---
title: "White Bobby Pins — $58K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/white-bobby-pins"
last_updated: "2026-08-09T12:02:40.087Z"
locale: en
meta:
description: "Niche score 41/100 · $58K/yr market · 65K searches/yr · $6.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $58K/yr market · 65K searches/yr · $6.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Bobby Pins — $58K/yr Amazon US Niche (2026) - Flapen"
---
# **white bobby pins**
**Skip it**
Prices mostly outside the sweet spot ($3.81–$9.91) — this niche doesn't clear our bar today.
Market size 15Growth 57Conversion 96Competition 12Returns 90Price range 0Avg price 19Brand share 32Review moat 43Quality gap 40
**Conversion**
**Incredible****13.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+30.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,172.78**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****$6.85**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$58K**
$58K/yr · 65K searches
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$3.81–$9.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, white bobby pins is a $58K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in May–Jun. Verdict: Skip it — 41/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white bobby pins market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$69K–$86K**
- units × avg price
- **Conversion rate**
- **13.0%**
- **Avg BSR**
- **#162**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **—flat
**Sellers**
**24**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**7%**
- Sta-Rite42% - YINGFENG14% - Mia Klein13% - Hicarer8% - KWONG8% - Heliums7% - Open — no brand owns it (2 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +30.7% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/white-bobby-pins/trend)
## **Top white bobby pins search terms**
- **white bobby pins**41K/yr+35.7%14.3% conv. - **white bobby pins for hair**18K/yr+11.5%16.3% conv. - **white hair pins**7K/yr+58.7%5.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/white-bobby-pins/search-terms)
## **Top white bobby pins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$9K30%$18K45%$26K60%$35K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sta-Rite White Bobby Pins - 60 count**Sta-Rite**$3.81**4.4★3,178 rev](https://www.amazon.com/dp/B003JN7P3A) [2**White Bobby Pins for Hair YINGFENG 220 Count 2.2 Inch Wavy Style Hair Pins for Women Hair Clips Bulk with Storage Box Hairpins Perfect for Gray or White Haired Ladies**YINGFENG**$9.29**4.5★7,068 rev](https://www.amazon.com/dp/B0C72521KZ) [3**Mia Klein Bobby Pins Hair Pins 2 Inch 60PCS Crimped Hair Grips for Kids Girls and Women Secure and Easy for All Hair Types With Ball Tips Design. Hair Accessories for Daily Use (Silver)**Mia Klein**$5.69**4.6★476 rev](https://www.amazon.com/dp/B0D5CX1GLV) [4**Hicarer 100 Pieces White Bobby Pins 2.2 Inch Hair Pins for Women Wave Hair Clips Bulk with Storage Box Wedding Hair Accessories for All Hair Types**Hicarer**$9.91**4.5★1,392 rev](https://www.amazon.com/dp/B079DQZZN5) [5**Dofash 5Waves Bobby Pins White Hair Pins 5CM/2IN Hairpins Decorative Hair Accessories for Women Wedding White Gray Hair - 60 Count/Card**KWONG**$7.10**4.5★478 rev](https://www.amazon.com/dp/B082PBY997)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Silver bobby pins suitable for white hair with storage case suitable for all hair types (Silver-01)**HCYPCV**$4.03**71 rev2y ago](https://www.amazon.com/dp/B0G2C88ZVG) [**Mia Klein Bobby Pins Hair Pins 2 Inch 60PCS Crimped Hair Grips for Kids Girls and Women Secure and Easy for All Hair Types With Ball Tips Design. Hair Accessories for Daily Use (Silver)**Mia Klein**$5.69**476 rev2y ago](https://www.amazon.com/dp/B0D5CX1GLV) [**White Bobby Pins for Hair YINGFENG 220 Count 2.2 Inch Wavy