---
title: "Waterproof Eyebrow Gel — $631K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/waterproof-eyebrow-gel"
last_updated: "2026-08-09T04:44:05.062Z"
locale: en
meta:
description: "Niche score 40/100 · $631K/yr market · 478K searches/yr · $9.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $631K/yr market · 478K searches/yr · $9.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Waterproof Eyebrow Gel — $631K/yr Amazon US Niche (2026) - Flapen"
---
# **waterproof eyebrow gel**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 65Growth 19Conversion 96Competition 0Returns 96Price range 0Avg price 29Brand share 0Review moat 14Quality gap 55
**Conversion**
**Incredible****13.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$631K**
$631K/yr · 478K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$9.52**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-13.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****23,727**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$8.09–$11.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, waterproof eyebrow gel is a $631K/yr Amazon United States market (478K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Jul–Aug–Oct–Dec. Verdict: Skip it — 40/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **waterproof eyebrow gel market data**
- **Units sold / yr**
- **60K–80K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$571K–$762K**
- units × avg price
- **Conversion rate**
- **13.9%**
- **Avg BSR**
- **#23**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- NYX PROFESSIONAL MAKEUP100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.0% search growth over the last 90 days.
100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Jul, Aug, Oct, Dec · busiest ÷ quietest = 6.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/waterproof-eyebrow-gel/trend)
## **Top waterproof eyebrow gel search terms**
- **nyx brow glue**328K/yr-16.0%13.9% conv. - **nyx glue**39K/yr-11.6%12.7% conv. - **nyx eyebrow glue**29K/yr-4.5%12.3% conv. - **nyx the brow glue**20K/yr+0.5%11.8% conv. - **the brow glue**16K/yr+30.6%8.9% conv. - **the brow glue nyx**20K/yr-32.6%9.4% conv. - **nyc brow glue**10K/yr-5.0%11.4% conv. - **nyx glue brow gel**8K/yr-20.1%12.1% conv. - **nyc eyebrow glue**6K/yr-26.3%12.7% conv. - **nyx brow glue clear**2K/yr+6.1%21.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/waterproof-eyebrow-gel/search-terms)
## **Top waterproof eyebrow gel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$95K30%$189K45%$284K60%$378K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NYX PROFESSIONAL MAKEUP The Brow Glue Extreme Hold Eyebrow Gel - Clear**NYX PROFESSIONAL MAKEUP**$9.19**4.4★36,161 rev](https://www.amazon.com/dp/B08M58SWB1) [2**NYX PROFESSIONAL MAKEUP The Brow Glue Crazy Lift Brow Lamination Gel with 16HR Strong Hold & Built-In Styling Comb - Clear Eyebrow Gel**NYX PROFESSIONAL MAKEUP**$11.47**4.4★3,624 rev](https://www.amazon.com/dp/B0F2TLPT18) [3**NYX PROFESSIONAL MAKEUP The Brow Glue Extreme Hold Tinted Eyebrow Gel - Dark Brown**NYX PROFESSIONAL MAKEUP**$9.44**4.4★36,161 rev](https://www.amazon.com/dp/B0BDP7PB83) [4**NYX PROFESSIONAL MAKEUP The Face Glue Gripping Primer Hydrating Makeup Primer with Up To 24HR Wear Vegan & Cruelty Free**NYX PROFESSIONAL MAKEUP**$8.09**4.5★6,528 rev](https://www.amazon.com/dp/B0DHHJDFSM) [5**NYX PROFESSIONAL MAKEUP The Brow Glue Extreme Hold Tinted Eyebrow Gel - Medium Brown**NYX PROFESSIONAL MAKEUP**$9.42**4.4★36,161 rev](https://www.amazon.com/dp/B0BDPLBKZK)
### **Newest**
by launch date
