---
title: "Wednesday Addams Makeup — $13K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/wednesday-addams-makeup"
last_updated: "2026-08-09T04:44:34.355Z"
locale: en
meta:
description: "Niche score 36/100 · $13K/yr market · 92K searches/yr · $13.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $13K/yr market · 92K searches/yr · $13.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wednesday Addams Makeup — $13K/yr Amazon US Niche (2026) - Flapen"
---
# **wednesday addams makeup**
**Skip it**
A small market ($13K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 9Conversion 13Competition 58Returns 94Price range 54Avg price 61Brand share 19Review moat 22Quality gap 57
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$13.30**
avg listing price — sweet spot $15–$100
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$1.78–$30.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****8,731.14**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-32.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$13K**
$13K/yr · 92K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, wednesday addams makeup is a $13K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 36/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wednesday addams makeup market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$20K–$27K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#2,364**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **41%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **—flat
**Sellers**
**47**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 98%
**Open market**
**6%**
- Rubies38% - NYX PROFESSIONAL MAKEUP24% - Dr. PAWPAW ORIGINAL BALM18% - Wednesday9% - La Catrina4% - LEGO2% - Open — no brand owns it (4 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -32.5% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 25.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/wednesday-addams-makeup/trend)
## **Top wednesday addams makeup search terms**
- **wednesday makeup**25K/yr-33.4%0.8% conv. - **wednesday addams makeup**16K/yr-25.8%1.2% conv. - **nyx wednesday collection**25K/yr-27.2%0.7% conv. - **nyx wednesday**11K/yr-49.3%0.9% conv. - **wednesday nyx**3K/yr-15.6%0.0% conv. - **wednesday makeup nyx**5K/yr+2.2%0.0% conv. - **wednesday addams makeup kit**7K/yr-36.4%2.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/wednesday-addams-makeup/search-terms)
## **Top wednesday addams makeup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$63710%$1K15%$2K20%$3K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rubies Wednesday: Wednesday & Enid Makeup Kit for Adults Womens One Size**Rubies**$9.47**3.8★15 rev](https://www.amazon.com/dp/B0CQMWB2TW) [2**Dr. PawPaw Wednesday Ophelia Hall Lip Balm Set - Sheer Plum Sheer Pink - Natural Balm with Aloe Vera - Hydrating Gluten Free Lip Moisturizer - 2 pc**Dr. PAWPAW ORIGINAL BALM**$12.82**4.6★44 rev](https://www.amazon.com/dp/B0FPRGBRBW) [3**NYX PROFESSIONAL MAKEUP Wednesday Stained Glass Contour Palette Makeup Palette with 4 Versatile Intensely Pigmented Contour Shades**NYX PROFESSIONAL MAKEUP**$14.67**4.5★83 rev](https://www.amazon.com/dp/B0FK7KQ156) [4**Rubies Wednesday: Wednesday Addams Makeup Kit for Adults Womens One Size**Rubies**$15.38**3.5★7 rev](https://www.amazon.com/dp/B0CQMMSLS2) [5**Wednesday Make Up Bag & Mirror | Addams Cosmetic Zip Up Container with Portable Accessories | Ladies Makeup Travel Pouch**Wednesday**$16.82**4.8★40 rev](https://www.amazon.com/dp/B0DJD6Y4GP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ColourPop x The Twilight Saga Eclipse Eyeshadow Palette - Limited Edition 15-Shade Matte Metallic & Glitter Eyeshadow Palette - High-Pigment Eye Makeup with a Long-Wearing Formula (0.63 oz)**ColourPop**$25.00**82 rev5mo ago](https://www.amazon.com/dp/B0G54873GD) [**Dr. PawPaw Wednesday Ophelia Hall Lip Balm Set - Sheer Plum Sheer Pink - Natural Balm with Aloe Vera - Hydrating Gluten Free Lip Moisturizer - 2 pc**Dr. PAWPAW ORIGINAL BALM**$12.82**44 rev8mo ago](https://www.amazon.com/dp/B0FPRGBRBW) [**Dr. PawPaw Wednesday Lycanthropy - Lip Oil for Women and Men - Color-Changing and Lightweight Lip Moisturizer with Nourishing