[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-beauty-personal-care-wella-koleston-perfect":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":189,"baselines":226,"demand":231,"seasonality":541,"brandShare":554,"products":572,"feedback":700,"searchTerms":784,"related":832,"lastUpdated":174},"3bac1c2f-7895-41ce-b233-3c9a392a5b4a","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":158,"avgRating":159,"avgReviewCount":160,"avgPrice":161,"priceMin":162,"priceMax":163,"productCount":164,"unitsSoldMax":165,"sponsoredPct":166,"returnRate":167,"successfulLaunches360":168,"newProducts360":169,"amazonNicheId":145,"title":170,"slug":171,"href":172,"leafCategoryName":173,"scrapedAt":174,"brandCount":175,"brandCountYearAgo":176,"sellerCount":177,"signals":178,"avgBsr":180,"pageQuality":168,"unitsSoldMin":181,"unitsSoldAvgMin":182,"unitsSoldAvgMax":183,"revenueMin":184,"revenueMax":185,"avgBrandAgeMonths":186,"avgSellerAgeDays":187,"top20ClickShare":158,"top20BrandShare":158,"primePct":166,"oosRate":188},37548,113186,1.2241,-0.0847,0.0194,0.7283,1,4.66,1238,17.1,9.27,31.09,15,4000,0.1333,0.0094,0,12,"wella koleston perfect","wella-koleston-perfect","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fwella-koleston-perfect","Hair Coloring Products","2026-07-13T15:07:15.666707+00:00",5,13,6,[179],"low_review_barrier",275,3000,100,250,51300,68400,75,168,0.0431,{"score":190,"verdict":191,"components":192},33,"skip",[193,198,201,205,208,210,212,216,219,222],{"key":194,"score":195,"weight":196,"raw":197},"marketSize",9,0.15,37548.32,{"key":199,"score":200,"weight":196,"raw":155},"growth",21,{"key":202,"score":203,"weight":204,"raw":156},"conversion",24,0.1,{"key":206,"score":207,"weight":196,"raw":157},"competition",23,{"key":209,"score":168,"weight":204,"raw":158},"brandShare",{"key":211,"score":200,"weight":204,"raw":159},"qualityGap",{"key":213,"score":214,"weight":215,"raw":160},"reviewMoat",57,0.05,{"key":217,"score":218,"weight":204,"raw":167},"returns",95,{"key":220,"score":221,"weight":215,"raw":161},"avgPrice",80,{"key":223,"score":224,"weight":215,"raw":225},"priceRange",74,0.7373968835930339,{"avgRating":227,"medianPrice":228,"medianReturnRate":229,"nichesTracked":230},4.42,24.38,0.0215,115062,{"points":232,"droppedPartialWeek":540},[233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,323,326,329,332,335,338,341,344,347,350,353,356,359,362,365,368,370,373,376,379,382,385,388,391,394,397,400,403,406,409,412,415,418,421,424,427,430,433,436,439,441,444,447,450,453,456,459,462,465,468,471,474,477,480,483,486,489,492,495,498,501,504,506,509,512,514,517,519,522,525,528,531,534,537],{"week":234,"volume":235},"2024-07-14",2794,{"week":237,"volume":238},"2024-07-21",2144,{"week":240,"volume":241},"2024-07-28",2179,{"week":243,"volume":244},"2024-08-04",2738,{"week":246,"volume":247},"2024-08-11",2044,{"week":249,"volume":250},"2024-08-18",1749,{"week":252,"volume":253},"2024-08-25",2171,{"week":255,"volume":256},"2024-09-01",1908,{"week":258,"volume":259},"2024-09-08",1851,{"week":261,"volume":262},"2024-09-15",2111,{"week":264,"volume":265},"2024-09-22",1992,{"week":267,"volume":268},"2024-09-29",1710,{"week":270,"volume":271},"2024-10-06",1762,{"week":273,"volume":274},"2024-10-13",1904,{"week":276,"volume":277},"2024-10-20",1833,{"week":279,"volume":280},"2024-10-27",1636,{"week":282,"volume":283},"2024-11-03",1533,{"week":285,"volume":286},"2024-11-10",1572,{"week":288,"volume":289},"2024-11-17",1687,{"week":291,"volume":292},"2024-11-24",1589,{"week":294,"volume":295},"2024-12-01",1490,{"week":297,"volume":298},"2024-12-08",1678,{"week":300,"volume":301