---
title: "White Cat Eye Gel Polish — $101K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/white-cat-eye-gel-polish"
last_updated: "2026-08-09T14:31:30.533Z"
locale: en
meta:
description: "Niche score 49/100 · $101K/yr market · 433K searches/yr · $9.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $101K/yr market · 433K searches/yr · $9.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Cat Eye Gel Polish — $101K/yr Amazon US Niche (2026) - Flapen"
---
# **white cat eye gel polish**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 25Growth 25Conversion 31Competition 91Returns 88Price range 69Avg price 28Brand share 11Review moat 38Quality gap 76
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$5.66–$36.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,703.74**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$9.38**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$101K**
$101K/yr · 433K searches
**Growth**
**Bad****-0.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, white cat eye gel polish is a $101K/yr Amazon United States market (433K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white cat eye gel polish market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$94K–$117K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#133**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**11 **▲rising
**Sellers**
**17**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**24%**
Top 20: 62%
**Open market**
**3%**
- Born Pretty75% - Double Rhythm11% - GAOY6% - beetles Gel Polish2% - modelones2% - MAYCHAO1% - Open — no brand owns it (5 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 74 weeks — -0.6% search growth over the last 90 days.
30K20KSpike '25Prime Day '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/white-cat-eye-gel-polish/trend)
## **Top white cat eye gel polish search terms**
- **born pretty gel polish**241K/yr-6.6%1.7% conv. - **born pretty**75K/yr+15.1%0.9% conv. - **white cat eye gel polish**58K/yr+2.8%4.8% conv. - **white cateye gel polish**12K/yr+12.8%5.0% conv. - **born pretty nail polish**9K/yr+20.9%1.1% conv. - **white cat eye**7K/yr+13.7%5.4% conv. - **gel nail polish born pretty**7K/yr-15.2%1.2% conv. - **born pretty gel polish set**7K/yr-5.3%1.1% conv. - **cat eye gel nail polish white**5K/yr-15.2%3.5% conv. - **born pretty gel nail polish**5K/yr-3.9%1.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/white-cat-eye-gel-polish/search-terms)
## **Top white cat eye gel polish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$4K6%$6K8%$8K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Born Pretty 9D Cat Magnetic Eye Gel Nail Polish Holographic Rainbow Gel Polish Blue Purple Soak Off U V LED Gel Polish Nail Art Design Manicure Salon DIY Home 15ML**Born Pretty**$7.19**3.9★5,058 rev](https://www.amazon.com/dp/B0D8KVC49Y) [2**Double Rhythm Jelly Glass Cat Eye Gel Polish with Magnet 15ML Holographic Glitter Shimmer Translucent Sheer Color Magnetic Nail Polish Salon DIY at Home (Jelly Silver-MC1099)**Double Rhythm**$7.82**4.1★3,179 rev](https://www.amazon.com/dp/B0CWTT5C3M) [3**Born Pretty Magnetic Gel Nail Polish Moonlight White Cat Magnetic Eye Gel Polish White Auroras Nail Polish Nail Art Vanish 15ML**Born Pretty**$7.50**4.2★1,603 rev](https://www.amazon.com/dp/B0CLP1YNKB) [4**Born Pretty Gel Top Coat 15ml Gloss Base and Top Coat Set No Wipe Super Top Gel Not Chip or Peel and Long Lasting Base Gel Top Gel for Nail Art**Born Pretty**$5.89**4.5★905 rev](https://www.amazon.com/dp/B09CTHHT8F) [5**Born Pretty Cat Magnetic Gel Nail Polish 9D Chameleon Holorgraphic Cat Magnetic Eye Gel Polish Glitter Gel Polish Set 6PCS**Born Pretty**$14.70**4.0★2,550 rev](https://www.amazon.com/dp/B0CTBXC2WW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Born Pretty Neon Gel Nail Polish 23Pcs Spring Summer Hot Pink Fluorescent Green Yellow Pastel Macaron Candy Sweet Colors Gel Polish Kit with Base&Glossy Matte Top Coat**Born Pretty**$10.36**1,288 rev6mo ago](https://www.amazon.com/dp/B0GGBCW1CH) [**Double Rhythm Jelly Glass Cat Eye Gel Polish with Magnet 15ML Holographic Glitter Shimmer Translucent Sheer Color Magnetic Nail Polish Salon DIY at Home (Milky White Silver-MC1302)**Double Rhythm**$7.81**3,179 rev6mo