---
title: "Trend — wella ultimate repair - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/wella-ultimate-repair/trend"
last_updated: "2026-08-09T16:47:02.193Z"
locale: en
meta:
  description: "Niche score 50/100 · $1.0M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $1.0M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — wella ultimate repair - Flapen"
---

# **wella ultimate repair**

**Worth a look**

Shows a sweet-spot price point ($37.17 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 78Growth 24Conversion 78Competition 19Returns 84Price range 95Avg price 95Brand share 0Review moat 49Quality gap 38

**Avg price**

**Incredible****$37.17**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$20.86–$94.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Market size**

**Great****$1.0M**

$1.0M/yr · 351K searches

**Conversion**

**Great****7.8%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****1,554.27**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-3.0%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****77%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend