---
title: "Watermelon Lip Gloss — $718K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/watermelon-lip-gloss"
last_updated: "2026-08-09T10:59:45.024Z"
locale: en
meta:
description: "Niche score 59/100 · $718K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $718K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Watermelon Lip Gloss — $718K/yr Amazon US Niche (2026) - Flapen"
---
# **watermelon lip gloss**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 69Growth 15Conversion 51Competition 93Returns 98Price range 81Avg price 61Brand share 70Review moat 23Quality gap 21
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Price range**
**Great****$3.36–$69.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$718K**
$718K/yr · 1.3M searches
**Avg price**
**Good****$13.37**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****6,896**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-20.6%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, watermelon lip gloss is a $718K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 59/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **watermelon lip gloss market data**
- **Units sold / yr**
- **60K–80K**
- avg 500–750/product
- **Revenue / yr**
- **$802K–$1.1M**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#251**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**32 **▲rising
**Sellers**
**211**
**Top-5 brand share**
**63%**
Top 20: 95%
**Top-5 click share**
**22%**
Top 20: 54%
**Open market**
**32%**
- eos19% - ChapStick16% - Tree Hut15% - Dmsky8% - Vaseline5% - Lip Smacker5%
## **Demand & seasonality**
Weekly Amazon search volume, last 72 weeks — -20.6% search growth over the last 90 days.
23K18KSpike '25Prime Day '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Mar, Apr, May · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/watermelon-lip-gloss/trend)
## **Top watermelon lip gloss search terms**
- **bulk chapstick**307K/yr-11.1%3.6% conv. - **chap**227K/yr-14.1%0.1% conv. - **flavored chapstick**68K/yr-6.4%3.7% conv. - **strawberry lip balm**53K/yr-11.5%2.9% conv. - **eos lip balm ball**58K/yr-33.9%6.0% conv. - **chapstick in bulk**36K/yr+5.5%2.9% conv. - **tree hut lip butter**71K/yr-59.1%6.9% conv. - **strawberry lip gloss**30K/yr-12.8%2.7% conv. - **chap stick bulk**30K/yr-4.9%4.6% conv. - **tree hut lip**40K/yr-54.5%3.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/watermelon-lip-gloss/search-terms)
## **Top watermelon lip gloss products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$14K4%$29K6%$43K8%$57K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**eos 100% Natural & Organic Lip Balm - Strawberry Sorbet All-Day Moisture Dermatologist Recommended for Sensitive Skin Care Lip Care Products 0.25 oz**eos**$3.81**4.7★18,035 rev](https://www.amazon.com/dp/B006WQF3B2) [2**Tree Hut Original Sugarlips Lip Butter Hydrating Lip Care to Lock in Moisture & Nourish Lips Soft & Smooth Finish 0.52 fl oz**Tree Hut**$6.55**4.6★2,101 rev](https://www.amazon.com/dp/B0D9KXP91J) [3**eos 100% Natural Lip Balm - Coconut Milk All-Day Moisture Dermatologist Recommended for Sensitive Skin Care Lip Care Products 0.25 oz**eos**$3.40**4.6★4,502 rev](https://www.amazon.com/dp/B00M9GLESK) [4**Tree Hut Watermelon Sugarlips Lip Butter Hydrating Lip Care to Lock in Moisture & Nourish Lips Smooth & Soft Finish 0.52 fl oz**Tree Hut**$3.95**4.6★2,101 rev](https://www.amazon.com/dp/B0DB9B5N2Y) [5**eos 100% Natural & Organic Lip Balm - Sweet Mint All-Day Moisture Dermatologist Recommended for Sensitive Skin Care Lip Care Products 0.25 oz**eos**$3.50**4.7★18,035 rev](https://www.amazon.com/dp/B00288SLXU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**40 Pack Natural Lip Balm Bulk with Vitamin E and Coconut Oil - Moisturizing Dry Cracked Lips Mini Chap Stick Gifts for Kids Women Men- 10 Flavors Valentines Gifts**Yopela**$9.75**1,303 rev1y ago](https://www.amazon.com/dp/B0FC1NX5W5) [**Yopela 