---
title: "Watermelon Face Mask — $66K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/watermelon-face-mask"
last_updated: "2026-08-09T05:27:50.172Z"
locale: en
meta:
description: "Niche score 32/100 · $66K/yr market · 126K searches/yr · $8.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $66K/yr market · 126K searches/yr · $8.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Watermelon Face Mask — $66K/yr Amazon US Niche (2026) - Flapen"
---
# **watermelon face mask**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 17Growth 51Conversion 66Competition 3Returns 98Price range 0Avg price 24Brand share 0Review moat 23Quality gap 28
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+21.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$8.80**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****8,169**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$66K**
$66K/yr · 126K searches
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$4.39–$13.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, watermelon face mask is a $66K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 32/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **watermelon face mask market data**
- **Units sold / yr**
- **10K–13K**
- avg 750–1,000/product
- **Revenue / yr**
- **$88K–$110K**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#314**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **5.8%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**35**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Tree Hut68% - Burt's Bees23% - Dayofun5% - Cala4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +21.9% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/watermelon-face-mask/trend)
## **Top watermelon face mask search terms**
- **watermelon gifts**17K/yr+152.8%0.8% conv. - **burts bees face mask**30K/yr-9.3%4.3% conv. - **watermelon stuff**9K/yr+61.8%0.7% conv. - **tree hut body scrub watermelon**14K/yr-1.0%10.2% conv. - **watermelon gift**5K/yr+197.0%1.2% conv. - **watermelon body scrub**9K/yr+11.1%7.0% conv. - **watermelon scrub**7K/yr+36.1%10.7% conv. - **burts bees mask**6K/yr-21.4%4.9% conv. - **watermelon sugar scrub**5K/yr+37.5%9.0% conv. - **tree hut watermelon sugar scrub**10K/yr-26.1%14.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/watermelon-face-mask/search-terms)
## **Top watermelon face mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$13K40%$27K60%$40K80%$53K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tree Hut Watermelon Body Scrub Exfoliating & Hydrating Sugar Scrub with Shea Butter & Essential Oils Smooth Skin Body Exfoliator For All Skin Types Self Care Gifts for Women Vegan 18 Oz**Tree Hut**$8.53**4.8★9,369 rev](https://www.amazon.com/dp/B08Y5X8GJ9) [2**Burts Bees Mothers Day Gifts Face Mask Bundle Set Hydrating Watermelon Calming Rose & Refreshing Cucumber Face Sheet Masks for Single Use Skin Care 99% Natural Origin 3 Count 0.33oz Each**Burt's Bees**$8.36**4.7★18,995 rev](https://www.amazon.com/dp/B0F8WW63MK) [3**Dayofun Watermelon Gifts for Women Watermelon Socks - Funny Socks Fruit Gifts for Teen Girl Girlfriend Sisters Christmas Birthday Valentines Graduation Galentines Gift Stocking Stuffers for Girls**Dayofun**$8.90**4.7★21 rev](https://www.amazon.com/dp/B0FM2SXXRZ) [4**Tree Hut Watermelon Body Wash Hydrating & Moisturizing Shower Gel with Shea Butter & Essential Oils Soft Smooth Glowing Skin Gentle Cleanser For All Skin Types Self Care Gifts for Women 18 Fl Oz**Tree Hut**$9.07**4.6★15,370 rev](https://www.amazon.com/dp/B0C1RX3L8K) [5**CALA Hot & Cold Eye Pads (Watermelon)**Cala**$4.39**4.5★4,576 rev](https://www.amazon.com/dp/B0861RHZZ9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dayofun Watermelon Gifts for Women Watermelon Socks - Funny Socks Fruit Gifts for Teen Girl Girlfriend Sisters Christmas Birthday Valentines Graduation Galentines Gift Stocking Stuffers for Girls**Dayofun**$8.90**21 rev11mo ago](https://www.amazon.com/dp/B0FM2SXXRZ) [**Burts Bees Mothers Day Gifts Face Mask Bundle Set Hydrating Watermelon Calming Rose & Refreshing Cucumber Face Sheet Masks for Single Use Skin Care 99% Natural Origin 3 Count 0.33oz Each**Burt's Bees**$8.36**18,995 rev1y