Papaya - 0.1 oz**Dr. PAWPAW ORIGINAL BALM**$9.46**18 rev8mo ago](https://www.amazon.com/dp/B0FPRHW8TR) [**Dr. PawPaw Wednesday Set - Lip Balm and Lip Oil Trio with Original Sheer Plum and Deep Blackberry Shades - Gluten Free Hydrating Care- 3 pc**Dr. PAWPAW ORIGINAL BALM**$20.66**35 rev8mo ago](https://www.amazon.com/dp/B0FPY9MSSK) [**Black Eyeshadow Palette Liquid Lipstick Eyeliner Set with Mini Brush Smokey Eye Shadow Black Lip Gloss lip liner Set Smudge Proof Long-lasting Suitable for Halloween Cosplay Goth Witch Makeup**Yeweian**$11.77**66 rev9mo ago](https://www.amazon.com/dp/B0FMS7D7M7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ColourPop x The Twilight Saga Eclipse Eyeshadow Palette - Limited Edition 15-Shade Matte Metallic & Glitter Eyeshadow Palette - High-Pigment Eye Makeup with a Long-Wearing Formula (0.63 oz)**ColourPop**$25.00**4.9★**▲ 1000%**](https://www.amazon.com/dp/B0G54873GD) [**Dr. PawPaw Wednesday Ophelia Hall Lip Balm Set - Sheer Plum Sheer Pink - Natural Balm with Aloe Vera - Hydrating Gluten Free Lip Moisturizer - 2 pc**Dr. PAWPAW ORIGINAL BALM**$12.82**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0FPRGBRBW) [**Dr. PawPaw Wednesday Set - Lip Balm and Lip Oil Trio with Original Sheer Plum and Deep Blackberry Shades - Gluten Free Hydrating Care- 3 pc**Dr. PAWPAW ORIGINAL BALM**$20.66**4.5★**▲ 878%**](https://www.amazon.com/dp/B0FPY9MSSK) [**Dr. PawPaw Wednesday Lycanthropy - Lip Oil for Women and Men - Color-Changing and Lightweight Lip Moisturizer with Nourishing Papaya - 0.1 oz**Dr. PAWPAW ORIGINAL BALM**$9.46**4.6★**▲ 753%**](https://www.amazon.com/dp/B0FPRHW8TR) [**Disney Tim Burtons The Nightmare Before Christmas 8-Piece Makeup Brushes Set for eyeshadow highlighter blush Soft Hairs Makeup Kit for Girls 8+ by Townley Girl**Townley Girl**$6.79**4.8★**▲ 606%**](https://www.amazon.com/dp/B0FKGQF6MS)
**~~View all trending →~~**
## **What buyers say about wednesday addams makeup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**29%
*“The colors are fantastic”*
**Quality-Overall**13%
*“Wonderful product, seems like what was described and reliable”*
**Gifting Purpose**9%
*“The birthday present”*
**Value For Money**6%
*“Worth the price”*
**Fun/Entertainment Experience**5%
*“Fun build”*
**Assembly/Installation**4%
*“You can enjoy building it”*
**Advertised Vs Actual Product**3%
*“As described”*
**Moist/Dry**3%
*“My lips dont get dry with it either”*
**Design-Overall**3%
*“Great build”*
**Ease Of Application**3%
*“Easy to apply”*
### **What buyers complain about **
**Color**43%
*“Color is NOT good”*
**Advertised Vs Actual Product**6%
*“This was nowhere near the color pictured”*
**Ease Of Use**5%
*“Hard to use”*
**Adhesion/Stickiness**4%
*“The lip stick was old sticky feeling”*
**Durability**4%
*“comes off easily”*
**Quality-Overall**4%
*“Kinda cheap”*
**Coverage**2%
*“She said it didnt really cover”*
**Print Quality**2%
*“The only thing I didnt like is that the petals werent printed”*
**Size-Overall**2%
*“One tiny umbrella”*
**Material Quality**2%
*“I think the plastic feels cheap tho”*
### **Top return reasons **
**Color**51%
**Advertised Vs Actual Product**12%
**Value For Money**4%
**Defective Material/Parts**4%
**Quality-Overall**3%
**Size-Overall**3%
**Product Condition**3%
**Moist/Dry**2%
**Smell**2%
**Cushion**2%
## **Common questions**
- **Is wednesday addams makeup profitable to sell on Amazon United States?**
- The niche generates $13K/yr across 22 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is -32.5%. Flapen's verdict: Skip it (36/100).
- **How competitive is the wednesday addams makeup niche?**
- 10 brands and 47 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in wednesday addams makeup?**
- Top complaints mined from reviews: Color, Advertised Vs Actual Product, Ease Of Use. The return rate is 1.0%.
- **When does demand for wednesday addams makeup peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 25.5× the quietest.
- **What does it cost to enter the wednesday addams makeup niche?**
- Listings span $1.78–$30.22; the average listing price is $13.30 (sweet spot $15–$100). The average incumbent carries 8,731 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)