ago](https://www.amazon.com/dp/B0GFMSKDVQ) [**BORN PRETTY 15ML Cat Magnetic Eye Gel Nail Polish Rainbow Aurora Holographic Gel Polish Red Orange Blue Blazing Sky Colors Glitter Magnetic Nail Polish Nails Art Manicure Salon DIY**Born Pretty**$9.94**1,572 rev7mo ago](https://www.amazon.com/dp/B0G5FGYWSP) [**BORN PRETTY Solid Hard Builder Gel for Nails 60g Large Capacity Professional 3D Sculpting & Extension Gel with Sequins & Chrome Powder Non-Sticky Soak Off Formula for Home and Salon Nail Art**Born Pretty**$9.10**32 rev11mo ago](https://www.amazon.com/dp/B0FJF21WTJ) [**Born Pretty Jelly Gel Nail Polish Milky White Nude Pink Sheer Translucent**Born Pretty**$8.81**3,258 rev1y ago](https://www.amazon.com/dp/B0FF4V3GH4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BORN PRETTY 15ML Cat Magnetic Eye Gel Nail Polish Rainbow Aurora Holographic Gel Polish Red Orange Blue Blazing Sky Colors Glitter Magnetic Nail Polish Nails Art Manicure Salon DIY**Born Pretty**$9.94**4.0★**▲ 283%**](https://www.amazon.com/dp/B0G5FGYWSP) [**Double Rhythm Jelly Glass Cat Eye Gel Polish with Magnet 15ML Holographic Glitter Shimmer Translucent Sheer Color Magnetic Nail Polish Salon DIY at Home (Milky White Silver-MC1302)**Double Rhythm**$7.81**4.1★**▲ 280%**](https://www.amazon.com/dp/B0GFMSKDVQ) [**Born Pretty Neon Gel Nail Polish 23Pcs Spring Summer Hot Pink Fluorescent Green Yellow Pastel Macaron Candy Sweet Colors Gel Polish Kit with Base&Glossy Matte Top Coat**Born Pretty**$10.36**4.4★**▲ 279%**](https://www.amazon.com/dp/B0GGBCW1CH) [**Beetles Moonlit Veil Clear Cat Eye Gel Nail Polish - 15ML Full Size Moonlight White Silver Cat Glitter Gel Polish Shimmer Translucent Sheer Glass Magnetic Color Soak Off UV Salon DIY at Home Gifts**beetles Gel Polish**$8.83**4.4★**▲ 205%**](https://www.amazon.com/dp/B0F28K31BP) [**Born Pretty Reflective Glitter Gel Nail Polish 6 Spring Light Colors Holographic Gel Polish Long Lasting Sparkly Shiny Nail Polish U V Set for Manicure and Nail Art DIY at Home Salon-Quality 7ml**Born Pretty**$9.72**4.5★**▲ 114%**](https://www.amazon.com/dp/B0F2YPSLQZ)
**~~View all trending →~~**
## **What buyers say about white cat eye gel polish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**37%
*“variety of colors”*
**Quality-Overall**10%
*“Amazing quality”*
**Ease Of Use**6%
*“Easy to Use”*
**Value For Money**4%
*“Great value”*
**Brightness/Shine/Glow**4%
*“Very beautiful shine”*
**Stitch/Finish/Polish**4%
*“provide a smooth finish”*
**Ease Of Application**3%
*“Applies well”*
**Advertised Vs Actual Product**3%
*“Exactly what I ordered”*
**Durability**3%
*“its holding up well”*
**Thickness**2%
*“Really pretty and a nice thick gel”*
### **What buyers complain about **
**Color**29%
*“Not the right color”*
**Advertised Vs Actual Product**10%
*“Looks nothing like the photo”*
**Thickness**7%
*“Gel is too thick”*
**Functionality-Overall**5%
*“it never worked”*
**Quality-Overall**4%
*“Bad quality”*
**Adhesion/Stickiness**4%
*“still felt sticky”*
**Value For Money**3%
*“not for the price”*
**Size-Overall**3%
*“One doesn't fit right”*
**Moist/Dry**3%
*“did not dry properly”*
**Durability**2%
*“It fell apart”*
### **Top return reasons **
**Color**49%
**Advertised Vs Actual Product**17%
**Functionality-Overall**7%
**Size-Overall**3%
**Quality-Overall**2%
**Leak-Proof**2%
**Thickness**2%
**Paint Quality**2%
**Moist/Dry**2%
**Defective Material/Parts**1%
## **Common questions**
- **Is white cat eye gel polish profitable to sell on Amazon United States?**
- The niche generates $101K/yr across 85 tracked products. 4 of 17 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the white cat eye gel polish niche?**
- 11 brands and 17 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in white cat eye gel polish?**
- Top complaints mined from reviews: Color, Advertised Vs Actual Product, Thickness. The return rate is 1.4%.
- **When does demand for white cat eye gel polish peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 7.3× the quietest.
- **What does it cost to enter the white cat eye gel polish niche?**
- Listings span $5.66–$36.01; the average listing price is $9.38 (sweet spot $15–$100). The average incumbent carries 2,704 reviews — the moat a new listing must climb.
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