[**NYX PROFESSIONAL MAKEUP The Brow Glue Crazy Lift Brow Lamination Gel with 16HR Strong Hold & Built-In Styling Comb - Clear Eyebrow Gel**NYX PROFESSIONAL MAKEUP**$11.47**3,624 rev1y ago](https://www.amazon.com/dp/B0F2TLPT18) [**NYX PROFESSIONAL MAKEUP The Face Glue Gripping Primer Hydrating Makeup Primer with Up To 24HR Wear Vegan & Cruelty Free**NYX PROFESSIONAL MAKEUP**$8.09**6,528 rev1y ago](https://www.amazon.com/dp/B0DHHJDFSM) [**NYX PROFESSIONAL MAKEUP The Brow Glue Extreme Hold Tinted Eyebrow Gel - Dark Brown**NYX PROFESSIONAL MAKEUP**$9.44**36,161 rev3y ago](https://www.amazon.com/dp/B0BDP7PB83) [**NYX PROFESSIONAL MAKEUP The Brow Glue Extreme Hold Tinted Eyebrow Gel - Medium Brown**NYX PROFESSIONAL MAKEUP**$9.42**36,161 rev3y ago](https://www.amazon.com/dp/B0BDPLBKZK) [**NYX PROFESSIONAL MAKEUP The Brow Glue Extreme Hold Eyebrow Gel - Clear**NYX PROFESSIONAL MAKEUP**$9.19**36,161 rev5y ago](https://www.amazon.com/dp/B08M58SWB1)
### **Trending**
90-day click momentum
[**NYX PROFESSIONAL MAKEUP The Face Glue Gripping Primer Hydrating Makeup Primer with Up To 24HR Wear Vegan & Cruelty Free**NYX PROFESSIONAL MAKEUP**$8.09**4.5★**▲ 35%**](https://www.amazon.com/dp/B0DHHJDFSM) [**NYX PROFESSIONAL MAKEUP The Brow Glue Extreme Hold Eyebrow Gel - Clear**NYX PROFESSIONAL MAKEUP**$9.19**4.4★**▲ 12%**](https://www.amazon.com/dp/B08M58SWB1) [**NYX PROFESSIONAL MAKEUP The Brow Glue Extreme Hold Tinted Eyebrow Gel - Dark Brown**NYX PROFESSIONAL MAKEUP**$9.44**4.4★**— 4%**](https://www.amazon.com/dp/B0BDP7PB83) [**NYX PROFESSIONAL MAKEUP The Brow Glue Crazy Lift Brow Lamination Gel with 16HR Strong Hold & Built-In Styling Comb - Clear Eyebrow Gel**NYX PROFESSIONAL MAKEUP**$11.47**4.4★**▼ 13%**](https://www.amazon.com/dp/B0F2TLPT18) [**NYX PROFESSIONAL MAKEUP The Brow Glue Extreme Hold Tinted Eyebrow Gel - Medium Brown**NYX PROFESSIONAL MAKEUP**$9.42**4.4★**▼ 24%**](https://www.amazon.com/dp/B0BDPLBKZK)
## **What buyers say about waterproof eyebrow gel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Great quality drugstore product”*
**Adhesion/Stickiness**12%
*“It adheres well”*
**Durability**7%
*“It stays all day”*
**Value For Money**7%
*“Reasonable price”*
**Efficiency**5%
*“Works well to keep brows in place”*
**Ease Of Application**5%
*“Easy to apply”*
**Ease Of Use**5%
*“Easy to use”*
**Color**3%
*“Color is good”*
**Moist/Dry**3%
*“I love that it hydrates”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Adhesion/Stickiness**14%
*“It's not glue”*
**Moist/Dry**8%
*“Received all dried up”*
**Residue**6%
*“it has a white residue”*
**Value For Money**6%
*“Waste of money”*
**Functionality-Overall**6%
*“Nothing moves”*
**Color**5%
*“not so much that it looks dark”*
**Size-Overall**5%
*“the tube was too small”*
**Durability**4%
*“can melt off”*
**Grip**3%
*“Doesn't have that grip feels like lotion going on”*
**Quality-Overall**3%
*“Maybe it was a bad tube”*
### **Top return reasons **
**Adhesion/Stickiness**21%
**Functionality-Overall**19%
**Advertised Vs Actual Product**9%
**Color**9%
**Moist/Dry**6%
**Residue**4%
**Product Condition**4%
**Size-Overall**3%
**Defective Material/Parts**3%
**Value For Money**3%
## **Common questions**
- **Is waterproof eyebrow gel profitable to sell on Amazon United States?**
- The niche generates $631K/yr across 5 tracked products. 90-day search growth is -13.0%. Flapen's verdict: Skip it (40/100).
- **How competitive is the waterproof eyebrow gel niche?**
- 1 brands and 33 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in waterproof eyebrow gel?**
- Top complaints mined from reviews: Adhesion/Stickiness, Moist/Dry, Residue. The return rate is 0.7%.
- **When does demand for waterproof eyebrow gel peak?**
- Demand peaks in Jan–Feb–Jul–Aug–Oct–Dec; the busiest month runs 6.6× the quietest.
- **What does it cost to enter the waterproof eyebrow gel niche?**
- Listings span $8.09–$11.47; the average listing price is $9.52 (sweet spot $15–$100). The average incumbent carries 23,727 reviews — the moat a new listing must climb.
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