---
title: "Wella Blondor — $226K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/wella-blondor"
last_updated: "2026-08-09T04:40:15.232Z"
locale: en
meta:
description: "Niche score 43/100 · $226K/yr market · 334K searches/yr · $33.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $226K/yr market · 334K searches/yr · $33.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wella Blondor — $226K/yr Amazon US Niche (2026) - Flapen"
---
# **wella blondor**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 43Growth 24Conversion 25Competition 31Returns 96Price range 89Avg price 95Brand share 4Review moat 72Quality gap 33
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$33.38**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.14–$60.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****611.7**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$226K**
$226K/yr · 334K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-1.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, wella blondor is a $226K/yr Amazon United States market (334K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 43/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wella blondor market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$200K–$267K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#456**
- **Page quality**
- **0%**
- **Prime**
- **65%**
- **Sponsored**
- **70%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**14**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- M Hair Designs43% - Salonly31% - BlondMe18% - ion4% - Clairol Professional3% - Schwarzkopf2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.
10K6KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/wella-blondor/trend)
## **Top wella blondor search terms**
- **schwarzkopf blondme**53K/yr+13.9%1.9% conv. - **blonde me hair bleach**38K/yr-8.6%1.8% conv. - **blondme**35K/yr-2.7%1.4% conv. - **blonde me**30K/yr+4.0%2.7% conv. - **blondme by schwarzkopf**33K/yr-10.1%2.7% conv. - **m hair designs**17K/yr-4.5%0.3% conv. - **blondme bleach**13K/yr+69.4%1.8% conv. - **schwarzkopf bleach**17K/yr-12.8%1.3% conv. - **blond me**13K/yr+16.1%1.8% conv. - **blond me bleach powder**13K/yr+1.9%1.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/wella-blondor/search-terms)
## **Top wella blondor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$23K20%$45K30%$68K40%$90K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Blonde-Me Lightener 9+ Bleach 450 grams Blonde-Me Developer 6% / 20 Volume 1 Liter and Salonly Tint Brush (3pc Bundle)**Salonly**$54.50**4.8★21 rev](https://www.amazon.com/dp/B0GNLMTLH5) [2**Blonde Me Lightener 9+ Bleach 450 grams BlondeMe Developer 6% / 20 Volume 1 Liter and M Hair Designs Tint Brush Comb (Bundle)**M Hair Designs**$59.04**4.7★151 rev](https://www.amazon.com/dp/B0F4CBBJ57) [3**BlondeMe Premium Lightener 9+ Powder | BlondeMe Bleach Powder 800 grams and M Hair Designs Tint Brush Comb (Bundle)**M Hair Designs**$59.87**4.8★69 rev](https://www.amazon.com/dp/B0DH7T3XNW) [4**Blonde Me Premium Lightener 9+ Powder 450 grams + Salonly Tint Brush (2pc Bundle)**Salonly**$38.10**4.0★5 rev](https://www.amazon.com/dp/B0GNRK6YB9) [5**BlondeMe Lightener Powder 9+ Premium Bleach 450 grams and M Hair Designs Tint Brush Comb (Bundle) Off White**M Hair Designs**$39.95**4.7★118 rev](https://www.amazon.com/dp/B0D9FZ8JPQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blonde Me Premium Lightener 9+ Powder 450 grams + Salonly Tint Brush (2pc Bundle)**Salonly**$38.10**5 rev4mo ago](https://www.amazon.com/dp/B0GNRK6YB9) [**Blonde-Me Lightener 9+ Bleach 450 grams Blonde-Me Developer 6% / 20 Volume 1 Liter and Salonly Tint Brush (3pc Bundle)**Salonly**$54.50**21 rev4mo ago](https://www.amazon.com/dp/B0GNLMTLH5) [**BlondMe Bond Repair Purple Spray Conditioner for Blonde Hair 5 Fl Oz | Neutralize Yellow & Brassy Tones | Strengthen Repair & Prevent Breakage | For