},"2024-12-15",1647,{"week":303,"volume":304},"2024-12-22",1557,{"week":306,"volume":307},"2024-12-29",1287,{"week":309,"volume":310},"2025-01-05",1602,{"week":312,"volume":313},"2025-01-12",1689,{"week":315,"volume":316},"2025-01-19",1841,{"week":318,"volume":319},"2025-01-26",1825,{"week":321,"volume":322},"2025-02-02",1928,{"week":324,"volume":325},"2025-02-09",1743,{"week":327,"volume":328},"2025-02-16",1785,{"week":330,"volume":331},"2025-02-23",1912,{"week":333,"volume":334},"2025-03-02",1601,{"week":336,"volume":337},"2025-03-09",1892,{"week":339,"volume":340},"2025-03-16",1673,{"week":342,"volume":343},"2025-03-23",1747,{"week":345,"volume":346},"2025-03-30",1769,{"week":348,"volume":349},"2025-04-06",1691,{"week":351,"volume":352},"2025-04-13",1684,{"week":354,"volume":355},"2025-04-20",2073,{"week":357,"volume":358},"2025-04-27",1780,{"week":360,"volume":361},"2025-05-04",1697,{"week":363,"volume":364},"2025-05-11",1794,{"week":366,"volume":367},"2025-05-18",1651,{"week":369,"volume":361},"2025-05-25",{"week":371,"volume":372},"2025-06-01",1740,{"week":374,"volume":375},"2025-06-08",1814,{"week":377,"volume":378},"2025-06-15",1702,{"week":380,"volume":381},"2025-06-22",1681,{"week":383,"volume":384},"2025-06-29",1693,{"week":386,"volume":387},"2025-07-06",1857,{"week":389,"volume":390},"2025-07-13",2162,{"week":392,"volume":393},"2025-07-20",1816,{"week":395,"volume":396},"2025-07-27",1993,{"week":398,"volume":399},"2025-08-03",2176,{"week":401,"volume":402},"2025-08-10",2880,{"week":404,"volume":405},"2025-08-17",2396,{"week":407,"volume":408},"2025-08-24",2307,{"week":410,"volume":411},"2025-08-31",2429,{"week":413,"volume":414},"2025-09-07",2263,{"week":416,"volume":417},"2025-09-14",2105,{"week":419,"volume":420},"2025-09-21",2025,{"week":422,"volume":423},"2025-09-28",2221,{"week":425,"volume":426},"2025-10-05",1973,{"week":428,"volume":429},"2025-10-12",2121,{"week":431,"volume":432},"2025-10-19",1826,{"week":434,"volume":435},"2025-10-26",1846,{"week":437,"volume":438},"2025-11-02",1721,{"week":440,"volume":346},"2025-11-09",{"week":442,"volume":443},"2025-11-16",1964,{"week":445,"volume":446},"2025-11-23",2227,{"week":448,"volume":449},"2025-11-30",1954,{"week":451,"volume":452},"2025-12-07",1998,{"week":454,"volume":455},"2025-12-14",2020,{"week":457,"volume":458},"2025-12-21",2137,{"week":460,"volume":461},"2025-12-28",1659,{"week":463,"volume":464},"2026-01-04",2249,{"week":466,"volume":467},"2026-01-11",2310,{"week":469,"volume":470},"2026-01-18",2391,{"week":472,"volume":473},"2026-01-25",2781,{"week":475,"volume":476},"2026-02-01",2625,{"week":478,"volume":479},"2026-02-08",2316,{"week":481,"volume":482},"2026-02-15",2134,{"week":484,"volume":485},"2026-02-22",2240,{"week":487,"volume":488},"2026-03-01",2358,{"week":490,"volume":491},"2026-03-08",2343,{"week":493,"volume":494},"2026-03-15",2149,{"week":496,"volume":497},"2026-03-22",2593,{"week":499,"volume":500},"2026-03-29",2410,{"week":502,"volume":503},"2026-04-05",2128,{"week":505,"volume":485},"2026-04-12",{"week":507,"volume":508},"2026-04-19",2119,{"week":510,"volume":511},"2026-04-26",1920,{"week":513,"volume":247},"2026-05-03",{"week":515,"volume":516},"2026-05-10",1975,{"week":518,"volume":511},"2026-05-17",{"week":520,"volume":521},"2026-05-24",1952,{"week":523,"volume":524},"2026-05-31",2016,{"week":526,"volume":527},"2026-06-07",2040,{"week":529,"volume":530},"2026-06-14",2007,{"week":532,"volume":533},"2026-06-21",2697,{"week":535,"volume":536},"2026-06-28",3074,{"week":538,"volume":539},"2026-07-05",2167,false,[542,543,544,545,546,547,548,549,550,551,552,553],1.046456324494846,1.0461427889230295,1.0301524747603865,0.980425733070285,0.9334162996692602,1.0282851962437902,1.0730441409848877,1.1644014391550728,1.0136814060542916,0.9343987111276186,0.8927263499046263,0.862459716038604,{"top":555,"otherBrandCount":168,"otherClickShare":571},[556,559,562,565,568],{"brand":557,"clickShare":558},"Generic",0.5002,{"brand":560,"clickShare":561},"Salon