---
title: "Watermelon Shampoo — $62K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/watermelon-shampoo"
last_updated: "2026-08-09T07:05:37.894Z"
locale: en
meta:
description: "Niche score 44/100 · $62K/yr market · 63K searches/yr · $14.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $62K/yr market · 63K searches/yr · $14.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Watermelon Shampoo — $62K/yr Amazon US Niche (2026) - Flapen"
---
# **watermelon shampoo**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 16Growth 24Conversion 74Competition 22Returns 99Price range 61Avg price 69Brand share 5Review moat 71Quality gap 72
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****662.67**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$14.26**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.24–$28.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-1.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$62K**
$62K/yr · 63K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, watermelon shampoo is a $62K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **watermelon shampoo market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$43K–$57K**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#1,826**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **42%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**59**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- Fairy Tales55% - RAW SUGAR32% - Generic5% - Raw Sugar Kids3% - X RAY2% - Dr Teal's2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.3% search growth over the last 90 days.
30K20KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 6.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/watermelon-shampoo/trend)
## **Top watermelon shampoo search terms**
- **raw sugar kids**28K/yr+1.6%0.7% conv. - **raw sugar kids body wash**14K/yr-29.0%1.2% conv. - **fairy tales body wash**7K/yr+57.0%20.6% conv. - **fairy tales body wash for kids**3K/yr+59.1%21.3% conv. - **raw sugar body wash kids**4K/yr-18.0%1.5% conv. - **raw kids**2K/yr+6.6%0.8% conv. - **raw kids body wash**4K/yr-44.0%2.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/watermelon-shampoo/search-terms)
## **Top watermelon shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$12K30%$19K40%$25K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fairy Tales Daily Cleanse Kids Body Wash | Kids Soap With Gentle Clean Natural Ingredients | Sulfate Free Silicone Free Body Wash for Boys and Girls - 16 oz.**Fairy Tales**$9.51**4.6★1,070 rev](https://www.amazon.com/dp/B0B8TCGW3Z) [2**Fairy Tales Sun & Swim Kids Body Wash - Chlorine Removal After-Pool Body Wash for Kids Washes Off Salt Sunscreen & Pool Residue - Delicious Tropical Scent - 16oz**Fairy Tales**$9.85**4.6★539 rev](https://www.amazon.com/dp/B09VCQKVVC) [3**Kids 2-in-1 Body Wash + Bath Soak - Sensitive**RAW SUGAR**$28.99**3.5★9 rev](https://www.amazon.com/dp/B0FBH9PG1Q) [4**Raw Sugar Trial Size Kids Watermelon Lemonade Bubble Bath + Body Wash 3 Fl Oz**RAW SUGAR**$8.56**2.6★3 rev](https://www.amazon.com/dp/B0DFWRKGNY) [5**Raw Sugar Kids Strong + Shiny Conditioning Leave-In Hair Cream - Strawberry + Oat Milk Hair Treatment - 3.5 FL Oz Pack of 1**RAW SUGAR**$14.91**4.5★47 rev](https://www.amazon.com/dp/B09S6TCMH5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Raw Kids 2-in-1 Bubble Bath & Body Wash for Kids Superberry Cherry Scent Gentle Cleansing & Hydrating Formula Leaves Skin Soft & Squeaky Clean Ages 3+ 12 oz**Generic**$18.96**1 rev4mo ago](https://www.amazon.com/dp/B0GRG6KLMK) [**Kids 2-in-1 Body Wash + Bath Soak - Sensitive**RAW SUGAR**$28.99**9 rev1y ago](https://www.amazon.com/dp/B0FBH9PG1Q) [**Raw Sugar Kids Hand & Body Lotion Mango Scent Pack 12 fl oz**Raw Sugar Kids**$17.78**1 rev1y