---
title: "Watermelon Chapstick — $61K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/watermelon-chapstick"
last_updated: "2026-08-09T05:27:08.691Z"
locale: en
meta:
description: "Niche score 40/100 · $61K/yr market · 94K searches/yr · $8.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $61K/yr market · 94K searches/yr · $8.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Watermelon Chapstick — $61K/yr Amazon US Niche (2026) - Flapen"
---
# **watermelon chapstick**
**Skip it**
A small market ($61K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 22Conversion 79Competition 56Returns 98Price range 20Avg price 22Brand share 30Review moat 23Quality gap 22
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****7,128.5**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-5.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$8.05**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$2.77–$18.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$61K**
$61K/yr · 94K searches
According to Flapen's Amazon United States niche tracking, watermelon chapstick is a $61K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **watermelon chapstick market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$64K–$81K**
- units × avg price
- **Conversion rate**
- **8.1%**
- **Avg BSR**
- **#320**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **54%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **126 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**80**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 95%
**Open market**
**10%**
- Burt's Bees51% - eos21% - ChapStick7% - Tree Hut4% - SoftLips3% - Starface World3% - Open — no brand owns it (6 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.5% search growth over the last 90 days.
4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/watermelon-chapstick/trend)
## **Top watermelon chapstick search terms**
- **watermelon lip balm**21K/yr+14.2%3.3% conv. - **watermelon chapstick**16K/yr-1.1%5.6% conv. - **watermelon lip gloss**16K/yr-10.3%2.0% conv. - **burts bees watermelon**13K/yr-10.1%8.6% conv. - **burts bees watermelon lip balm**7K/yr-1.8%12.3% conv. - **burts bees lip balm watermelon**8K/yr-25.9%9.0% conv. - **chapstick watermelon**6K/yr-20.1%5.1% conv. - **eos watermelon lip balm**4K/yr+0.6%10.2% conv. - **watermelon burts bees lip balm**4K/yr-33.3%12.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/watermelon-chapstick/search-terms)
## **Top watermelon chapstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$6K15%$9K20%$12K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Burts Bees 100% Natural Origin Moisturizing Lip Balm Watermelon 4 Tubes**Burt's Bees**$10.71**4.7★21,195 rev](https://www.amazon.com/dp/B08LNWMKRS) [2**eos 100% Natural Lip Balm Watermelon Fros All-Day Moisture Lip Care Products 0.14 oz 2-Pack**eos**$4.26**4.8★317 rev](https://www.amazon.com/dp/B0BNP3W2ZW) [3**Burts Bees Shimmer Lip Tint Set Mothers Day Gifts Tinted Lip Balm Stick Moisturizing for All Day Hydration with Natural Origin Glowy Pigmented Finish & Buildable Color Watermelon (4-Pack)**Burt's Bees**$18.14**4.6★2,277 rev](https://www.amazon.com/dp/B002DMK0IK) [4**Burts Bees Shimmer Lip Tint Tinted Lip Balm Stick Moisturizing for All Day Hydration with Natural Glowy Pigmented Finish & Buildable Color Watermelon 1 Tube 0.09 oz.**Burt's Bees**$4.67**4.6★2,888 rev](https://www.amazon.com/dp/B0DHSXW873) [5**eos 100% Natural Lip Balm- Watermelon Fros Dermatologist Recommended for Sensitive Skin All-Day Moisture Lip Care 0.14 oz**eos**$2.77**4.8★10,689 rev](https://www.amazon.com/dp/B0B2TXG3LR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Starface Star Balm Watermelon Squeeze Hydrating Lip Balm 0.15 oz**Starface World**$6.92**389 rev1y ago](https://www.amazon.com/dp/B0FKJP2DWN) [**Vitamasques Korean Lip Oil Stain - Watermelon Plump & Hydrate Korean Lip Gloss Lip Gloss plumper Lip Oil For Women Non-Sticky Lip Glow Oil