---
title: "Volo Hair Towel — $152K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/volo-hair-towel"
last_updated: "2026-08-09T08:17:57.555Z"
locale: en
meta:
description: "Niche score 42/100 · $152K/yr market · 162K searches/yr · $38.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $152K/yr market · 162K searches/yr · $38.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Volo Hair Towel — $152K/yr Amazon US Niche (2026) - Flapen"
---
# **volo hair towel**
**Skip it**
Soft demand (-30.5% this quarter) — this niche doesn't clear our bar today.
Market size 32Growth 10Conversion 31Competition 51Returns 81Price range 79Avg price 95Brand share 27Review moat 52Quality gap 25
**Avg price**
**Incredible****$38.34**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$12.04–$117.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,400.33**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$152K**
$152K/yr · 162K searches
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-30.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, volo hair towel is a $152K/yr Amazon United States market (162K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Apr–May–Dec. Verdict: Skip it — 42/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **volo hair towel market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$192K–$230K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#388**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **74%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**50**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 95%
**Open market**
**4%**
- VOLO45% - BYCOO13% - ROLSHOL13% - CROWN AFFAIR11% - Kitsch8% - YFONG7% - Open — no brand owns it (4 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 95 weeks — -30.5% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Apr, May, Dec · busiest ÷ quietest = 7.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/volo-hair-towel/trend)
## **Top volo hair towel search terms**
- **crown affair hair towel**83K/yr-36.4%2.1% conv. - **volo hair towel**28K/yr-16.1%4.5% conv. - **crown affair towel**16K/yr+1.0%1.8% conv. - **volo hero hair towel**9K/yr-15.5%4.7% conv. - **volo**7K/yr+3.7%0.9% conv. - **hero hair towel**8K/yr-25.7%3.6% conv. - **kassatex hair towel**5K/yr-78.7%0.9% conv. - **volo towel**3K/yr+7.8%2.8% conv. - **crown affair the towel**3K/yr-33.5%0.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/volo-hair-towel/search-terms)
## **Top volo hair towel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$12K12%$18K16%$24K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BYCOO Large Microfiber Hair Towel Wrap for Women Anti Frizz Drying Towel Fast Dry Turban Wet Hair Long Thick Curly Super Absorbent Soft Towels - White**BYCOO**$19.36**4.6★1,087 rev](https://www.amazon.com/dp/B0C1NFCMZP) [2**VOLO Hero Hair Towel Ultra Soft Nanoweave Microfiber Super Absorbent Quick Dry Reduces Dry Time 50% Anti-Frizz & Breakage Secure Snug Strap Large Wrap for All Hair Types - Salt White**VOLO**$44.58**4.7★1,382 rev](https://www.amazon.com/dp/B0B6H3B69Y) [3**VOLO Hero Hair Towel Ultra Soft Nanoweave Microfiber Super Absorbent Quick Dry Reduces Dry Time 50% Anti-Frizz & Breakage Secure Snug Strap Large Wrap for All Hair Types - Luna Gray**VOLO**$42.87**4.7★1,382 rev](https://www.amazon.com/dp/B0BXFM3C2W) [4**ROLSHOL 2 Packs Large Microfiber Hair Towels for Women Super Absorbent & Quick Dry Hair Towel Wrap for Curly Hair Long & Short Hair- Anti-Frizz Hair Turbans for Wet Hair - 27.5*39.4**ROLSHOL**$14.95**4.7★1,882 rev](https://www.amazon.com/dp/B0B1ZYQ7RM) [5**Crown Affair The Air Dry Ritual 3-Piece Hair Care Set with Leave-In Conditioner (1.7 fl. oz) Texturizing Air Dry Mousse (5.1 fl. oz) and Microfiber Hair Towel**CROWN AFFAIR**$101.24**4.5★8 rev](https://www.amazon.com/dp/B0FTGBZ5JD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VOLO Hero Hair Towel Tube - Absorbent Quick Dry Nanoweave - Pebble**VOLO**$47.88**1,382 rev8mo ago](https://www.amazon.com/dp/B0FY7SHBLB) [**VOLO Hero Hair Towel Tube - Super Absorbent Quick Dry Large Wrap - Latte**VOLO**$47.80**1,382 rev8mo ago](https://www.amazon.com/dp/B0FY7QPHMJ) [**Crown