---
title: "Trend — wave cream - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/wave-cream/trend"
last_updated: "2026-08-09T09:59:15.815Z"
locale: en
meta:
  description: "Niche score 58/100 · $406K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $406K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — wave cream - Flapen"
---

# **wave cream**

**Worth a look**

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 56Growth 30Conversion 74Competition 64Returns 97Price range 58Avg price 61Brand share 46Review moat 39Quality gap 55

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****6.9%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****$13.36**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.47–$26.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$406K**

$406K/yr · 440K searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,592.16**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+4.0%**

90-day search growth — must beat 0% to launch

## Trend