---
title: "Whipped Shea Butter — $137K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/whipped-shea-butter"
last_updated: "2026-08-09T06:22:35.723Z"
locale: en
meta:
description: "Niche score 54/100 · $137K/yr market · 236K searches/yr · $15.46 avg price. Soft demand (-20.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $137K/yr market · 236K searches/yr · $15.46 avg price. Soft demand (-20.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Whipped Shea Butter — $137K/yr Amazon US Niche (2026) - Flapen"
---
# **whipped shea butter**
**Worth a look**
Shows low returns (0.8%), but soft demand (-20.0% this quarter) keeps it on the watch list.
Market size 30Growth 15Conversion 47Competition 84Returns 96Price range 73Avg price 76Brand share 64Review moat 29Quality gap 55
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Avg price**
**Great****$15.46**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.69–$34.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$137K**
$137K/yr · 236K searches
**Review moat**
**Okay****3,571.04**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-20.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, whipped shea butter is a $137K/yr Amazon United States market (236K searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **whipped shea butter market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$124K–$155K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#78**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **126 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**19 **▲rising
**Sellers**
**514**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**31%**
Top 20: 76%
**Open market**
**29%**
- RA COSMETICS22% - AKWAABA19% - SoShea11% - SmellGood8% - Ashanti Naturals6% - Nimba Foods5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.0% search growth over the last 90 days.
8K6KHoliday '24Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/whipped-shea-butter/trend)
## **Top whipped shea butter search terms**
- **whipped shea butter**150K/yr-20.1%3.0% conv. - **whipped shea butter for skin**24K/yr-26.5%3.6% conv. - **shea butter whipped**19K/yr-15.4%3.6% conv. - **scented shea butter**9K/yr-10.7%1.6% conv. - **whipped shea body butter**9K/yr-16.2%2.5% conv. - **whipped african shea butter**5K/yr-12.8%3.1% conv. - **whipped shea butter for hair**6K/yr-24.4%2.1% conv. - **akwaaba whipped shea butter**5K/yr-5.6%3.7% conv. - **african shea butter whipped**4K/yr-7.5%3.5% conv. - **shea butter scented**4K/yr-25.0%1.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/whipped-shea-butter/search-terms)
## **Top whipped shea butter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$8K9%$12K12%$16K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AKWAABA Whipped Shea Butter (Fragrance-Free) Nourishes & Moisturizes | Made with Shea Butter | No Dyes & Parabens | 12 oz / 340 g**AKWAABA**$19.69**4.2★1,876 rev](https://www.amazon.com/dp/B0B1QTYFYF) [2**SmellGood Shea Butter 32oz SOFT & CREAMY!!!**SmellGood**$18.22**4.5★1,478 rev](https://www.amazon.com/dp/B0084N3OS0) [3**SoShea Whipped Shea Butter Unscented Original - Nourishes Moisturizes & Renews | 100% African Pure Shea Butter | Cold-Pressed & Cold-Processed | No Dyes & Parabens | Vegan | 11.50oz / 326g**SoShea**$15.94**4.4★306 rev](https://www.amazon.com/dp/B0DJRQXRHP) [4**Whipped Shea Butter for Body Skin & Hair | Eczema Dry Skin Stretch Marks | African | 7oz | Packaging May Vary**Nimba Foods**$13.38**4.2★326 rev](https://www.amazon.com/dp/B0DRT33FXX) [5**RA COSMETICS Whipped Shea Butter with Mango Extract 100% Unrefined Shea Body Butter from Ghana Moisturizes Skin Nourishes & Conditions Hair Scalp Softens and Smooths Lips Hands & Feet 12oz**RA COSMETICS**$12.48**4.3★1,263 rev](https://www.amazon.com/dp/B0B5SBZZV1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Shea Butter Raw Pure Natural Shea Butter for Face & Body with Vitamin A E and F Hand Cream Long-Lasting Hydration & Deeply Moisturizing for Dry Cracked Skin SkinCare Keeps Skin Healthy 7.8 oz**IRSRDOQU**$12.40**63 rev8mo ago](https://www.amazon.com/dp/B0G2LTZ9TY) [**RA COSMETICS 