Retail Concepts",0.29269999999999996,{"brand":563,"clickShare":564},"M Hair Designs",0.17,{"brand":566,"clickShare":567},"COLORCHARM",0.0186,{"brand":569,"clickShare":570},"AGE beautiful",0.0183,0.000200000000000089,[573,584,590,601,611,618,626,636,643,650,657,666,675,685,692],{"asin":574,"title":575,"brand":557,"imageUrl":576,"price":577,"rating":578,"reviews":579,"clickShare90":580,"clickShare360":581,"launchDate":582,"amazonUrl":583},"B0G6K2FZWZ","Pin Tail Comb + Koleston Perfect ME+ 5\u002F0 Light Brown\u002FNatural Hair Color 2oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41UJV57UvfL.jpg",16.95,4.5,58,0.2462,0.2378,"2025-12-12","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G6K2FZWZ",{"asin":585,"title":586,"brand":557,"imageUrl":576,"price":577,"rating":578,"reviews":579,"clickShare90":587,"clickShare360":588,"launchDate":582,"amazonUrl":589},"B0G6KH3Q61","Pin Tail Comb + Koleston Perfect ME+ 6\u002F0 Dark Blonde\u002FNatural Hair Color 2oz",0.1901,0.1759,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G6KH3Q61",{"asin":591,"title":592,"brand":560,"imageUrl":593,"price":594,"rating":595,"reviews":596,"clickShare90":597,"clickShare360":598,"launchDate":599,"amazonUrl":600},"B0GQ5N5VM3","Koleston Perfect 5\u002F0 Light Brown\u002FNatural Permanent Creme Hair Color 2 Ounce","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31Bzw3lvOxL.jpg",15.13,4.7,79,0.1222,0.0766,"2026-02-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GQ5N5VM3",{"asin":602,"title":603,"brand":563,"imageUrl":604,"price":605,"rating":595,"reviews":606,"clickShare90":607,"clickShare360":608,"launchDate":609,"amazonUrl":610},"B0F73ZY46W","Koleston Perfect ME+ 4\u002F0 Medium Brown\u002FNatural Hair Color | Permanent Creme Hair Dye 2oz and M Hair Designs Tail Comb (Bundle)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31EdT2r2yRL.jpg",17.14,61,0.1058,0.1038,"2025-05-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F73ZY46W",{"asin":612,"title":613,"brand":557,"imageUrl":576,"price":614,"rating":578,"reviews":579,"clickShare90":615,"clickShare360":616,"launchDate":582,"amazonUrl":617},"B0G6K8LZNB","Pin Tail Comb + Koleston Perfect ME+ 8\u002F0 Light Blonde\u002FNatural Hair Color 2oz",16.96,0.0639,0.038,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G6K8LZNB",{"asin":619,"title":620,"brand":560,"imageUrl":593,"price":621,"rating":595,"reviews":596,"clickShare90":622,"clickShare360":623,"launchDate":624,"amazonUrl":625},"B0G2Q1DWJL","Koleston Perfect 66\u002F0 Intensive Dark Blonde\u002FNatural Permanent Creme Hair Color 2 Ounce",14.91,0.0551,0.0515,"2025-11-17","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G2Q1DWJL",{"asin":627,"title":628,"brand":563,"imageUrl":629,"price":163,"rating":630,"reviews":631,"clickShare90":632,"clickShare360":633,"launchDate":634,"amazonUrl":635},"B0FM7996XP","Koleston Perfect ME+ 2\u002F0 Darkest Brown\u002FNatural Permanent Hair Color Creme 2 Ounce (Pack of 2) With Pin Tail Comb Use with Welloxon Perfect Developer","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41zbrHwtwwL.jpg",4.9,38,0.0446,0.033,"2025-08-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FM7996XP",{"asin":637,"title":638,"brand":560,"imageUrl":593,"price":639,"rating":595,"reviews":596,"clickShare90":640,"clickShare360":641,"launchDate":624,"amazonUrl":642},"B0G2Q1C2WK","Koleston