Moisturized Healthy-Looking Cool-Toned Blondes**BlondMe**$22.09**974 rev1y ago](https://www.amazon.com/dp/B0DV5RTSJC) [**BlondMe Bond Repair Sealing Balm for Blonde Hair 2.5 Fl Oz | Tame Split Ends & Reduce Frizz | Heat Protection | For Shiny Smooth Blonde Lightened & Grey Hair**BlondMe**$23.10**75 rev1y ago](https://www.amazon.com/dp/B0F2W6Z69K) [**BlondMe Bond Repair Purple Shampoo for Blonde Hair | Neutralizes Yellow & Brassy Tones | Strengthens Repairs & Prevents Breakage | For Moisturized Healthy-Looking Cool-Toned Blondes**BlondMe**$24.22**378 rev1y ago](https://www.amazon.com/dp/B0DV5RFFSY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Blonde Me Premium Lightener 9+ Powder 450 grams + Salonly Tint Brush (2pc Bundle)**Salonly**$38.10**4.0★**▲ 248%**](https://www.amazon.com/dp/B0GNRK6YB9) [**Blonde-Me Lightener 9+ Bleach 450 grams Blonde-Me Developer 6% / 20 Volume 1 Liter and Salonly Tint Brush (3pc Bundle)**Salonly**$54.50**4.8★**▲ 241%**](https://www.amazon.com/dp/B0GNLMTLH5) [**BlondMe Bond Repair Purple Mask for Blonde Hair | Neutralizes Yellow & Brassy Tones | Maintain Refresh & Enrich | For Moisturized Healthy-Looking Cool-Toned Blondes**BlondMe**$27.30**4.3★**▲ 51%**](https://www.amazon.com/dp/B0DV5RWW47) [**BlondMe Bond Repair Brightening Shampoo for Blonde Hair | Removes Build-Up and Impurities | Repairs Hydrates & Brightens Blonde Lightened & Grey Hair**BlondMe**$24.13**4.3★**▲ 13%**](https://www.amazon.com/dp/B0DV5RZS9F) [**BlondMe Bondfinity Deep Repair Mask for Blonde Hair | Intensive Hair Treatment | Strengthens Repairs & Prevents Breakage | For Blonde Lightened & Grey Hair**BlondMe**$27.91**4.5★**▲ 13%**](https://www.amazon.com/dp/B0DV5RW69Y)
**~~View all trending →~~**
## **What buyers say about wella blondor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Product is great—— love ION products”*
**Color**11%
*“Great color”*
**Suitability Colored Hair**9%
*“So this works well on dark hair”*
**Smell**8%
*“Clean, fresh scent and helps brighten your hair”*
**Soft Feel**7%
*“My hair feels softer”*
**Advertised Vs Actual Product**6%
*“Exactly as advertised”*
**Value For Money**5%
*“Worth the purchase”*
**Ease Of Use**4%
*“Very easy to use”*
**Hair Styling**3%
*“Worked well lifting hair around 3 levels within 35 minutes”*
**Brightness/Shine/Glow**3%
*“Gives it a nice shine”*
### **What buyers complain about **
**Color**14%
*“I'd say it's pretty close to black”*
**Suitability Colored Hair**12%
*“Worst hair dye ever”*
**Smell**9%
*“This product has a very strong odor”*
**Instructions/User Manual/Troubleshooting**7%
*“The instructions suck”*
**Functionality-Overall**6%
*“Didnt work”*
**Allergies**5%
*“SEVERE ALLERGIC REACTION WARNING”*
**Value For Money**5%
*“Waste of money”*
**Advertised Vs Actual Product**3%
*“Didnt do what it advertised”*
**Damage/Burn Hair**3%
*“Burnt scalp”*
**Moist/Dry**3%
*“not very moisturizing to hair”*
### **Top return reasons **
**Functionality-Overall**17%
**Advertised Vs Actual Product**13%
**Value For Money**8%
**Size-Overall**7%
**Damage/Burn Hair**7%
**Smell**6%
**Leak-Proof**5%
**Product Condition**4%
**Color**4%
**Suitability Straight Hair**4%
## **Common questions**
- **Is wella blondor profitable to sell on Amazon United States?**
- The niche generates $226K/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Skip it (43/100).
- **How competitive is the wella blondor niche?**
- 6 brands and 14 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in wella blondor?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Smell. The return rate is 0.9%.
- **When does demand for wella blondor peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the wella blondor niche?**
- Listings span $11.14–$60.07; the average listing price is $33.38 (sweet spot $15–$100). The average incumbent carries 612 reviews — the moat a new listing must climb.
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