ago](https://www.amazon.com/dp/B0F2H3GST5) [**RawSugar Shampoo Conditioner for Kids - Mango Butter - 12 fl oz**RAW SUGAR**$15.06**4 rev1y ago](https://www.amazon.com/dp/B0D8N53KH5) [**Raw Sugar Trial Size Kids Watermelon Lemonade Bubble Bath + Body Wash 3 Fl Oz**RAW SUGAR**$8.56**3 rev2y ago](https://www.amazon.com/dp/B0DFWRKGNY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RAW X Boys Denim Jeans Big Boy & Little Kids Stretch Slim Fit Pants Distressed Ripped Biker Jeans for Boys Tint - 91043 8**X RAY**$6.24**4.3★**▲ 236%**](https://www.amazon.com/dp/B09R7ZGBY1) [**Raw Kids 2-in-1 Bubble Bath & Body Wash for Kids Superberry Cherry Scent Gentle Cleansing & Hydrating Formula Leaves Skin Soft & Squeaky Clean Ages 3+ 12 oz**Generic**$18.96**4.0★**▲ 235%**](https://www.amazon.com/dp/B0GRG6KLMK) [**RawSugar Shampoo Conditioner for Kids - Mango Butter - 12 fl oz**RAW SUGAR**$15.06**5.0★**▲ 235%**](https://www.amazon.com/dp/B0D8N53KH5) [**Fairy Tales Sun & Swim Kids Body Wash - Chlorine Removal After-Pool Body Wash for Kids Washes Off Salt Sunscreen & Pool Residue - Delicious Tropical Scent - 16oz**Fairy Tales**$9.85**4.6★**▲ 64%**](https://www.amazon.com/dp/B09VCQKVVC) [**Fairy Tales Daily Cleanse Kids Body Wash | Kids Soap With Gentle Clean Natural Ingredients | Sulfate Free Silicone Free Body Wash for Boys and Girls - 16 oz. (2 Pack)**Fairy Tales**$17.15**4.6★**▲ 21%**](https://www.amazon.com/dp/B0C549S3XK)
**~~View all trending →~~**
## **What buyers say about watermelon shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**57%
*“Great smell”*
**Lather**8%
*“this body wash is great it lathers really well my kids love it doesnt bother them at all”*
**Quality-Overall**4%
*“Great quality and value”*
**Advertised Vs Actual Product**3%
*“As promised”*
**Soft Feel**3%
*“Leaves skin soft”*
**Allergies**3%
*“doesnt irritate the skin”*
**Suitability Curly Hair**2%
*“This is great for little kiddos with curly hair”*
**Value For Money**2%
*“a great value”*
**Size-Overall**2%
*“perfect size bottle to fit both my hands”*
**Cleansing**1%
*“I also appreciate that its made with cleaner ingredients”*
### **What buyers complain about **
**Smell**34%
*“Delightful fruit scent that's not over the top sweet”*
**Durability**14%
*“after struggling it broke off”*
**Allergies**11%
*“She has eczema”*
**Moist/Dry**8%
*“not moisture”*
**Motor Power**3%
*“The pump broke off”*
**Functionality-Overall**3%
*“it does not serve that purpose well”*
**Value For Money**2%
*“a bit expensive”*
**Color**1%
*“The blonde color”*
**Lather**1%
*“I rinsed it out after less than a minute because it didnt lather”*
**Hair Related**1%
*“Even worse ~ my hair was like dried hay”*
### **Top return reasons **
**Leak-Proof**23%
**Smell**22%
**Motor Power**14%
**Size-Overall**12%
**Value For Money**6%
**Ingredients-Overall**5%
**Advertised Vs Actual Product**5%
**Product Condition**4%
**Functionality-Overall**2%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is watermelon shampoo profitable to sell on Amazon United States?**
- The niche generates $62K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Skip it (44/100).
- **How competitive is the watermelon shampoo niche?**
- 6 brands and 59 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in watermelon shampoo?**
- Top complaints mined from reviews: Smell, Durability, Allergies. The return rate is 0.1%.
- **When does demand for watermelon shampoo peak?**
- Demand peaks in Jul–Aug–Sep–Oct–Nov; the busiest month runs 6.9× the quietest.
- **What does it cost to enter the watermelon shampoo niche?**
- Listings span $6.24–$28.99; the average listing price is $14.26 (sweet spot $15–$100). The average incumbent carries 663 reviews — the moat a new listing must climb.
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