---
title: "wax strips — $4.6M/yr Amazon United States Niche, Score 70/100 - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/wax-strips"
last_updated: "2026-07-20T21:14:32.037Z"
locale: en
meta:
description: "wax strips clears our launch bar: a $4.6M/yr market growing +17.1% this quarter with returns at 0.6%. Data updated Jul 2026."
"og:description": "wax strips clears our launch bar: a $4.6M/yr market growing +17.1% this quarter with returns at 0.6%. Data updated Jul 2026."
"og:title": "wax strips — $4.6M/yr Amazon United States Niche, Score 70/100 - Flapen"
---
# **wax strips**
**Launch it**
A $4.6M/yr market growing +17.1% this quarter with returns at 0.6% — clears our launch bar.
Market size 97Growth 46Conversion 95Competition 60Returns 97Price range 30Avg price 39Brand share 65Review moat 24Quality gap 95
**Market size**
**Incredible****$4.6M**
$4.6M/yr · 3.5M searches
**Returns**
**Incredible****0.6%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****12.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+17.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$10.69**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$3.60–$19.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****6,086.12**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, wax strips is a $4.6M/yr Amazon United States market (3.5M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 70/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **400K–500K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$4.3M–$5.3M**
- units × avg price
- **Launch success**
- **—**
- 2 of 4 new (360d)
- **Conversion rate**
- **12.3%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **154 days**
## **Competition**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**114**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 94%
**Open market**
**26%**
- Veet22% - Nad's15% - Nair12% - Sally Hansen8% - hoyesch8% - Flamingo8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +17.1% search growth over the last 90 days.
100K60KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/wax-strips/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$231K10%$462K15%$693K20%$924K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 25 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VEET Ready-To-Use Waxing Kit For Women | Wax Strips For Body Hair Removal Wax Kit For Ingrown Hair Treatment Personal Care Product Hair Remover | 40ct Waxing Strips 4ct Body Wipes**Veet**$9.20**3.9★11,173 rev](https://www.amazon.com/dp/B004MKFY3W) [2**Nads Facial Wax Strips - Hypoallergenic All Skin Types - Facial Hair Removal For Women - At Home Waxing Kit with 20 Face Wax Strips + 4 Calming Oil Wipes + Skin Protection Powder**Nad's**$4.44**3.8★40,093 rev](https://www.amazon.com/dp/B003JFJF4A) [3**Nair Hair Remover Wax Ready Strips Face and Bikini Hair Removal Wax Strips Orchid and Cherry Blossom Extracts Dermatologist Tested Plus 4 Post Wipes 40 Count**Nair**$7.17**3.7★17,347 rev](https://www.amazon.com/dp/B01ATPALKO) [4**Flamingo Wax Strips for Body Hair Removal Womens Body Wax Kit Pack of 2- Contains 56 Body Wax Strips and 12 Post Wax Cloths**Flamingo**$19.48**4.0★907 rev](https://www.amazon.com/dp/B0BJNL418Q) [5**600-Count Non Woven Wax Strips 2 Size Body and Facial Epilating Wax Strips Paper for Hair Removal Beauty Waxing Strips for Leg Face Chest Back and Bikini**EWVVSS**$10.01**4.6★1,329 rev](https://www.amazon.com/dp/B0CD7DLP5J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**hoyesch 60 PCS Wax Strips - 40 Facial & 20 Body Waxing Kit for Women s Hair Removal Wax Strips for Face Eyebrow Body Arms Legs Chest Back Bikini/Brazilian Waxing Strips & 4Calming Oil Wipes**hoyesch**$10.14**97 rev2w