[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-beauty-personal-care-w3":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":183,"baselines":220,"demand":225,"seasonality":376,"brandShare":389,"products":397,"feedback":426,"searchTerms":528,"related":529,"lastUpdated":171},"89655b2e-d906-4123-b473-9a7203b3a0d6","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":157,"avgRating":158,"avgReviewCount":159,"avgPrice":160,"priceMin":161,"priceMax":162,"productCount":163,"unitsSoldMax":164,"sponsoredPct":165,"returnRate":166,"successfulLaunches360":167,"newProducts360":167,"amazonNicheId":145,"title":168,"slug":168,"href":169,"leafCategoryName":170,"scrapedAt":171,"brandCount":142,"brandCountYearAgo":172,"sellerCount":173,"signals":174,"avgBsr":175,"pageQuality":167,"unitsSoldMin":176,"unitsSoldAvgMin":167,"unitsSoldAvgMax":177,"revenueMin":178,"revenueMax":179,"avgBrandAgeMonths":180,"avgSellerAgeDays":181,"top20ClickShare":157,"top20BrandShare":157,"primePct":157,"oosRate":182},3225,4643,-0.0478,-0.3006,0.0167,1,4.57,4607,41.59,8.55,106.49,3,500,0.3333,0.0123,0,"w3","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fw3","Face","2026-07-15T00:09:02.955982+00:00",null,27,[],7,250,100,10398,20795,48,190,0.1077,{"score":184,"verdict":185,"components":186},26,"skip",[187,191,194,198,200,202,205,210,213,216],{"key":188,"score":157,"weight":189,"raw":190},"marketSize",0.15,3224.81,{"key":192,"score":193,"weight":189,"raw":155},"growth",10,{"key":195,"score":196,"weight":197,"raw":156},"conversion",21,0.1,{"key":199,"score":167,"weight":189,"raw":157},"competition",{"key":201,"score":167,"weight":197,"raw":157},"brandShare",{"key":203,"score":204,"weight":197,"raw":158},"qualityGap",30,{"key":206,"score":207,"weight":208,"raw":209},"reviewMoat",25,0.05,4606.67,{"key":211,"score":212,"weight":197,"raw":166},"returns",90,{"key":214,"score":215,"weight":208,"raw":160},"avgPrice",95,{"key":217,"score":218,"weight":208,"raw":219},"priceRange",84,0.8678782928323464,{"avgRating":221,"medianPrice":222,"medianReturnRate":223,"nichesTracked":224},4.42,24.38,0.0215,115062,{"points":226,"droppedPartialWeek":375},[227,230,233,236,239,242,245,248,250,253,256,259,262,265,268,271,273,276,279,282,285,288,291,294,297,300,302,305,308,311,313,316,319,321,323,325,327,329,332,334,337,340,343,346,349,351,353,355,357,360,363,365,368,371,373],{"week":228,"volume":229},"2025-03-02",102,{"week":231,"volume":232},"2025-03-09",72,{"week":234,"volume":235},"2025-03-16",76,{"week":237,"volume":238},"2025-03-23",60,{"week":240,"volume":241},"2025-03-30",78,{"week":243,"volume":244},"2025-04-06",66,{"week":246,"volume":247},"2025-04-13",58,{"week":249,"volume":247},"2025-04-20",{"week":251,"volume":252},"2025-04-27",45,{"week":254,"volume":255},"2025-05-04",85,{"week":257,"volume":258},"2025-05-25",52,{"week":260,"volume":261},"2025-06-15",57,{"week":263,"volume":264},"2025-08-03",97,{"week":266,"volume":267},"2025-08-10",113,{"week":269,"volume":270},"2025-08-17",94,{"week":272,"volume":270},"2025-09-21",{"week":274,"volume":275},"2025-09-28",86,{"week":277,"volume":278},"2025-10-05",80,{"week":280,"volume":281},"2025-10-12",88,{"week":283,"volume":284},"2025-11-02",126,{"week":286,"volume":287},"2025-11-09",107,{"week":289,"volume":290},"2025-11-16",98,{"week":292,"volume":293},"2025-11-23",132,{"week":295,"volume":296},"2025-11-30",104,{"week":298,"volume":299},"2025-12-07",128,{"week":301,"volume":287},"2025-12-14",{"week":303,"volume":304},"2025-12-21",151,{"week":306,"volume":307},"2025-12-28",135,{"week":309,"volume":310},"2026-01-04",138,{"week":312,"volume":293},"2026-01-11",{"week":314,"volume":315},"2026-01-18",185,{"week":317,"volume":318},"2026-01-25",180,{"week":320,"volume":318},"2026-02-01",{"week":322,"volume":290},"2026-02-08",{"week":324,"volume":261},"2026-02-15",{"week":326,"volume":173},"2026-02-22",{"week":328,"volume":173},"2026-03-01",{"week":330,"volume":331},"2026-03-08",56,{"week":333,"volume":235},"2026-03-15",{"week":335,"volume":336},"2026-03-22",79,{"week":338,"volume":339},"2026-03-29",75,{"week":341,"volume":342},"2026-04-05",83,{"week":344,"volume":345},"2026-04-19",50,{"week":347,"volume":348},"2026-04-26",93,{"week":350,"volume":264},"2026-05-03",{"week":352,"volume":215},"2026-05-10",{"week":354,"volume":339},"2026-05-17",{"week":356,"volume":232},"2026-05-24",{"week":358,"volume":359},"2026-05-31",44,{"week":361,"volume":362},"2026-06-07",43,{"week":364,"volume":345},"2026-06-14",{"week":366,"volume":367},"2026-06-21",31,{"week":369,"volume":370},"2026-06-28",51,{"week":372,"volume":359},"2026-07-05",{"week":374,"volume":238},"2026-07-12",false,[377,378,379,380,381,382,383,384,385,386,387,388],1.8393195702548977,1.0485569833579103,0.8121971771645249,0.7497968641848987,0.8606939721327757,0.5376026964398567,0.6024857804929429,1.1740748542939399,1.0427638508531705,0.9732462607962924,1.3138824520749948,1.509111017484727,{"top":390,"otherBrandCount":167,"otherClickShare":167},[391,394],{"brand":392,"clickShare":393},"L'Oreal