ago](https://www.amazon.com/dp/B0F8WW63MK) [**Tree Hut Watermelon Body Wash Hydrating & Moisturizing Shower Gel with Shea Butter & Essential Oils Soft Smooth Glowing Skin Gentle Cleanser For All Skin Types Self Care Gifts for Women 18 Fl Oz**Tree Hut**$9.07**15,370 rev3y ago](https://www.amazon.com/dp/B0C1RX3L8K) [**Tree Hut Watermelon Body Scrub Exfoliating & Hydrating Sugar Scrub with Shea Butter & Essential Oils Smooth Skin Body Exfoliator For All Skin Types Self Care Gifts for Women Vegan 18 Oz**Tree Hut**$8.53**9,369 rev5y ago](https://www.amazon.com/dp/B08Y5X8GJ9) [**CALA Hot & Cold Eye Pads (Watermelon)**Cala**$4.39**4,576 rev6y ago](https://www.amazon.com/dp/B0861RHZZ9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dayofun Watermelon Gifts for Women Watermelon Socks - Funny Socks Fruit Gifts for Teen Girl Girlfriend Sisters Christmas Birthday Valentines Graduation Galentines Gift Stocking Stuffers for Girls**Dayofun**$8.90**4.7★**▲ 265%**](https://www.amazon.com/dp/B0FM2SXXRZ) [**CALA Hot & Cold Eye Pads (Watermelon)**Cala**$4.39**4.5★**▲ 51%**](https://www.amazon.com/dp/B0861RHZZ9) [**Tree Hut Watermelon Body Scrub Exfoliating & Hydrating Sugar Scrub with Shea Butter & Essential Oils Smooth Skin Body Exfoliator For All Skin Types Self Care Gifts for Women Vegan 18 Oz**Tree Hut**$8.53**4.8★**— 5%**](https://www.amazon.com/dp/B08Y5X8GJ9) [**Burts Bees Mothers Day Gifts Face Mask Bundle Set Hydrating Watermelon Calming Rose & Refreshing Cucumber Face Sheet Masks for Single Use Skin Care 99% Natural Origin 3 Count 0.33oz Each**Burt's Bees**$8.36**4.7★**▼ 16%**](https://www.amazon.com/dp/B0F8WW63MK) [**Tree Hut Watermelon Body Wash Hydrating & Moisturizing Shower Gel with Shea Butter & Essential Oils Soft Smooth Glowing Skin Gentle Cleanser For All Skin Types Self Care Gifts for Women 18 Fl Oz**Tree Hut**$9.07**4.6★**▼ 31%**](https://www.amazon.com/dp/B0C1RX3L8K)
**~~View all trending →~~**
## **What buyers say about watermelon face mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**54%
*“Great scent”*
**Soft Feel**12%
*“your skin feels soft”*
**Quality-Overall**7%
*“There are no complaints”*
**Value For Money**5%
*“Value for money”*
**Suitability Dry Skin**2%
*“it exfoliates well without being too harsh”*
**Suitability Combination Skin**2%
*“The sugar crystals exfoliate my skin perfectly without being too harsh”*
**Lather**2%
*“Great scent great lather”*
**Cleansing**1%
*“still exfoliates really well”*
**Gifting Purpose**1%
*“Was a gift”*
**Efficiency**1%
*“It works in a blink of an eye”*
### **What buyers complain about **
**Smell**33%
*“Not as good smelling as expected”*
**Size-Overall**7%
*“Small eye and mouth holes”*
**Durability**6%
*“Doesn't last”*
**Moist/Dry**6%
*“it doesnt leave a heavy layer of moisturizer on your skin”*
**Allergies**6%
*“Must be allergic”*
**Quality-Overall**6%
*“Not the best”*
**Product Condition**6%
*“Items appeared used”*
**Color**5%
*“Contains red dye”*
**Eco Friendliness**3%
*“Not good for the environment or for plumbing”*
**Value For Money**3%
*“I love it i will say did the price go up or is it just me i could have remembered them being 5 bucks”*
### **Top return reasons **
**Smell**39%
**Leak-Proof**18%
**Value For Money**10%
**Advertised Vs Actual Product**6%
**Size-Overall**5%
**Product Condition**3%
**Ingredients-Overall**3%
**Functionality-Overall**3%
**Hard Feel**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is watermelon face mask profitable to sell on Amazon United States?**
- The niche generates $66K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +21.9%. Flapen's verdict: Skip it (32/100).
- **How competitive is the watermelon face mask niche?**
- 4 brands and 35 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in watermelon face mask?**
- Top complaints mined from reviews: Smell, Size-Overall, Durability. The return rate is 0.5%.
- **When does demand for watermelon face mask peak?**
- Demand peaks in Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the watermelon face mask niche?**
- Listings span $4.39–$13.53; the average listing price is $8.80 (sweet spot $15–$100). The average incumbent carries 8,169 reviews — the moat a new listing must climb.
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