42 Pack Natural Lip Balm Bulk with Vitamin E and Coconut Oil - Moisturizing Soothing and Repairing Dry and Chapped Lips Valentines Gift - 14 Flavors - Non-GMO**Yopela**$9.84**4,964 rev1y ago](https://www.amazon.com/dp/B0FC1TNTTL) [**ChapStick Moisture + SPF 15 Bulk Lip Balm Sunscreen 12-Pack 0.15 Oz Ea**ChapStick**$21.02**157 rev1y ago](https://www.amazon.com/dp/B0DTL9TZRW) [**Tree Hut Watermelon Sugarlips Lip Butter Hydrating Lip Care to Lock in Moisture & Nourish Lips Smooth & Soft Finish 0.52 fl oz**Tree Hut**$3.95**2,101 rev1y ago](https://www.amazon.com/dp/B0DB9B5N2Y) [**Tree Hut Strawberry Sugarlips Lip Butter Hydrating Lip Care for Soft Smooth & Nourished Lips 0.52 fl oz**Tree Hut**$5.73**2,101 rev1y ago](https://www.amazon.com/dp/B0DB99HD1M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**30 Pairs Lip Mask & Eye Mask Chapstick Bulk Hangover Kit Lip Balm Bulk Lip Gloss Bulk Bridesmaid Gifts Eye Patches for Puffy Eyes and Dark Circles Eye Masks for Dark Circles and Puffiness**Eakroo**$9.41**4.6★**▲ 173%**](https://www.amazon.com/dp/B0D8QFPJQT) [**Yopela 42 Pack Natural Lip Balm Bulk with Vitamin E and Coconut Oil - Moisturizing Soothing and Repairing Dry and Chapped Lips Valentines Gift - 14 Flavors - Non-GMO**Yopela**$9.84**4.6★**▲ 149%**](https://www.amazon.com/dp/B0FC1TNTTL) [**Taste Beauty Hershey 8-Pack Lip Balm Might Receive Different Flavors**Taste Beauty**$12.99**4.3★**▲ 98%**](https://www.amazon.com/dp/B0CF3VL5QL) [**DMSKY Lip Balm 120 Pack Moisturizing Lip Balm Bulk with Vitamin E and Coconut Oil Mothers Day Gifts and Teacher Appreciation Gifts Nurses Week Gift Birthday Gift Small Gifts for Women**Dmsky**$31.80**4.6★**▲ 93%**](https://www.amazon.com/dp/B0C4T1TSY5) [**ChapStick Moisture + SPF 15 Bulk Lip Balm Sunscreen 12-Pack 0.15 Oz Ea**ChapStick**$21.02**4.6★**▲ 88%**](https://www.amazon.com/dp/B0DTL9TZRW)
**~~View all trending →~~**
## **What buyers say about watermelon lip gloss**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**15%
*“lightly scented”*
**Moist/Dry**14%
*“It's hydrating,”*
**Value For Money**13%
*“Great value”*
**Quality-Overall**12%
*“Good product, just as described”*
**Soft Feel**11%
*“Goes on smooth”*
**Gifting Purpose**6%
*“Fun gift”*
**Advertised Vs Actual Product**3%
*“Exactly as advertised”*
**Color**2%
*“This pink is the perfect shade”*
**Efficiency**2%
*“WORKS WELL”*
**Durability**1%
*“muy durable”*
### **What buyers complain about **
**Smell**15%
*“Bad smell”*
**Moist/Dry**13%
*“not super hydrating”*
**Size-Overall**5%
*“Smaller than expected”*
**Quality-Overall**5%
*“Total Garbage”*
**Value For Money**4%
*“Too expensive”*
**Adhesion/Stickiness**4%
*“I didnt like the stickiness of it”*
**Durability**3%
*“Does not last”*
**Advertised Vs Actual Product**3%
*“not as advertised”*
**Thickness**3%
*“And, the balm is too thick”*
**Oily/Greasy**3%
*“Looks oily”*
### **Top return reasons **
**Advertised Vs Actual Product**16%
**Smell**13%
**Color**13%
**Size-Overall**10%
**Value For Money**8%
**Moist/Dry**7%
**Product Condition**5%
**Adhesion/Stickiness**4%
**Functionality-Overall**3%
**Texture/Consistency-Overall**3%
## **Common questions**
- **Is watermelon lip gloss profitable to sell on Amazon United States?**
- The niche generates $718K/yr across 92 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the watermelon lip gloss niche?**
- 32 brands and 211 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in watermelon lip gloss?**
- Top complaints mined from reviews: Smell, Moist/Dry, Size-Overall. The return rate is 0.4%.
- **When does demand for watermelon lip gloss peak?**
- Demand peaks in Mar–Apr–May; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the watermelon lip gloss niche?**
- Listings span $3.36–$69.40; the average listing price is $13.37 (sweet spot $15–$100). The average incumbent carries 6,896 reviews — the moat a new listing must climb.
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