Paris",0.6875,{"brand":395,"clickShare":396},"FUJI",0.3125,[398,409,418],{"asin":399,"title":400,"brand":392,"imageUrl":401,"price":402,"rating":403,"reviews":404,"clickShare90":405,"clickShare360":406,"launchDate":407,"amazonUrl":408},"B0BCH5PTQ3","LOreal Paris True Match Super-Blendable Foundation Medium Coverage Liquid Foundation Makeup W3 Light Medium 1 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31JCpTgP-rL.jpg",9.73,4.5,9727,0.375,0.3763,"2022-12-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BCH5PTQ3",{"asin":410,"title":411,"brand":392,"imageUrl":412,"price":161,"rating":413,"reviews":414,"clickShare90":396,"clickShare360":415,"launchDate":416,"amazonUrl":417},"B000UGZD9M","LOreal Paris True Match Super Blendable Oil Free Powder Foundation W3 Light Medium 0.33 oz Packaging May Vary","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41yu3CiR3CL.jpg",4.6,2109,0.4516,"2004-05-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB000UGZD9M",{"asin":419,"title":420,"brand":395,"imageUrl":421,"price":162,"rating":413,"reviews":422,"clickShare90":396,"clickShare360":423,"launchDate":424,"amazonUrl":425},"B00GIHWBQA","FUJI All-Around Brazilian Style Jiu Jitsu Uniform Pink Size W3","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Wk3gWVI8L.jpg",1984,0.172,"2012-05-06","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00GIHWBQA",{"love":427,"hate":485,"returnReasons":503},[428,435,442,447,454,461,467,472,476,481],{"topic":429,"percentOfMentions":430,"verbatims":431},"Soft Feel",0.25,[432,433,434],"leave my face soft","Very smooth","Smooth",{"topic":436,"percentOfMentions":437,"verbatims":438},"Value For Money",0.17859999999999998,[439,440,441],"Not expensive","worth more than the price","Luxurious for the price",{"topic":443,"percentOfMentions":444,"verbatims":445},"Quality-Overall",0.1429,[446],"Great product",{"topic":448,"percentOfMentions":449,"verbatims":450},"Color",0.11900000000000001,[451,452,453],"My color was discontinued in store was glad to find it here","It was easy to find the right shade based on what brand of liquid foundation I use","The shade match is also spot on",{"topic":455,"percentOfMentions":456,"verbatims":457},"Coverage",0.0833,[458,459,460],"Great Coverage","The coverage is perfect for everyday","Offers good coverage for every day wear",{"topic":462,"percentOfMentions":463,"verbatims":464},"Suitability Dry Skin",0.059500000000000004,[465,466],"is not drying to the skin","Dries quickly, so your able to apply the rest of your makeup",{"topic":468,"percentOfMentions":469,"verbatims":470},"Brightness\u002FShine\u002FGlow",0.035699999999999996,[471],"doesn't leave your skin shiny like others do",{"topic":473,"percentOfMentions":469,"verbatims":474},"Wrinkle",[475],"Easily blends, does not accentuate wrinkles, does not collect in creases, lasts easily 10 hours or more, is not drying to the skin",{"topic":477,"percentOfMentions":478,"verbatims":479},"Smell",0.023799999999999998,[480],"No harsh smell",{"topic":482,"percentOfMentions":478,"verbatims":483},"Weight Light",[484],"I love how lightweight it feels",[486,491,496,499],{"topic":455,"percentOfMentions":487,"verbatims":488},0.4,[489,490],"No Coverage","Yeah, I can get almost no coverage with this",{"topic":492,"percentOfMentions":493,"verbatims":494},"Allergies",0.2,[495],"made my skin a bit itchy",{"topic":462,"percentOfMentions":493,"verbatims":497},[498],"Dry skin looks dry",{"topic":436,"percentOfMentions":500,"verbatims":501},0.0667,[502],"though a little more expensive",[504,506,509,511,514,517,519,521,523,526],{"reason":448,"pct":505},0.5052,{"reason":507,"pct":508},"Advertised Vs Actual Product",0.1257,{"reason":455,"pct":510},0.064,{"reason":512,"pct":513},"Leak-Proof",0.0387,{"reason":515,"pct":516},"Product Condition",0.0313,{"reason":482,"pct":518},0.0253,{"reason":520,"pct":478},"Functionality-Overall",{"reason":522,"pct":478},"Defective Material\u002FParts",{"reason":524,"pct":525},"Moist\u002FDry",0.019299999999999998,{"reason":436,"pct":527},0.0179,[],[530,536,541,547,552,557],{"title":531,"href":532,"score":339,"verdict":533,"marketSize":534,"growth90":535},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion","watch",654049.07,0.9588,{"title":537,"href":538,"score":339,"verdict":533,"marketSize":539,"growth90":540},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":542,"href":543,"score":339,"verdict":544,"marketSize":545,"growth90":546},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":548,"href":549,"score":339,"verdict":533,"marketSize":550,"growth90":551},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":553,"href":554,"score":339,"verdict":544,"marketSize":555,"growth90":556},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":558,"href":559,"score":235,"verdict":533,"marketSize":560,"growth90":561},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",343682.32,1.1616]