ago](https://www.amazon.com/dp/B0H6NWLXP6) [**hoyesch 40 PCS Wax Strips - 20 Facial & 20 Body Waxing Kit for Women s Hair Removal Wax Strips for Face**hoyesch**$15.97**24 rev1mo ago](https://www.amazon.com/dp/B0H4Q6X7W8) [**hoyesch 42 PCS Wax Strips -22 Facial & 20 Body Waxing Kit for Women s Hair Removal Wax Strips**hoyesch**$14.92**34 rev1mo ago](https://www.amazon.com/dp/B0H1WBQ962) [**hoyesch 40 PCS Wax Strips - 20 Facial & 20 Body Waxing Kit for Women s Hair Removal**hoyesch**$10.15**123 rev3mo ago](https://www.amazon.com/dp/B0GX55JP56) [**Wax Strips for Hair Removal Kit: 60 Pieces 40 Body & 20 Facial Waxing Strips for Face Eyebrow Arms Legs Underarm and Bikini**Sharmiz**$18.39**1,576 rev1y ago](https://www.amazon.com/dp/B0F31H87PD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**hoyesch 40 PCS Wax Strips - 20 Facial & 20 Body Waxing Kit for Women s Hair Removal**hoyesch**$10.15**3.3★**▲ 235%**](https://www.amazon.com/dp/B0GX55JP56) [**hoyesch 42 PCS Wax Strips -22 Facial & 20 Body Waxing Kit for Women s Hair Removal Wax Strips**hoyesch**$14.92**2.3★**▲ 234%**](https://www.amazon.com/dp/B0H1WBQ962) [**hoyesch 60 PCS Wax Strips - 40 Facial & 20 Body Waxing Kit for Women s Hair Removal Wax Strips for Face Eyebrow Body Arms Legs Chest Back Bikini/Brazilian Waxing Strips & 4Calming Oil Wipes**hoyesch**$10.14**4.4★**▲ 234%**](https://www.amazon.com/dp/B0H6NWLXP6) [**hoyesch 40 PCS Wax Strips - 20 Facial & 20 Body Waxing Kit for Women s Hair Removal Wax Strips for Face**hoyesch**$15.97**2.8★**▲ 232%**](https://www.amazon.com/dp/B0H4Q6X7W8) [**Veet Full Body Waxing Kit for Normal Skin**Veet**$8.18**4.2★**▲ 50%**](https://www.amazon.com/dp/B078G9TLNJ)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**19%
*“easy to purchase”*
**Quality-Overall**15%
*“Amazing quality”*
**Value For Money**9%
*“Worth the price”*
**Efficiency**7%
*“it works well”*
**Hair Removal**7%
*“Perfect Hair Remover”*
**Advertised Vs Actual Product**7%
*“Exactly as described”*
**Ease Of Cleaning**3%
*“The wipes are great”*
**Instructions/User Manual/Troubleshooting**3%
*“I followed instructions”*
**Soft Feel**2%
*“My skin is soft”*
**Allergies**2%
*“No irritation”*
### **What buyers complain about **
**Functionality-Overall**26%
*“Not effective”*
**Adhesion/Stickiness**12%
*“do not stick well”*
**Allergies**8%
*“Allergic Reaction”*
**Skin Health**5%
*“Skin damage”*
**Hair Related**4%
*“doesnt get the hair”*
**Residue**4%
*“LEAVES RESIDUE”*
**Value For Money**4%
*“Not worth it”*
**Quality-Overall**4%
*“Average quality”*
**Suitability Short Hair**3%
*“Does not remove hair”*
**Size-Overall**3%
*“Too small”*
### **Top return reasons **
**Functionality-Overall**28%
**Adhesion/Stickiness**17%
**Size-Overall**16%
**Advertised Vs Actual Product**12%
**Defective Material/Parts**5%
**Damage/Burn Hair**3%
**Quality-Overall**3%
**Material Quality**2%
**Product Condition**2%
**Value For Money**2%
## **Common questions**
- **Is wax strips profitable to sell on Amazon United States?**
- The niche generates $4.6M/yr across 25 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +17.1%. Flapen's verdict: Launch it (70/100).
- **How competitive is the wax strips niche?**
- 13 brands and 114 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in wax strips?**
- Top complaints mined from reviews: Functionality-Overall, Adhesion/Stickiness, Allergies. The return rate is 0.6%.
- **When does demand for wax strips peak?**
- Demand peaks in Jun–Jul; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the wax strips niche?**
- Listings span $3.60–$19.82; the average listing price is $10.69 (sweet spot $15–$100). The average incumbent carries 6,086 reviews — the moat a new listing must climb.
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