---
title: "Westmore Beauty Brush — $223K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/westmore-beauty-brush"
last_updated: "2026-08-09T05:31:34.765Z"
locale: en
meta:
description: "Niche score 59/100 · $223K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $223K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Westmore Beauty Brush — $223K/yr Amazon US Niche (2026) - Flapen"
---
# **westmore beauty brush**
**Worth a look**
Shows demand growing +139.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 43Growth 96Conversion 96Competition 24Returns 69Price range 89Avg price 95Brand share 8Review moat 65Quality gap 52
**Growth**
**Incredible****+139.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Incredible****13.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$39.72**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.41–$97.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****916.69**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$223K**
$223K/yr · 40K searches
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, westmore beauty brush is a $223K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **westmore beauty brush market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$199K–$238K**
- units × avg price
- **Conversion rate**
- **13.9%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**13**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**0%**
- BABYSHEEP40% - Westmore Beauty29% - Hoostee11% - EOICCEOH11% - WendMart6% - Brvlsoc3% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 50 weeks — +139.2% search growth over the last 90 days.
2K2KSpike '26Aug '25Sep '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/westmore-beauty-brush/trend)
## **Top westmore beauty brush search terms**
- **blend and blur body brush**14K/yr+105.1%8.8% conv. - **westmore beauty brush**14K/yr+115.4%15.4% conv. - **westmore beauty body coverage perfector brush**5K/yr+354.6%9.4% conv. - **westmore brush**4K/yr+164.5%13.7% conv. - **westmore body brush**3K/yr+169.0%12.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/westmore-beauty-brush/search-terms)
## **Top westmore beauty brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$22K20%$45K30%$67K40%$89K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Blend & Blur Extra Large Body Makeup Brush for Self Tanner Leg Makeup & Bronzer Self Tan Applicator 3.2inch Wide Round Head Kabuki Brush For Application with Drawstring Bag (Purple)**BABYSHEEP**$13.00**4.6★1,550 rev](https://www.amazon.com/dp/B0DSVVC7MV) [2**Westmore Beauty Blend & Blur Extra Large Kabuki Leg & Body Makeup Brush - Full Body Coverage Perfector & Self Tanner Blending Brush with Vegan Ultra-Soft Dense Bristles for All Skin Types Purple**Westmore Beauty**$45.65**4.5★1,457 rev](https://www.amazon.com/dp/B092NS9LMY) [3**Blend & Blur Ultra Large Body Makeup Brush For Self Tanner 5.11inch Wide-headed Kabuki Brush Leg Makeup &Bronzer Self Tan Applicator Provides Effortless Pretty Finish Blending Applicator- Purple**Hoostee**$32.25**4.8★171 rev](https://www.amazon.com/dp/B0FFLX99VQ) [4**Extra Large Body Makeup Brush For Self Tanner Leg Makeup &Bronzer Blend 4inch Wide-headed Kabuki Brush Provides More Even &Pretty Application Sunscreen Face& Back Makeup Brush Wet&Dry Use- Purple**EOICCEOH**$13.32**4.7★591 rev](https://www.amazon.com/dp/B0F53YVQQX) [5**Westmore Beauty Body Coverage Perfector x Blend & Blur Body Brush Kabuki Brush - Waterproof Leg & Body Makeup - Tattoo Cover Up Makeup - 7 Oz Natural Radiance**Westmore Beauty**$94.34**4.0★273 rev](https://www.amazon.com/dp/B0DP3L8229)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blend & Blur Extra Large Body Makeup Brush for Self Tanner Leg Makeup & Bronzer Self Tan Back Applicator 76mm Wide Round Head Kabuki Brush For Application with Protective Case (Purple)**BABYSHEEP**$13.53**30 rev5mo ago](https://www.amazon.com/dp/B0GCM864N8) [**Blend & Blur Extra Large Body Kabuki Brush & Self Tanner Brush - For Body Makeup & Foundation - Blending Applicator For Self Tanning - Durable Vegan Bristles - with Protective Bag (Purple-large)**BABYSHEEP**$24.14**47 rev5mo ago](https://www.amazon.com/dp/B0G5WV3N71) [**Brvlsoc