorStay Pencil Waterproof Eyeliner Smudge-Proof Eye Makeup with Built-In Sharpener Long-Lasting Matte Finish 215 White 0.01 oz**REVLON**$7.40**51,636 rev1y ago](https://www.amazon.com/dp/B0F6VR77RG) [**essence | Lash Princess Liner White | Smudge Proof Matte Eyeliner with Ultra-Fine Brush Tip | Vegan & Cruelty Free**Essence Cosmetics**$4.81**94 rev1y ago](https://www.amazon.com/dp/B0D6NDTV6B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NYX PROFESSIONAL MAKEUP Epic Inky Stix Eyeliner Mechanical Cream Gel Eyeliner Waterproof Formula With Up To 24HR Wear - 17 Wired White (Matte White)**NYX PROFESSIONAL MAKEUP**$12.06**4.2★**▲ 90%**](https://www.amazon.com/dp/B0FV4J9JRX) [**wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick Moisturizing Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula Cruelty-Free & Vegan - Snowy Skies**wet n wild**$2.04**4.3★**▲ 86%**](https://www.amazon.com/dp/B0CQMXZ3L2) [**wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick Moisturizing Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula Cruelty-Free & Vegan - Bragging Whites**wet n wild**$2.07**4.3★**▲ 58%**](https://www.amazon.com/dp/B09PQRBHKS) [**Julep When Pencil Met Gel Eyeliner Waterproof Long-Lasting Smudge-Proof Liner for Everyday to Night Looks White Matte**Julep**$11.35**4.1★**▲ 30%**](https://www.amazon.com/dp/B09F66T72K) [**wet n wild Color Icon Kohl Eyeliner Pencil - Rich Hyper-Pigmented Color Smooth Creamy Application Long-Wearing Matte Finish Versatility Cruelty-Free - Youre Always White!**wet n wild**$1.33**4.5★**▲ 27%**](https://www.amazon.com/dp/B00UZJQ2SK)
**~~View all trending →~~**
## **What buyers say about white eyebrow pencil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**20%
*“The color is bright”*
**Quality-Overall**14%
*“Everything about it feels well-made and reliable, which immediately gave me confidence in the purchase”*
**Eyeliner Quality**7%
*“Im obsessed with this white liner: it stays put on the waterline perfectly and looks amazing”*
**Soft Feel**7%
*“Soft and creamy”*
**Durability**6%
*“Fairly durable,”*
**Ease Of Use**6%
*“Easy to use”*
**Value For Money**5%
*“Decent For The Price”*
**Ease Of Application**5%
*“Easy smooth application”*
**Smudge Resistance**4%
*“it does not smudge at all”*
**Advertised Vs Actual Product**3%
*“As advertised”*
### **What buyers complain about **
**Durability**15%
*“Broke after one use”*
**Color**12%
*“not enough white”*
**Quality-Overall**10%
*“Go for better brand”*
**Moist/Dry**5%
*“it seems to get watered down”*
**Texture/Consistency-Overall**5%
*“Very chalky”*
**Functionality-Overall**3%
*“Does not work like ad”*
**Advertised Vs Actual Product**3%
*“Like it but, deceiving”*
**Water Resistance**2%
*“Is not waterproof for eyes”*
**Ease Of Application**2%
*“before applying, otherwise it doesnt show up very strong”*
**Smudge Resistance**2%
*“smears right on the upper lid”*
### **Top return reasons **
**Eyeliner Quality**28%
**Color**24%
**Functionality-Overall**7%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**4%
**Value For Money**3%
**Quality-Overall**3%
**Moist/Dry**3%
**Durability**3%
**Product Condition**2%
## **Common questions**
- **Is white eyebrow pencil profitable to sell on Amazon United States?**
- The niche generates $646K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.9%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the white eyebrow pencil niche?**
- 14 brands and 75 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in white eyebrow pencil?**
- Top complaints mined from reviews: Durability, Color, Quality-Overall. The return rate is 0.8%.
- **When does demand for white eyebrow pencil peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the white eyebrow pencil niche?**
- Listings span $1.33–$22.25; the average listing price is $7.63 (sweet spot $15–$100). The average incumbent carries 19,198 reviews — the moat a new listing must climb.
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