Perfect 7\u002F0 Medium Blonde\u002FNatural Permanent Creme Hair Color 2 Ounce",14.94,0.0328,0.0283,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G2Q1C2WK",{"asin":644,"title":645,"brand":560,"imageUrl":593,"price":646,"rating":595,"reviews":596,"clickShare90":647,"clickShare360":648,"launchDate":624,"amazonUrl":649},"B0G2PCCFWX","Koleston Perfect 6\u002F0 Dark Blonde\u002FNatural Permanent Creme Hair Color 2 Ounce",14.78,0.0284,0.0417,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G2PCCFWX",{"asin":651,"title":652,"brand":560,"imageUrl":593,"price":653,"rating":595,"reviews":596,"clickShare90":654,"clickShare360":655,"launchDate":624,"amazonUrl":656},"B0G2Q1L6BY","Koleston Perfect 55\u002F0 Intensive Light Brown\u002FNatural Permanent Creme Hair Color 2 Ounce",14.85,0.0276,0.0531,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G2Q1L6BY",{"asin":658,"title":659,"brand":563,"imageUrl":660,"price":661,"rating":630,"reviews":200,"clickShare90":662,"clickShare360":663,"launchDate":664,"amazonUrl":665},"B0FPDST3JZ","Koleston Perfect Koleston Perfect ME+ Permanent Hair Color 2 Ounce and M Hair Designs Tint Brush (Bundle) (KP: 6\u002F0-)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41keO2r6GkL.jpg",16.94,0.0196,0.0392,"2025-09-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FPDST3JZ",{"asin":667,"title":668,"brand":566,"imageUrl":669,"price":162,"rating":670,"reviews":671,"clickShare90":567,"clickShare360":672,"launchDate":673,"amazonUrl":674},"B0B3KJRWFB","COLORCHARM Demi Permanent Hair Color | 5N Lightest Neutral Brown | Gloss Refresh & Tone | 2 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F419TEne8ubL.jpg",4.4,6144,0.0619,"2022-06-08","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0B3KJRWFB",{"asin":676,"title":677,"brand":569,"imageUrl":678,"price":679,"rating":680,"reviews":681,"clickShare90":570,"clickShare360":682,"launchDate":683,"amazonUrl":684},"B003TZR8GW","AGE beautiful Permanent Hair Color Dye Liqui Creme | 100% Gray Coverage | Anti-Aging Haircolor | Biotin for Thicker Fuller Hair | Professional Salon Coloring | 6N Light Brown","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F412PkZaReHL.jpg",11.55,4.3,11657,0.0434,"2010-06-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB003TZR8GW",{"asin":686,"title":687,"brand":560,"imageUrl":593,"price":688,"rating":595,"reviews":596,"clickShare90":689,"clickShare360":690,"launchDate":599,"amazonUrl":691},"B0GQ5BRFVX","Koleston Perfect 4\u002F0 Medium Brown\u002FNatural Permanent Creme Hair Color 2 Ounce",15.1,0.0133,0.008,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GQ5BRFVX",{"asin":693,"title":694,"brand":560,"imageUrl":695,"price":696,"rating":175,"reviews":158,"clickShare90":689,"clickShare360":697,"launchDate":698,"amazonUrl":699},"B0H4NPNJTD","Koleston Perfect 5\u002F0 Light Brown\u002FNatural Permanent Creme Hair Color 2 Ounce (Pack of 2)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Odr2Bsw0L.jpg",29.87,0.0078,"2026-06-09","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0H4NPNJTD",{"love":701,"hate":733,"returnReasons":757},[702,709,716,720,724,729],{"topic":703,"percentOfMentions":704,"verbatims":705},"Quality-Overall",0.3667,[706,707,708],"Good quality","High quality and precision comb","Best product",{"topic":710,"percentOfMentions":711,"verbatims":712},"Color",0.3,[713,714,715],"Great color","This gives nice color with the developer","the color looked natural",{"topic":717,"percentOfMentions":204,"verbatims":718},"Suitability