Moisturizing - 0.17 Fl Oz**Vitamasques**$7.11**118 rev1y ago](https://www.amazon.com/dp/B0FHK8VZ4F) [**ChapStick Lip Care Tropical Treats Collection (6 Sticks) Electric Tangerine Fizzy Grape & Zingy Watermelon Lip Balm 0.15 Oz Ea**ChapStick**$12.86**108 rev1y ago](https://www.amazon.com/dp/B0FBY2RZM6) [**ChapStick Lip Balm Sweet Watermelon Juicy & Fruity Moisturizer for Dry Lips 0.15 Oz**ChapStick**$5.52**25 rev1y ago](https://www.amazon.com/dp/B0DTMH22S2) [**Lip Smacker Rolly Lip Gloss Classic Roller-Ball Design for a Cooling Sensation Hydrating & Moisturizing Shine - Watermelon**Lip Smacker**$5.05**1,119 rev1y ago](https://www.amazon.com/dp/B0DQ9LYXR2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Starface Star Balm Watermelon Squeeze Hydrating Lip Balm 0.15 oz**Starface World**$6.92**4.7★**▲ 185%**](https://www.amazon.com/dp/B0FKJP2DWN) [**Burts Bees 100% Natural Origin Moisturizing Lip Balm Watermelon 4 Tubes**Burt's Bees**$10.71**4.7★**▲ 36%**](https://www.amazon.com/dp/B08LNWMKRS) [**Burts Bees Shimmer Lip Tint Tinted Lip Balm Stick Moisturizing for All Day Hydration with Natural Glowy Pigmented Finish & Buildable Color Watermelon 1 Tube 0.09 oz.**Burt's Bees**$4.67**4.6★**▲ 30%**](https://www.amazon.com/dp/B0DHSXW873) [**Burts Bees Gifts Ideas - Just Picked Lip Balm Set Pomegranate Watermelon Sweet Mandarin Coconut & Pear Natural Origin Lip Treatment 4 Tubes 0.15 oz.**Burt's Bees**$10.47**4.8★**▲ 29%**](https://www.amazon.com/dp/B0B917MNM1) [**Burts Bees Lip Shimmer Pink Collection Tinted Lip Balm Stick Moisturizing for All Day Hydration with Natural Glowy Pigmented Finish & Buildable Color 3 Shades Value Pack 0.09 oz. Three Tubes**Burt's Bees**$12.29**4.6★**▲ 22%**](https://www.amazon.com/dp/B0DKF249VM)
**~~View all trending →~~**
## **What buyers say about watermelon chapstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**17%
*“Very moisturizing”*
**Smell**16%
*“the scent is light”*
**Quality-Overall**14%
*“Exceptional assortment”*
**Soft Feel**10%
*“luxurious soft feel”*
**Color**9%
*“Colors are pretty”*
**Value For Money**5%
*“Worth the money”*
**Brightness/Shine/Glow**2%
*“Great Shine”*
**Advertised Vs Actual Product**2%
*“As shown”*
**Adhesion/Stickiness**2%
*“It glides on smoothly”*
**Thickness**2%
*“It is thick and smooth”*
### **What buyers complain about **
**Color**9%
*“Wrong shade”*
**Adhesion/Stickiness**9%
*“Makes a sticky mess”*
**Moist/Dry**8%
*“Not hydrating at all”*
**Smell**8%
*“As described, not very scented though”*
**Quality-Overall**5%
*“Not the Burt's Bees quality i am used to”*
**Ingredients-Overall**4%
*“The ingredients are toxic”*
**Brightness/Shine/Glow**4%
*“has little shine”*
**Ease Of Use**4%
*“Doesn't go on well”*
**Texture/Consistency-Overall**3%
*“the consistency is a bit weird”*
**Advertised Vs Actual Product**3%
*“Not as pictured”*
### **Top return reasons **
**Color**27%
**Advertised Vs Actual Product**14%
**Smell**9%
**Size-Overall**6%
**Product Condition**6%
**Adhesion/Stickiness**4%
**Moist/Dry**4%
**Defective Material/Parts**4%
**Functionality-Overall**4%
**Brightness/Shine/Glow**3%
## **Common questions**
- **Is watermelon chapstick profitable to sell on Amazon United States?**
- The niche generates $61K/yr across 24 tracked products. 90-day search growth is -5.5%. Flapen's verdict: Skip it (40/100).
- **How competitive is the watermelon chapstick niche?**
- 12 brands and 80 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in watermelon chapstick?**
- Top complaints mined from reviews: Color, Adhesion/Stickiness, Moist/Dry. The return rate is 0.5%.
- **When does demand for watermelon chapstick peak?**
- Demand peaks in Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the watermelon chapstick niche?**
- Listings span $2.77–$18.14; the average listing price is $8.05 (sweet spot $15–$100). The average incumbent carries 7,129 reviews — the moat a new listing must climb.
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