---
title: "Trend — volumizing dry shampoo - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/volumizing-dry-shampoo/trend"
last_updated: "2026-08-09T09:10:17.295Z"
locale: en
meta:
  description: "Niche score 51/100 · $341K/yr market · 246K searches/yr. A concentrated shelf (top 5 take 74% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $341K/yr market · 246K searches/yr. A concentrated shelf (top 5 take 74% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — volumizing dry shampoo - Flapen"
---

# **volumizing dry shampoo**

**Worth a look**

Shows low returns (0.1%), but a concentrated shelf (top 5 take 74% of clicks) keeps it on the watch list.

Market size 53Growth 25Conversion 88Competition 21Returns 100Price range 62Avg price 64Brand share 23Review moat 25Quality gap 73

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****$13.63**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.72–$28.58**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$341K**

$341K/yr · 246K searches

**Growth**

**Okay****+0.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,531.21**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****74%**

top-5 click share — a locked-up shelf

## Trend