---
title: "Search terms — wave kit - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/wave-kit/search-terms"
last_updated: "2026-08-09T08:45:27.352Z"
locale: en
meta:
  description: "Niche score 49/100 · $139K/yr market · 173K searches/yr · $22.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · $139K/yr market · 173K searches/yr · $22.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — wave kit - Flapen"
---

# **wave kit**

**Skip it**

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 31Growth 20Conversion 44Competition 55Returns 97Price range 78Avg price 94Brand share 10Review moat 72Quality gap 58

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$22.72**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.45–$46.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****626.17**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$139K**

$139K/yr · 173K searches

**Growth**

**Bad****-9.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

## Search terms