Affair The Air Dry Ritual 3-Piece Hair Care Set with Leave-In Conditioner (1.7 fl. oz) Texturizing Air Dry Mousse (5.1 fl. oz) and Microfiber Hair Towel**CROWN AFFAIR**$101.24**8 rev9mo ago](https://www.amazon.com/dp/B0FTGBZ5JD) [**ROLSHOL 2 Pack Microfiber Hair Towel Wrap for Women 32 x 11 Waffle Weave Hair Plopping Towel for Curly Long & Thick Hair Anti-Frizz Hair Turbans for Wet Hair (Pink Grey)**ROLSHOL**$14.58**160 rev1y ago](https://www.amazon.com/dp/B0FBLY3B21) [**VOLO Hero Hair Towel Ultra Soft Nanoweave Microfiber Super Absorbent Quick Dry Reduces Dry Time 50% Anti-Frizz & Breakage Secure Snug Strap Large Wrap for All Hair Types - Cielo Blue**VOLO**$44.70**1,382 rev1y ago](https://www.amazon.com/dp/B0DXCL3KJ4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VOLO Hero Hair Towel Tube - Super Absorbent Quick Dry Large Wrap - Latte**VOLO**$47.80**4.7★**▲ 469%**](https://www.amazon.com/dp/B0FY7QPHMJ) [**VOLO Hero Hair Towel Tube - Absorbent Quick Dry Nanoweave - Pebble**VOLO**$47.88**4.7★**▲ 468%**](https://www.amazon.com/dp/B0FY7SHBLB) [**VOLO Hero Hair Towel Ultra Soft Nanoweave Microfiber Super Absorbent Quick Dry Reduces Dry Time 50% Anti-Frizz & Breakage Secure Snug Strap Large Wrap for All Hair Types - Cielo Blue**VOLO**$44.70**4.7★**▲ 419%**](https://www.amazon.com/dp/B0DXCL3KJ4) [**VOLO Back Bar Hair Towel 6 Pack Quick Dry Salon Towels for Hair Care Hair Stylists Spa Home Ultra Soft & Super Absorbent Nanoweave Hair Towel Wrap for Women Small 28 x 16 (Cloud Pink)**VOLO**$45.85**5.0★**▲ 323%**](https://www.amazon.com/dp/B0D71XYLDB) [**VOLO Unisex-Adult Robe Vrw - Plush Lightweight Bathrobe with Belt & Pockets**VOLO**$117.98**2.8★**▲ 203%**](https://www.amazon.com/dp/B0CSTF658B)
**~~View all trending →~~**
## **What buyers say about volo hair towel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**12%
*“Fabric is soft”*
**Moist/Dry**11%
*“Dries well,”*
**Absorbency**10%
*“Great absorbency”*
**Quality-Overall**9%
*“Well made exactly as described”*
**Size-Overall**8%
*“Fits well”*
**Ease Of Use**7%
*“Easy and convenient”*
**Comfort-Overall**4%
*“it feels comfortable while wearing it”*
**Hair Styling**4%
*“And this allows me to get some of the dampness out of my hair before I start to style it when I want to straighten it”*
**Value For Money**3%
*“Worth the purchase”*
**Thickness**2%
*“It works so much better than the thicker microfiber ones”*
### **What buyers complain about **
**Size-Overall**11%
*“Large”*
**Suitability Long Hair**8%
*“Not great for longer hair”*
**Absorbency**8%
*“Not absorbent”*
**Thickness**8%
*“Towel is very thick”*
**Value For Money**7%
*“overpriced”*
**Material Quality**4%
*“My only concern was quality of the material varying”*
**Moist/Dry**4%
*“Doesn't dry your hair,real thin”*
**Color**3%
*“I wish it came in more colors/patterns”*
**Stretchability/Expandability/Elasticity**3%
*“No elastic band”*
**Smell**2%
*“probably traps water inside as it doesnt smell fresh after washing the towel itself”*
### **Top return reasons **
**Size-Overall**22%
**Material Quality**16%
**Advertised Vs Actual Product**9%
**Value For Money**7%
**Color**5%
**Suitability Long Hair**5%
**Absorbency**4%
**Shape/Style**3%
**Quality-Overall**3%
**Functionality-Overall**2%
## **Common questions**
- **Is volo hair towel profitable to sell on Amazon United States?**
- The niche generates $152K/yr across 27 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -30.5%. Flapen's verdict: Skip it (42/100).
- **How competitive is the volo hair towel niche?**
- 10 brands and 50 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in volo hair towel?**
- Top complaints mined from reviews: Size-Overall, Suitability Long Hair, Absorbency. The return rate is 1.7%.
- **When does demand for volo hair towel peak?**
- Demand peaks in Jan–Apr–May–Dec; the busiest month runs 7.4× the quietest.
- **What does it cost to enter the volo hair towel niche?**
- Listings span $12.04–$117.98; the average listing price is $38.34 (sweet spot $15–$100). The average incumbent carries 1,400 reviews — the moat a new listing must climb.
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