---
title: "Search terms — whipped shea butter - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/whipped-shea-butter/search-terms"
last_updated: "2026-08-09T13:22:20.091Z"
locale: en
meta:
  description: "Niche score 54/100 · $137K/yr market · 236K searches/yr · $15.46 avg price. Soft demand (-20.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $137K/yr market · 236K searches/yr · $15.46 avg price. Soft demand (-20.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — whipped shea butter - Flapen"
---

# **whipped shea butter**

**Worth a look**

Shows low returns (0.8%), but soft demand (-20.0% this quarter) keeps it on the watch list.

Market size 30Growth 15Conversion 47Competition 84Returns 96Price range 73Avg price 76Brand share 64Review moat 29Quality gap 55

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Avg price**

**Great****$15.46**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.69–$34.30**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$137K**

$137K/yr · 236K searches

**Review moat**

**Okay****3,571.04**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-20.0%**

90-day search growth — must beat 0% to launch

## Search terms