100% Pure Shea Butter Ivory 16oz | Raw Unrefined African Shea Butter from Ghana | Ultra-Rich Moisturizer for Dry Skin | Whipped Texture | Ideal for DIY Skincare & Haircare Routines**RA COSMETICS**$16.22**11,569 rev1y ago](https://www.amazon.com/dp/B0FG87GLZJ) [**eos Cashmere Whipped Oil Body Butter Vanilla Cashmere 72 Hour Weightless Moisture For Dry Skin Rich Formula and Deep Hydration Body Care 10 oz**eos**$12.62**4,542 rev1y ago](https://www.amazon.com/dp/B0CRQYQBZ4) [**Whipped Shea Butter for Body Skin & Hair | Eczema Dry Skin Stretch Marks | African | 7oz | Packaging May Vary**Nimba Foods**$13.38**326 rev1y ago](https://www.amazon.com/dp/B0DRT33FXX) [**Rulviou Shea Butter Raw Organic Pure Shea Butter Unrefined for Skin and Hair Moisturizing - 100% Natural Vitamin A E & F**Rulviou**$8.85**588 rev1y ago](https://www.amazon.com/dp/B0DQGZ3BZY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Shea Butter Raw Pure Natural Shea Butter for Face & Body with Vitamin A E and F Hand Cream Long-Lasting Hydration & Deeply Moisturizing for Dry Cracked Skin SkinCare Keeps Skin Healthy 7.8 oz**IRSRDOQU**$12.40**4.5★**▲ 286%**](https://www.amazon.com/dp/B0G2LTZ9TY) [**RA COSMETICS African Shea Butter Raw Unrefined from Ghana 100% Pure Ivory Shea Butter for Skin Hair & Body Natural Moisturizer for Dry Skin & Scalp Care Raw Shea Butter 8 oz**RA COSMETICS**$10.04**4.5★**▲ 98%**](https://www.amazon.com/dp/B00987FWHW) [**RA COSMETICS 100% Pure Shea Butter Ivory 16oz | Raw Unrefined African Shea Butter from Ghana | Ultra-Rich Moisturizer for Dry Skin | Whipped Texture | Ideal for DIY Skincare & Haircare Routines**RA COSMETICS**$16.22**4.5★**▲ 91%**](https://www.amazon.com/dp/B0FG87GLZJ) [**AKWAABA Whipped Shea Butter (Fragrance-Free) Nourishes & Moisturizes | Made with Shea Butter | No Dyes & Parabens | 12 oz / 340 g**AKWAABA**$19.69**4.2★**▲ 65%**](https://www.amazon.com/dp/B0B1QTYFYF) [**Rulviou Shea Butter Raw Organic Pure Shea Butter Unrefined for Skin and Hair Moisturizing - 100% Natural Vitamin A E & F**Rulviou**$8.85**4.6★**▲ 55%**](https://www.amazon.com/dp/B0DQGZ3BZY)
**~~View all trending →~~**
## **What buyers say about whipped shea butter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**29%
*“Light scent”*
**Quality-Overall**13%
*“Excellent Product”*
**Moist/Dry**11%
*“Excellent moisturizer”*
**Soft Feel**10%
*“Smooth and Silky”*
**Suitability Dry Skin**4%
*“Good for dry skin”*
**Value For Money**3%
*“Good Value”*
**Absorbency**3%
*“absorbed nicely”*
**Suitability Combination Skin**2%
*“great for sensitive skin”*
**Texture/Consistency-Overall**2%
*“Amazing texture”*
**Brightness/Shine/Glow**2%
*“gives a glow”*
### **What buyers complain about **
**Smell**31%
*“Artificial smell”*
**Allergies**10%
*“Had allergic reaction”*
**Moist/Dry**5%
*“Does not moisturize”*
**Value For Money**4%
*“expensive”*
**Size-Overall**3%
*“Very small bottle”*
**Oily/Greasy**2%
*“Extremely greasy”*
**Hard Feel**2%
*“It actually feels a little rough”*
**Quality-Overall**2%
*“IS JUST GARBAGE”*
**Texture/Consistency-Overall**2%
*“I have extreme texture issues”*
**Suitability Dry Skin**2%
*“I have horribly dry skin”*
### **Top return reasons **
**Smell**53%
**Advertised Vs Actual Product**8%
**Product Condition**4%
**Size-Overall**4%
**Functionality-Overall**4%
**Texture/Consistency-Overall**4%
**Leak-Proof**3%
**Moist/Dry**3%
**Value For Money**2%
**Oily/Greasy**2%
## **Common questions**
- **Is whipped shea butter profitable to sell on Amazon United States?**
- The niche generates $137K/yr across 47 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the whipped shea butter niche?**
- 19 brands and 514 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in whipped shea butter?**
- Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.8%.
- **When does demand for whipped shea butter peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the whipped shea butter niche?**
- Listings span $7.69–$34.30; the average listing price is $15.46 (sweet spot $15–$100). The average incumbent carries 3,571 reviews — the moat a new listing must climb.
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