Style Hair Pins for Women Hair Clips Bulk with Storage Box Hairpins Perfect for Gray or White Haired Ladies**YINGFENG**$9.29**7,068 rev3y ago](https://www.amazon.com/dp/B0C72521KZ) [**Heliums Large Bobby Pins - Platinum White - 2.5 Inch Extra Long Wavy Hair Pins - 24 Pack**Heliums**$6.75**1,609 rev6y ago](https://www.amazon.com/dp/B0883GD376) [**Dofash 5Waves Bobby Pins White Hair Pins 5CM/2IN Hairpins Decorative Hair Accessories for Women Wedding White Gray Hair - 60 Count/Card**KWONG**$7.10**478 rev6y ago](https://www.amazon.com/dp/B082PBY997)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Silver bobby pins suitable for white hair with storage case suitable for all hair types (Silver-01)**HCYPCV**$4.03**4.6★**▲ 95%**](https://www.amazon.com/dp/B0G2C88ZVG) [**Mia Klein Bobby Pins Hair Pins 2 Inch 60PCS Crimped Hair Grips for Kids Girls and Women Secure and Easy for All Hair Types With Ball Tips Design. Hair Accessories for Daily Use (Silver)**Mia Klein**$5.69**4.6★**▲ 30%**](https://www.amazon.com/dp/B0D5CX1GLV) [**Dofash 5Waves Bobby Pins White Hair Pins 5CM/2IN Hairpins Decorative Hair Accessories for Women Wedding White Gray Hair - 60 Count/Card**KWONG**$7.10**4.5★**▲ 19%**](https://www.amazon.com/dp/B082PBY997) [**Dofash 5CM/2in Wavy Bobby Pins White Hair pins Metal Hair Grips for Women 60pcsWhite**Dofash**$7.99**4.4★**▲ 12%**](https://www.amazon.com/dp/B07YYT645L) [**Hicarer 100 Pieces White Bobby Pins 2.2 Inch Hair Pins for Women Wave Hair Clips Bulk with Storage Box Wedding Hair Accessories for All Hair Types**Hicarer**$9.91**4.5★**▲ 11%**](https://www.amazon.com/dp/B079DQZZN5)
**~~View all trending →~~**
## **What buyers say about white bobby pins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“So well made”*
**Color**15%
*“Color is perfect”*
**Suitability Colored Hair**10%
*“Blended in nicely with my hair color”*
**Ease Of Use**7%
*“Easy to use”*
**Value For Money**5%
*“These are a great value for the price”*
**Durability**5%
*“Sturdy and durable”*
**Advertised Vs Actual Product**5%
*“Exactly what I was looking for”*
**Hair Styling**4%
*“The set is perfect for last-minute hair fixes”*
**Storage Capacity**4%
*“📦 Convenient Storage:”*
**Suitability Straight Hair**2%
*“Perfect for my hair”*
### **What buyers complain about **
**Size-Overall**17%
*“these are shorter”*
**Color**11%
*“Not white”*
**Paint Quality**7%
*“The paint has a bare”*
**Strength**6%
*“Too flimsy”*
**Quality-Overall**4%
*“Not as good as they were in the 60s”*
**Ease Of Use**4%
*“Impossible to use”*
**Grip**4%
*“They don't grip or stay in my hair”*
**Color Fading/Discoloration**3%
*“White wears off”*
**Brightness/Shine/Glow**2%
*“has no sparkle to it”*
**Thickness**2%
*“They are thin”*
### **Top return reasons **
**Color**50%
**Size-Overall**14%
**Advertised Vs Actual Product**8%
**Strength**4%
**Paint Quality**4%
**Quality-Overall**3%
**Defective Material/Parts**2%
**Suitability Colored Hair**2%
**Functionality-Overall**2%
**Ease Of Use**2%
## **Common questions**
- **Is white bobby pins profitable to sell on Amazon United States?**
- The niche generates $58K/yr across 9 tracked products. 90-day search growth is +30.7%. Flapen's verdict: Skip it (41/100).
- **How competitive is the white bobby pins niche?**
- 8 brands and 24 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in white bobby pins?**
- Top complaints mined from reviews: Size-Overall, Color, Paint Quality. The return rate is 1.3%.
- **When does demand for white bobby pins peak?**
- Demand peaks in May–Jun; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the white bobby pins niche?**
- Listings span $3.81–$9.91; the average listing price is $6.85 (sweet spot $15–$100). The average incumbent carries 2,173 reviews — the moat a new listing must climb.
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