---
title: "Water Proof Mascara Black — $760K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/water-proof-mascara-black"
last_updated: "2026-08-09T07:12:15.111Z"
locale: en
meta:
description: "Niche score 54/100 · $760K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $760K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Water Proof Mascara Black — $760K/yr Amazon US Niche (2026) - Flapen"
---
# **water proof mascara black**
**Worth a look**
Shows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 71Growth 46Conversion 95Competition 27Returns 97Price range 61Avg price 57Brand share 0Review moat 18Quality gap 62
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$760K**
$760K/yr · 476K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$9.11–$24.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.83**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+17.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****16,305.6**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, water proof mascara black is a $760K/yr Amazon United States market (476K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **water proof mascara black market data**
- **Units sold / yr**
- **50K–60K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$642K–$770K**
- units × avg price
- **Conversion rate**
- **12.4%**
- **Avg BSR**
- **#45**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**107**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**0%**
- L'Oreal Paris90% - Clinique6% - Too Faced5% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — +17.1% search growth over the last 90 days.
20K15KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/water-proof-mascara-black/trend)
## **Top water proof mascara black search terms**
- **telescopic mascara waterproof**112K/yr-6.3%12.8% conv. - **loreal mascara waterproof**73K/yr+22.3%8.9% conv. - **loreal telescopic mascara waterproof**68K/yr+23.3%12.3% conv. - **loreal waterproof mascara**48K/yr+22.9%10.1% conv. - **loreal extentionist mascara waterproof**17K/yr+15.2%11.4% conv. - **better than sex mascara waterproof**25K/yr+43.2%8.6% conv. - **clinique waterproof mascara**13K/yr+59.9%11.0% conv. - **waterproof telescopic mascara**17K/yr+16.5%14.5% conv. - **telescopic waterproof mascara**14K/yr+36.8%12.0% conv. - **clinique mascara waterproof**12K/yr+40.0%7.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/water-proof-mascara-black/search-terms)
## **Top water proof mascara black products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$76K20%$152K30%$228K40%$304K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOreal Paris Makeup Original Telescopic Mascara Separating Mascara Volume and Length Formula Waterproof Black 0.27 Fl Oz. 1 Count**L'Oreal Paris**$11.20**4.4★9,527 rev](https://www.amazon.com/dp/B07P3MSVYM) [2**LOreal Paris Extensionist Waterproof Mascara Lengthening Volumizing and Curling Formula For a Lash Extension Eye Makeup Look Waterproof Black**L'Oreal Paris**$12.92**4.3★3,816 rev](https://www.amazon.com/dp/B0FSSQDBPJ) [3**LOreal Paris Makeup Original Telescopic Mascara Separating Mascara Volume and Length Formula Washable Blackest Black 0.27 Fl Oz. 1 Count**L'Oreal Paris**$11.37**4.6★27,087 rev](https://www.amazon.com/dp/B004BD107O) [4**LOreal Paris Original Voluminous Mascara Building Mascara Volume and Length Formula Waterproof Black Brown 0.26 Fl Oz. 1 Count**L'Oreal Paris**$9.11**4.3★26,988 rev](https://www.amazon.com/dp/B004BJ4TXU) [5**Clinique High Impact Waterproof Mascara | Volume Length Smudge-Proof + Safe For Sensitive Eyes Black 0.28 Fl Oz**Clinique**$24.17**4.4★3,764 rev](https://www.amazon.com/dp/B09KCNRMB7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOreal Paris Extensionist Waterproof Mascara Lengthening Volumizing and Curling Formula For a Lash Extension Eye Makeup Look Waterproof Black**L'Oreal Paris**$12.92**3,816 rev8mo ago](https://www.amazon.com/dp/B0FSSQDBPJ) [**LOreal Paris Extensionist Mascara Lengthening Volumizing and Curling Formula For a Lash Extension Eye Makeup Look Washable Blackest Black**L'Oreal Paris**$13.04**3,816 