---
title: "Search terms — wave brush - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/wave-brush/search-terms"
last_updated: "2026-08-09T12:02:04.580Z"
locale: en
meta:
  description: "Niche score 63/100 · $896K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · $896K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — wave brush - Flapen"
---

# **wave brush**

**Worth a look**

Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 76Growth 22Conversion 64Competition 82Returns 94Price range 77Avg price 85Brand share 69Review moat 43Quality gap 33

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$19.01**

avg listing price — sweet spot $15–$100

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Price range**

**Great****$6.20–$46.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$896K**

$896K/yr · 834K searches

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****5.7%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,154.93**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-5.9%**

90-day search growth — must beat 0% to launch

## Search terms