Body Kabuki Brush Self Tanner & Body Makeup Brush for Foundation Bronzer & Leg Coverage Vegan Charcoal-Infused Bristles Streak-Free Finish**Brvlsoc**$8.41**18 rev9mo ago](https://www.amazon.com/dp/B0FX2QKFMM) [**WendMart Body Makeup Brush Extra Large Kabuki Applicator for Self Tanner Bronzer & Foundation Flawless Streak-Free Airbrushed Finish Vegan Charcoal-Infused Bristles**WendMart**$22.71**45 rev10mo ago](https://www.amazon.com/dp/B0FRYF1LYC) [**Blend & Blur Ultra Large Body Makeup Brush For Self Tanner 5.11inch Wide-headed Kabuki Brush Leg Makeup &Bronzer Self Tan Applicator Provides Effortless Pretty Finish Blending Applicator- Purple**Hoostee**$32.25**171 rev1y ago](https://www.amazon.com/dp/B0FFLX99VQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Westmore Beauty Body Coverage Perfector x Blend & Blur Body Brush Kabuki Brush - Waterproof Leg & Body Makeup - Tattoo Cover Up Makeup - 7 Oz Bronze Radiance**Westmore Beauty**$94.49**4.0★**▲ 79%**](https://www.amazon.com/dp/B0DP3LYLVP) [**Westmore Beauty Body Coverage Perfector x Blend & Blur Body Brush Kabuki Brush - Waterproof Leg & Body Makeup - Tattoo Cover Up Makeup - 7 Oz Golden Radiance**Westmore Beauty**$97.87**4.0★**▲ 72%**](https://www.amazon.com/dp/B0DP3NGQFZ) [**Blend & Blur Extra Large Body Kabuki Brush & Self Tanner Brush - For Body Makeup & Foundation - Blending Applicator For Self Tanning - Durable Vegan Bristles - with Protective Bag (Purple-large)**BABYSHEEP**$24.14**4.8★**▲ 56%**](https://www.amazon.com/dp/B0G5WV3N71) [**Blend & Blur Ultra Large Body Makeup Brush For Self Tanner 5.11inch Wide-headed Kabuki Brush Leg Makeup &Bronzer Self Tan Applicator Provides Effortless Pretty Finish Blending Applicator- Purple**Hoostee**$32.25**4.8★**▲ 41%**](https://www.amazon.com/dp/B0FFLX99VQ) [**Westmore Beauty Body Coverage Perfector x Blend & Blur Body Brush Kabuki Brush - Waterproof Leg & Body Makeup - Tattoo Cover Up Makeup - 7 Oz Natural Radiance**Westmore Beauty**$94.34**4.0★**▲ 30%**](https://www.amazon.com/dp/B0DP3L8229)
**~~View all trending →~~**
## **What buyers say about westmore beauty brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**17%
*“Its soft”*
**Brush Quality**10%
*“Quality brush”*
**Quality-Overall**9%
*“Looks like a fine product”*
**Coverage**8%
*“Buildable coverage”*
**Ease Of Application**6%
*“Easy to apply”*
**Color**6%
*“Gorgeous color”*
**Value For Money**5%
*“For the price”*
**Suitability Combination Skin**4%
*“Great skin match”*
**Advertised Vs Actual Product**4%
*“Just what I expected”*
**Ease Of Use**3%
*“Easy to handle”*
### **What buyers complain about **
**Coverage**11%
*“Not full coverage”*
**Value For Money**10%
*“seems expensive”*
**Functionality-Overall**8%
*“Doesnt really work as described”*
**Color**6%
*“Too light in color”*
**Advertised Vs Actual Product**6%
*“definitely misleading”*
**Size-Overall**4%
*“Didnt like size”*
**Moist/Dry**3%
*“Was very drying to my skin”*
**Ease Of Cleaning**3%
*“But I dont look forward to cleaning such a vast amount of dense bristles”*
**Natural Ingredients**2%
*“it didn't give me the natural”*
**Adhesion/Stickiness**2%
*“Felt very sticky for hours”*
### **Top return reasons **
**Color**30%
**Coverage**18%
**Advertised Vs Actual Product**12%
**Size-Overall**9%
**Functionality-Overall**8%
**Value For Money**3%
**Defective Material/Parts**2%
**Weight Light**2%
**Product Condition**2%
**Stain Resistance**1%
## **Common questions**
- **Is westmore beauty brush profitable to sell on Amazon United States?**
- The niche generates $223K/yr across 13 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +139.2%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the westmore beauty brush niche?**
- 6 brands and 13 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in westmore beauty brush?**
- Top complaints mined from reviews: Coverage, Value For Money, Functionality-Overall. The return rate is 2.3%.
- **What does it cost to enter the westmore beauty brush niche?**
- Listings span $8.41–$97.87; the average listing price is $39.72 (sweet spot $15–$100). The average incumbent carries 917 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)