rev8mo ago](https://www.amazon.com/dp/B0FSSPR9C1) [**LOreal Paris Voluminous Panorama Mascara Volumizing and Lengthening Mascara Waterproof Longwear and Smudge Resistant Make Up Black 0.31 Fl Oz**L'Oreal Paris**$12.34**22,283 rev2y ago](https://www.amazon.com/dp/B0CLBFPNDN) [**LOreal Paris Telescopic Lift Mascara Lengthening and Volumizing Eye Makeup Lash Lift with Up to 36HR Wear Waterproof Black 0.33 Fl Oz**L'Oreal Paris**$11.92**12,345 rev3y ago](https://www.amazon.com/dp/B0BCQYNB8Y) [**Clinique High Impact Waterproof Mascara | Volume Length Smudge-Proof + Safe For Sensitive Eyes Black 0.28 Fl Oz**Clinique**$24.17**3,764 rev5y ago](https://www.amazon.com/dp/B09KCNRMB7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOreal Paris Makeup Voluminous Million Lashes Mascara Volumizing Collagen Infused Eye Makeup Amplifying Mascara Brush Waterproof Blackest Black 0.32 Fl Oz. 1 Count**L'Oreal Paris**$11.94**4.4★**▲ 84%**](https://www.amazon.com/dp/B004Y9M4DE) [**LOreal Paris Original Voluminous Mascara Building Mascara Volume and Length Formula Waterproof Black Brown 0.26 Fl Oz. 1 Count**L'Oreal Paris**$9.11**4.3★**▲ 70%**](https://www.amazon.com/dp/B004BJ4TXU) [**LOreal Paris Extensionist Mascara Lengthening Volumizing and Curling Formula For a Lash Extension Eye Makeup Look Washable Blackest Black**L'Oreal Paris**$13.04**4.3★**▲ 55%**](https://www.amazon.com/dp/B0FSSPR9C1) [**LOreal Paris Makeup Original Telescopic Mascara Separating Mascara Volume and Length Formula Washable Blackest Black 0.27 Fl Oz. 1 Count**L'Oreal Paris**$11.37**4.6★**▲ 54%**](https://www.amazon.com/dp/B004BD107O) [**LOreal Paris Extensionist Waterproof Mascara Lengthening Volumizing and Curling Formula For a Lash Extension Eye Makeup Look Waterproof Black**L'Oreal Paris**$12.92**4.3★**▲ 36%**](https://www.amazon.com/dp/B0FSSQDBPJ)
**~~View all trending →~~**
## **What buyers say about water proof mascara black**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eyelash Quality**51%
*“Great Mascara”*
**Quality-Overall**7%
*“this product remains very good and affordable”*
**Water Resistance**7%
*“Water proof”*
**Smudge Resistance**4%
*“No smudging”*
**Value For Money**4%
*“Worth it”*
**Ease Of Application**3%
*“Easy to apply”*
**Color**2%
*“- nice dark black color”*
**Advertised Vs Actual Product**2%
*“Exactly as described”*
**Durability**2%
*“Durable”*
**Size-Overall**2%
*“I like that small size”*
### **What buyers complain about **
**Eyelash Quality**19%
*“the lashes stick together really bad”*
**Moist/Dry**9%
*“Dried up”*
**Smudge Resistance**8%
*“It smudges”*
**Ease Of Use**7%
*“Impossible to get off”*
**Water Resistance**5%
*“Not water proof”*
**Value For Money**5%
*“it is expensive”*
**Thickness**4%
*“it did not go on smoothly it was a bit chunky”*
**Quality-Overall**4%
*“Garbage”*
**Ease Of Cleaning**3%
*“Hard to wash off”*
**Advertised Vs Actual Product**3%
*“Not as advertised”*
### **Top return reasons **
**Advertised Vs Actual Product**16%
**Moist/Dry**14%
**Functionality-Overall**11%
**Water Resistance**9%
**Eyeliner Quality**9%
**Color**7%
**Eyelash Quality**4%
**Product Condition**3%
**Defective Material/Parts**2%
**Value For Money**2%
## **Common questions**
- **Is water proof mascara black profitable to sell on Amazon United States?**
- The niche generates $760K/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +17.1%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the water proof mascara black niche?**
- 3 brands and 107 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in water proof mascara black?**
- Top complaints mined from reviews: Eyelash Quality, Moist/Dry, Smudge Resistance. The return rate is 0.6%.
- **When does demand for water proof mascara black peak?**
- Demand is steady year-round — the busiest month runs 2.0× the quietest.
- **What does it cost to enter the water proof mascara black niche?**
- Listings span $9.11–$24.17; the average listing price is $12.83 (sweet spot $15–$100). The average incumbent carries 16,306 reviews — the moat a new listing must climb.
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