Colored Hair",[719],"The best coloration for hair",{"topic":721,"percentOfMentions":215,"verbatims":722},"Suitability Straight Hair",[723],"very gentle for the fine hair",{"topic":725,"percentOfMentions":726,"verbatims":727},"Durability",0.0333,[728],"Feels durable while having thoughtful delicate design for precise splits and hair manipulations",{"topic":730,"percentOfMentions":726,"verbatims":731},"Material Quality",[732],"Great mix of metal and plastic",[734,740,744,748,753],{"topic":735,"percentOfMentions":736,"verbatims":737},"Product Condition",0.25,[738,739],"Used \u002F open product","I was upset that they send out used products",{"topic":717,"percentOfMentions":736,"verbatims":741},[742,743],"I was less surprised since it was meant to be a very dark brown","unfortunately it didnt cover my gray hairs at all",{"topic":710,"percentOfMentions":745,"verbatims":746},0.125,[747,742],"Brown shades pick up SUPER dark",{"topic":749,"percentOfMentions":750,"verbatims":751},"Hair Related",0.0833,[752],"that was getting a bit ravaged as the client sometimes sleeps in it",{"topic":754,"percentOfMentions":750,"verbatims":755},"Texture\u002FConsistency-Overall",[756],"a bit frizzy",[758,760,762,765,768,771,773,776,778,781],{"reason":710,"pct":759},0.5146999999999999,{"reason":717,"pct":761},0.245,{"reason":763,"pct":764},"Advertised Vs Actual Product",0.0889,{"reason":766,"pct":767},"Value For Money",0.0363,{"reason":769,"pct":770},"Functionality-Overall",0.03,{"reason":735,"pct":772},0.0158,{"reason":774,"pct":775},"Defective Material\u002FParts",0.0126,{"reason":749,"pct":777},0.0095,{"reason":779,"pct":780},"Weight Light",0.0079,{"reason":782,"pct":783},"Damage\u002FBurn Hair",0.0063,[785,789,794,799,804,809,814,818,823,827],{"term":170,"volume":786,"growthQoq":787,"conversionRate":788},27946,0.025,0.0045,{"term":790,"volume":791,"growthQoq":792,"conversionRate":793},"koleston perfect",18312,0.2844,0.0071,{"term":795,"volume":796,"growthQoq":797,"conversionRate":798},"koleston hair color",22771,-0.3462,0.0035,{"term":800,"volume":801,"growthQoq":802,"conversionRate":803},"wella koleston",11386,0.0636,0.0027,{"term":805,"volume":806,"growthQoq":807,"conversionRate":808},"koleston",9789,-0.1298,0.0029,{"term":810,"volume":811,"growthQoq":812,"conversionRate":813},"koleston perfect 6\u002F0",5768,-0.4789,0.1156,{"term":815,"volume":816,"growthQoq":770,"conversionRate":817},"koleston perfect 5\u002F0",3263,0.1457,{"term":819,"volume":820,"growthQoq":821,"conversionRate":822},"wella koleston perfect color",3204,0.2549,0.0036,{"term":824,"volume":825,"growthQoq":826,"conversionRate":168},"color perfect wella",3121,0.0654,{"term":828,"volume":829,"growthQoq":830,"conversionRate":831},"wella koleston perfect 5\u002F0",2427,-0.3046,0.0826,[833,839,844,850,855,860],{"title":834,"href":835,"score":186,"verdict":836,"marketSize":837,"growth90":838},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion","watch",654049.07,0.9588,{"title":840,"href":841,"score":186,"verdict":836,"marketSize":842,"growth90":843},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":845,"href":846,"score":186,"verdict":847,"marketSize":848,"growth90":849},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":851,"href":852,"score":186,"verdict":836,"marketSize":853,"growth90":854},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":856,"href":857,"score":186,"verdict":847,"marketSize":858,"growth90":859},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":861,"href":862,"score":863,"verdict":836,"marketSize":864,"growth90":865},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616]