---
title: "Watermelon Body Wash — $57K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/watermelon-body-wash"
last_updated: "2026-08-09T07:16:25.703Z"
locale: en
meta:
description: "Niche score 41/100 · $57K/yr market · 62K searches/yr · $12.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $57K/yr market · 62K searches/yr · $12.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Watermelon Body Wash — $57K/yr Amazon US Niche (2026) - Flapen"
---
# **watermelon body wash**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 60Conversion 75Competition 20Returns 98Price range 64Avg price 58Brand share 0Review moat 24Quality gap 24
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$6.13–$31.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+36.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****$12.95**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,943**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$57K**
$57K/yr · 62K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, watermelon body wash is a $57K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **watermelon body wash market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$39K–$52K**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#215**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **59%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **115 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**63**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**0%**
- Olay43% - Dove31% - Tree Hut24% - RAW SUGAR2% - SpaScriptions1% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 20 weeks — +36.3% search growth over the last 90 days.
3K2KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/watermelon-body-wash/trend)
## **Top watermelon body wash search terms**
- **watermelon body wash**29K/yr+26.7%6.2% conv. - **dove watermelon body wash**12K/yr+72.3%4.1% conv. - **dove body wash watermelon**5K/yr+86.7%4.1% conv. - **olay watermelon body wash**6K/yr+6.5%10.4% conv. - **body wash watermelon**4K/yr+14.7%7.1% conv. - **watermelon dove body wash**3K/yr+52.4%4.4% conv. - **olay body wash watermelon**4K/yr+11.1%11.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/watermelon-body-wash/search-terms)
## **Top watermelon body wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$6K15%$8K20%$11K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tree Hut Watermelon Body Wash Hydrating & Moisturizing Shower Gel with Shea Butter & Essential Oils Soft Smooth Glowing Skin Gentle Cleanser For All Skin Types Self Care Gifts for Women 18 Fl Oz**Tree Hut**$9.07**4.6★15,370 rev](https://www.amazon.com/dp/B0C1RX3L8K) [2**Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend For All Skin Types Watermelon & Agave Scent 22 fl oz**Olay**$8.05**4.7★8,275 rev](https://www.amazon.com/dp/B0G4B2VQQL) [3**Dove Limited Edition Body Wash for women 3 count Mixed Summer Variety Pack for Hydrated & Soft Skin 20 fl oz**Dove**$23.90**4.8★227 rev](https://www.amazon.com/dp/B0GS79N7TL) [4**Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend For All Skin Types Watermelon & Agave Scent 35 fl oz**Olay**$10.84**4.8★2,906 rev](https://www.amazon.com/dp/B0G45GHPG6) [5**Dove Limited Edition Renewing MicroMoisture Body Wash | Summer Scents (Watermelon + Guava Nectar)**Dove**$31.10**4.6★16 rev](https://www.amazon.com/dp/B0F9LHM6HQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend For All Skin Types Watermelon & Agave Scent 22 fl oz**Olay**$8.05**8,275 rev4mo ago](https://www.amazon.com/dp/B0G4B2VQQL) [**Dove Limited Edition Body Wash for women 3 count Mixed Summer Variety Pack for Hydrated & Soft Skin 20 fl oz**Dove**$23.90**227 rev4mo ago](https://www.amazon.com/dp/B0GS79N7TL) [**Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend For All Skin Types Watermelon & Agave Scent 35 fl oz**Olay**$10.84**2,906 rev5mo ago](https://www.amazon.com/dp/B0G45GHPG6) [**Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend For All Skin Types Strawberry & Mint Scent 29 fl oz**Olay**$9.88**1,063 rev5mo ago](https://www.amazon.com/dp/B0G4B3XLT9) [**Dove 24hr Lotion Body Wash Replenish Dragon Fruit & Coconut Cream 30.6 oz | Moisturizing body wash with MicroMoisture for dry skin**Dove**$10.72**3,030 rev6mo ago](https://www.amazon.com/dp/B0F62VSHH2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dove Limited Edition Body Wash for women 3 count Mixed Summer Variety Pack for Hydrated & Soft Skin 20 fl oz**Dove**$23.90**4.8★**▲ 178%**](https://www.amazon.com/dp/B0GS79N7TL) [**Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend For All Skin Types Watermelon & Agave Scent 22 fl oz**Olay**$8.05**4.7★**▲ 135%**](https://www.amazon.com/dp/B0G4B2VQQL) [**Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend For All Skin Types Strawberry & Mint Scent 29 fl oz**Olay**$9.88**4.8★**▲ 68%**](https://www.amazon.com/dp/B0G4B3XLT9) [**Dove 24hr Lotion Body Wash Replenish Dragon Fruit & Coconut Cream 30.6 oz | Moisturizing body wash with MicroMoisture for dry skin**Dove**$10.72**4.7★**▲ 56%**](https://www.amazon.com/dp/B0F62VSHH2) [**Dove 24hr Lotion Body Wash Rebalance White Peach & Rice Milk 30.6 oz | Moisturizing body wash with MicroMoisture and a calming peach scent**Dove**$10.35**4.7★**▲ 39%**](https://www.amazon.com/dp/B0F4SRYXDW)
**~~View all trending →~~**
## **Common questions**
- **Is watermelon body wash profitable to sell on Amazon United States?**
- The niche generates $57K/yr across 17 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +36.3%. Flapen's verdict: Skip it (41/100).
- **How competitive is the watermelon body wash niche?**
- 5 brands and 63 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the watermelon body wash niche?**
- Listings span $6.13–$31.10; the average listing price is $12.95 (sweet spot $15–$100). The average incumbent carries 4,943 reviews — the moat a new listing must climb.
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