---
title: "Trend — wella toner t18 - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/wella-toner-t18/trend"
last_updated: "2026-08-09T14:31:57.472Z"
locale: en
meta:
  description: "Niche score 39/100 · $331K/yr market · 451K searches/yr · $8.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 39/100 · $331K/yr market · 451K searches/yr · $8.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — wella toner t18 - Flapen"
---

# **wella toner t18**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 52Growth 40Conversion 80Competition 2Returns 99Price range 0Avg price 24Brand share 0Review moat 20Quality gap 50

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$331K**

$331K/yr · 451K searches

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+12.3%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****$8.81**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****13,381.33**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****97%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****$7.52–$10.66**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Trend