---
title: "Watermelon Perfume — $187K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/watermelon-perfume"
last_updated: "2026-08-09T09:03:19.517Z"
locale: en
meta:
description: "Niche score 52/100 · $187K/yr market · 177K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $187K/yr market · 177K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Watermelon Perfume — $187K/yr Amazon US Niche (2026) - Flapen"
---
# **watermelon perfume**
**Worth a look**
Shows low returns (0.0%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Market size 37Growth 65Conversion 57Competition 0Returns 100Price range 95Avg price 93Brand share 0Review moat 66Quality gap 85
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****$18.69–$26.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$22.06**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****867.75**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+43.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$187K**
$187K/yr · 177K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, watermelon perfume is a $187K/yr Amazon United States market (177K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 52/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **watermelon perfume market data**
- **Units sold / yr**
- **6K–8K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$132K–$176K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#361**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**57**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Lattafa86% - OUSHANG9% - Paris Corner6%
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — +43.7% search growth over the last 90 days.
18K13KSpike '24Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/watermelon-perfume/trend)
## **Top watermelon perfume search terms**
- **watermelon perfume**39K/yr+22.0%0.7% conv. - **ana abiyedh coral**34K/yr+68.1%4.4% conv. - **lattafa coral**18K/yr+57.6%5.0% conv. - **lattafa ana abiyedh coral**18K/yr+31.5%5.0% conv. - **lattafa coral perfume**7K/yr+45.3%4.2% conv. - **coral perfume**8K/yr+39.9%3.8% conv. - **watermelon perfumes for women**7K/yr+57.2%0.9% conv. - **watermelon jam perfume**22K/yr+31.8%2.0% conv. - **coral lattafa perfume**4K/yr+60.9%3.7% conv. - **oakcha watermelon jam perfume**9K/yr+87.9%1.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/watermelon-perfume/search-terms)
## **Top watermelon perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$37K40%$75K60%$112K80%$150K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lattafa Ana Abiyedh Coral for Unisex Eau de Parfum Spray 2.0 Ounce / 60 ml**Lattafa**$19.67**4.5★2,239 rev](https://www.amazon.com/dp/B0DSC3HDYJ) [2**OUSHANG Watermelon Jam Perfume for Women and Men Juicy Watermelon Fruity Scent Fresh Sweet Summer Fragrance Long Lasting Extrait de Parfum**OUSHANG**$26.83**3.4★158 rev](https://www.amazon.com/dp/B0G9Q29LS3) [3**Lattafa Ana Abiyedh Scarlet Fruity Floral Spicy Sweet Eau de Parfum Spray Long-Lasting Fragrance for Unisex 2.0 Ounce / 60 ml**Lattafa**$23.07**4.2★678 rev](https://www.amazon.com/dp/B0FLD824VZ) [4**Paris Corner | Batikh Watermelon Perfume EDP 1.7 Fl Oz | Unisex Fragrance for Men & Women | Fresh Pear Tangerine Strawberry & Rose with Sweet Praline & Musk | Fruity Summer Scent**Paris Corner**$18.69**4.5★396 rev](https://www.amazon.com/dp/B0CS4PNXYC)
### **Newest**
by launch date
[**OUSHANG Watermelon Jam Perfume for Women and Men Juicy Watermelon Fruity Scent Fresh Sweet Summer Fragrance Long Lasting Extrait de Parfum**OUSHANG**$26.83**158 rev7mo ago](https://www.amazon.com/dp/B0G9Q29LS3) [**Lattafa Ana Abiyedh Scarlet Fruity Floral Spicy Sweet Eau de Parfum Spray Long-Lasting Fragrance for Unisex 2.0 Ounce / 60 ml**Lattafa**$23.07**678 rev11mo ago](https://www.amazon.com/dp/B0FLD824VZ) [**Lattafa Ana Abiyedh Coral for Unisex Eau de Parfum Spray 2.0 Ounce / 60 ml**Lattafa**$19.67**2,239 rev1y ago](https://www.amazon.com/dp/B0DSC3HDYJ) [**Paris Corner | Batikh Watermelon Perfume EDP 1.7 Fl Oz | Unisex Fragrance for Men & Women | Fresh Pear Tangerine Strawberry & Rose with Sweet Praline & Musk | Fruity Summer Scent**Paris Corner**$18.69**396 rev2y ago](https://www.amazon.com/dp/B0CS4PNXYC)
### **Trending**
90-day click momentum
[**Lattafa Ana Abiyedh Scarlet Fruity Floral Spicy Sweet Eau de Parfum Spray Long-Lasting Fragrance for Unisex 2.0 Ounce / 60 ml**Lattafa**$23.07**4.2★**▲ 71%**](https://www.amazon.com/dp/B0FLD824VZ) [**OUSHANG Watermelon Jam Perfume for Women and Men Juicy Watermelon Fruity Scent Fresh Sweet Summer Fragrance Long Lasting Extrait de Parfum**OUSHANG**$26.83**3.4★**▲ 53%**](https://www.amazon.com/dp/B0G9Q29LS3) [**Lattafa Ana Abiyedh Coral for Unisex Eau de Parfum Spray 2.0 Ounce / 60 ml**Lattafa**$19.67**4.5★**— 6%**](https://www.amazon.com/dp/B0DSC3HDYJ) [**Paris Corner | Batikh Watermelon Perfume EDP 1.7 Fl Oz | Unisex Fragrance for Men & Women | Fresh Pear Tangerine Strawberry & Rose with Sweet Praline & Musk | Fruity Summer Scent**Paris Corner**$18.69**4.5★**▼ 19%**](https://www.amazon.com/dp/B0CS4PNXYC)
## **What buyers say about watermelon perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**77%
*“Long lasting smell”*
**Durability**4%
*“Pretty decently strong and long lasting”*
**Value For Money**3%
*“Good for price”*
**Suitability Hot Weather**1%
*“summer it last on me all day”*
**Soft Feel**1%
*“It's giving soft life, it's giving young rich and beautiful”*
**Taste-Overall**1%
*“Watermelon goodness”*
**Advertised Vs Actual Product**1%
*“It is exactly as people describe it”*
**Quality-Overall**1%
*“Bottle is pretty and good quality”*
**Moist/Dry**1%
*“but it dries down nice”*
**Ease Of Use**1%
*“theyre all user friendly”*
### **What buyers complain about **
**Smell**61%
*“Awful smell”*
**Durability**4%
*“doesnt last 5 minutes”*
**Leak-Proof**3%
*“the bottle is leaking”*
**Alcohol Content**2%
*“Too much alcohol”*
**Moist/Dry**1%
*“the box is wet”*
**Functionality-Overall**1%
*“Atomizer doesnt work”*
**Value For Money**1%
*“Not worth it”*
**Quality-Overall**1%
*“it just does not feel like a quality product in any way”*
**Hard Feel**1%
*“A hard like for this one”*
**Size-Overall**1%
*“The bottle is much bigger than I thought”*
### **Top return reasons **
**Smell**100%
## **Common questions**
- **Is watermelon perfume profitable to sell on Amazon United States?**
- The niche generates $187K/yr across 4 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +43.7%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the watermelon perfume niche?**
- 3 brands and 57 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in watermelon perfume?**
- Top complaints mined from reviews: Smell, Durability, Leak-Proof. The return rate is 0.0%.
- **When does demand for watermelon perfume peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the watermelon perfume niche?**
- Listings span $18.69–$26.83; the average listing price is $22.06 (sweet spot $15–$100). The average incumbent carries 868 reviews — the moat a new listing must climb.
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