---
title: "Trend — watermelon lip gloss - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/watermelon-lip-gloss/trend"
last_updated: "2026-08-06T23:19:52.275Z"
locale: en
meta:
  description: "Niche score 59/100 · $718K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $718K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — watermelon lip gloss - Flapen"
---

# **watermelon lip gloss**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 69Growth 15Conversion 51Competition 93Returns 98Price range 81Avg price 61Brand share 70Review moat 23Quality gap 21

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Competition**

**Great****22%**

top-5 click share — an open shelf

**Price range**

**Great****$3.36–$69.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****$718K**

$718K/yr · 1.3M searches

**Avg price**

**Good****$13.37**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****4.2%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****6,896**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-20.6%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend