---
title: "Vitamin K Eye Cream — $102K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/vitamin-k-eye-cream"
last_updated: "2026-08-09T21:48:20.062Z"
locale: en
meta:
description: "Niche score 42/100 · $102K/yr market · 66K searches/yr · $38.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $102K/yr market · 66K searches/yr · $38.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vitamin K Eye Cream — $102K/yr Amazon US Niche (2026) - Flapen"
---
# **vitamin k eye cream**
**Skip it**
A concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.
Market size 25Growth 20Conversion 51Competition 14Returns 94Price range 91Avg price 95Brand share 23Review moat 24Quality gap 58
**Avg price**
**Incredible****$38.39**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$10.11–$100.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$102K**
$102K/yr · 66K searches
**Review moat**
**Bad****6,258**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-10.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, vitamin k eye cream is a $102K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 42/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vitamin k eye cream market data**
- **Units sold / yr**
- **3K–3K**
- avg 250–500/product
- **Revenue / yr**
- **$96K–$115K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#325**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**6%**
- ISDIN66% - VitaMedica8% - Coera7% - Beauty of Joseon6% - Eucerin4% - DS Dermasensa3% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -10.0% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/vitamin-k-eye-cream/trend)
## **Top vitamin k eye cream search terms**
- **isdin k-ox eyes**24K/yr+2.4%4.8% conv. - **vitamin k eye cream**14K/yr-7.1%2.7% conv. - **isdin eye cream**15K/yr-29.5%5.3% conv. - **vitamin k eye cream for dark circles**5K/yr-31.4%3.8% conv. - **isdin contorno de ojos**4K/yr-3.4%0.5% conv. - **vitamin k cream for dark circles**3K/yr-5.7%3.1% conv. - **isdin k-ox eyes cream**1K/yr+10.4%3.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/vitamin-k-eye-cream/search-terms)
## **Top vitamin k eye cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$15K30%$31K45%$46K60%$61K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ISDIN Isdinceutics K-Ox Eyes - Rich Vitamin K Oxide Eye Cream for Dark Circles and Under-Eye Rejuvenation 0.5 OZ**ISDIN**$95.78**4.4★2,049 rev](https://www.amazon.com/dp/B01BMLQ4JQ) [2**VitaMedica Arnica + Vitamin K Oxide Cream for Thin & Delicate Skin 3% Arnica Montana Face & Under-Eye Fragrance-Free 0.5 oz**VitaMedica**$28.91**4.4★1,793 rev](https://www.amazon.com/dp/B004EBS25Q) [3**Coera Vitamin K Cream 4 oz | Premium Formula for Bruises Spider Veins Dark Circles Broken Capillaries Eyes and Face | Paraben and SLS Free**Coera**$10.11**4.3★3,286 rev](https://www.amazon.com/dp/B07BCCT8DK) [4**ISDIN Isdinceutics Vital Eyes - Night Eye Cream for Wrinkles Formulated with Melatonin Cooling Applicator Included**ISDIN**$100.07**4.4★563 rev](https://www.amazon.com/dp/B08KTXVR22) [5**Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles Korean Skin Care 30ml 1.01 fl.oz**Beauty of Joseon**$14.73**4.4★19,602 rev](https://www.amazon.com/dp/B0B45LL4DD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Eucerin Radiant Tone Eye Cream Dark Circle Corrector Eye Brightening Cream with Thiamidol and Hyaluronic Acid Helps Reduce the Look of Eye Puffiness 0.5 Oz Tube**Eucerin**$30.20**928 rev1y ago](https://www.amazon.com/dp/B0DJV1SCHP) [**ISDIN Isdinceutics Hyaluronic Eyes (0.17 Oz) | Cooling Eye Contour Gel with Hyaluronic Acid | Gel-sorbet Texture for a Refreshing Cooling Effect | Anti-fatigue Action**ISDIN**$55.24**214 rev1y ago](https://www.amazon.com/dp/B0D47MSD8X) [**Minimalist Caffeine Eye Cream for Dark Circles Puffiness Bags Under Eyes Wrinkles & Fine Lines | With Vitamin K Oxide & Retinal | For Women & Men | 0.49 oz / 14 gm**Minimalist**$11.99**182 rev2y ago](https://www.amazon.com/dp/B0CHYR58VF) [**DS Dermasensa K Super Eye Serum Anti-Dark Circle Brightening Vitamin K Formula (5 mL - Intro Kit (10 Tubes))**DS Dermasensa**$15.64**29 rev2y ago](https://www.amazon.com/dp/B0FVJQSZB8) [**Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles Korean Skin Care 30ml 1.01 fl.oz**Beauty of Joseon**$14.73**19,602 rev4y ago](https://www.amazon.com/dp/B0B45LL4DD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DS Dermasensa K Super Eye Serum Anti-Dark Circle Brightening Vitamin K Formula (5 mL - Intro Kit (10 Tubes))**DS Dermasensa**$15.64**4.6★**▲ 266%**](https://www.amazon.com/dp/B0FVJQSZB8) [**Eucerin Radiant Tone Eye Cream Dark Circle Corrector Eye Brightening Cream with Thiamidol and Hyaluronic Acid Helps Reduce the Look of Eye Puffiness 0.5 Oz Tube**Eucerin**$30.20**4.4★**▲ 34%**](https://www.amazon.com/dp/B0DJV1SCHP) [**VitaMedica Arnica + Vitamin K Oxide Cream for Thin & Delicate Skin 3% Arnica Montana Face & Under-Eye Fragrance-Free 0.5 oz**VitaMedica**$28.91**4.4★**▲ 20%**](https://www.amazon.com/dp/B004EBS25Q) [**ISDIN Isdinceutics K-Ox Eyes - Rich Vitamin K Oxide Eye Cream for Dark Circles and Under-Eye Rejuvenation 0.5 OZ**ISDIN**$95.78**4.4★**— 6%**](https://www.amazon.com/dp/B01BMLQ4JQ) [**Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles Korean Skin Care 30ml 1.01 fl.oz**Beauty of Joseon**$14.73**4.4★**— 9%**](https://www.amazon.com/dp/B0B45LL4DD)
**~~View all trending →~~**
## **What buyers say about vitamin k eye cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**11%
*“Good results”*
**Moist/Dry**10%
*“it is moisturizing”*
**Efficiency**9%
*“Very effective”*
**Value For Money**6%
*“worth the money”*
**Soft Feel**6%
*“Smooth and Creamy”*
**Absorbency**4%
*“Absorbs well”*
**Allergies**4%
*“No irritation”*
**Weight Light**4%
*“The serum feels really lightweight”*
**Suitability Combination Skin**4%
*“Good for the skin”*
**Symptom Reduction**4%
*“Works very well for dark spots under your eyes been using it for approximately a month or so great product”*
### **What buyers complain about **
**Allergies**16%
*“Skin Irritation”*
**Functionality-Overall**15%
*“Not working for me as I expected”*
**Symptom Reduction**9%
*“does not help with fine lines”*
**Value For Money**7%
*“Too expensive”*
**Product Condition**5%
*“Used product”*
**Moist/Dry**3%
*“Dried out my skin”*
**Skin Health**3%
*“Burned my skin”*
**Wrinkles**3%
*“actually made wrinkles worse”*
**Sensitivity-Overall**2%
*“Not for sensitive skin”*
**Smell**2%
*“Obnoxious smell”*
### **Top return reasons **
**Functionality-Overall**19%
**Product Condition**11%
**Advertised Vs Actual Product**9%
**Motor Power**8%
**Value For Money**8%
**Moist/Dry**5%
**Size-Overall**5%
**Leak-Proof**4%
**Skin Health**3%
**Smell**3%
## **Common questions**
- **Is vitamin k eye cream profitable to sell on Amazon United States?**
- The niche generates $102K/yr across 10 tracked products. 90-day search growth is -10.0%. Flapen's verdict: Skip it (42/100).
- **How competitive is the vitamin k eye cream niche?**
- 8 brands and 35 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in vitamin k eye cream?**
- Top complaints mined from reviews: Allergies, Functionality-Overall, Symptom Reduction. The return rate is 1.0%.
- **When does demand for vitamin k eye cream peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the vitamin k eye cream niche?**
- Listings span $10.11–$100.07; the average listing price is $38.39 (sweet spot $15–$100). The average incumbent carries 6,258 reviews — the moat a new listing must climb.
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