---
title: "Vitamin E Ointment — $54K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/vitamin-e-ointment"
last_updated: "2026-08-09T07:02:18.474Z"
locale: en
meta:
description: "Niche score 39/100 · $54K/yr market · 34K searches/yr · $14.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $54K/yr market · 34K searches/yr · $14.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vitamin E Ointment — $54K/yr Amazon US Niche (2026) - Flapen"
---
# **vitamin e ointment**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 17Conversion 93Competition 15Returns 98Price range 64Avg price 67Brand share 12Review moat 48Quality gap 28
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.08**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.10–$32.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,725.64**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-16.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$54K**
$54K/yr · 34K searches
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vitamin e ointment is a $54K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 39/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vitamin e ointment market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$56K–$70K**
- units × avg price
- **Conversion rate**
- **11.5%**
- **Avg BSR**
- **#1,471**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **96 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**2%**
- Basic Organics60% - Palmer's14% - WINDMILL MARKETING ***12% - MyNewGel6% - NOW Foods2% - Fruit of the Earth2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.4% search growth over the last 90 days.
3K2KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/vitamin-e-ointment/trend)
## **Top vitamin e ointment search terms**
- **vitamin e ointment**23K/yr-12.2%9.2% conv. - **vitamin e ointment for scars**5K/yr-19.3%9.4% conv. - **e ointment**3K/yr-13.0%15.2% conv. - **vitamin e ointment for skin**3K/yr-42.1%9.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/vitamin-e-ointment/search-terms)
## **Top vitamin e ointment products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$11K30%$16K40%$22K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vitamin E Moisturizing Cream for Scars Fine Lines & Wrinkles**Basic Organics**$10.86**4.7★2,152 rev](https://www.amazon.com/dp/B000GG0NHS) [2**Basic Brands - Vitamin E Ointment - 2oz - Moisture Enhancing - Can Help Reduce Appearance of Scars Stretch Marks Fine Lines & Wrinkles - 2-Pack**Basic Organics**$17.98**4.7★2,152 rev](https://www.amazon.com/dp/B00E4MMJKE) [3**WINDMILL MARKETING Vitamin E Ointment 2 Ounce**WINDMILL MARKETING *****$8.54**4.5★441 rev](https://www.amazon.com/dp/B001BKTJ1E) [4**Palmers Natural Vitamin E Concentrated Cream 2.1 Ounce**Palmer's**$7.50**4.6★2,230 rev](https://www.amazon.com/dp/B07QTY2JQB) [5**Advanced High-Potency Silicone Scar Gel with Vitamin E for Old New Scars Surgery Keloids Burns and Facial Blemish Scars NewGel Plus by MyNewGel (15 Grams) - 0.50 oz**MyNewGel**$32.35**4.4★2,880 rev](https://www.amazon.com/dp/B0076BFHZO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Palmers Cocoa Butter Formula Healing Ointment with Vitamin E 3.75 Oz Intensive Therapy for Severely Dry Eczema Prone Skin Provides 48-Hour Moisture Non-Comedogenic Dermatologist Approved**Palmer's**$5.10**414 rev1y ago](https://www.amazon.com/dp/B0FB9HVVL2) [**Basic Brands - Vitamin E Ointment with Lavender - 2oz - Moisture Enhancing - 2-Pack**Basic Brands**$17.76**197 rev4y ago](https://www.amazon.com/dp/B08M93QR1W) [**Basic Brands Vitamin E Ointment Lavender 2 oz**Basic Organics**$10.08**217 rev5y ago](https://www.amazon.com/dp/B08JD36C53) [**Palmers Natural Vitamin E Concentrated Cream 2.1 Ounce**Palmer's**$7.50**2,230 rev7y ago](https://www.amazon.com/dp/B07QTY2JQB) [**Basic Brands - Vitamin E Ointment - 2oz - Moisture Enhancing - Can Help Reduce Appearance of Scars Stretch Marks Fine Lines & Wrinkles - 2-Pack**Basic Organics**$17.98**2,152 rev10y ago](https://www.amazon.com/dp/B00E4MMJKE)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Advanced High-Potency Silicone Scar Gel with Vitamin E for Old New Scars Surgery Keloids Burns and Facial Blemish Scars NewGel Plus by MyNewGel (15 Grams) - 0.50 oz**MyNewGel**$32.35**4.4★**▲ 73%**](https://www.amazon.com/dp/B0076BFHZO) [**Fruit of the Earth Vitamin-E Cream 4 Ounce Jar - 2 pack**Fruit of the Earth**$8.28**4.7★**▲ 50%**](https://www.amazon.com/dp/B00NFULZW4) [**Palmers Natural Vitamin E Concentrated Cream 2.1 Ounce**Palmer's**$7.50**4.6★**▲ 44%**](https://www.amazon.com/dp/B07QTY2JQB) [**Basic Brands - Vitamin E Ointment - 2oz - Moisture Enhancing - Can Help Reduce Appearance of Scars Stretch Marks Fine Lines & Wrinkles - 2-Pack**Basic Organics**$17.98**4.7★**— 8%**](https://www.amazon.com/dp/B00E4MMJKE) [**Palmers Cocoa Butter Formula Healing Ointment with Vitamin E 3.75 Oz Intensive Therapy for Severely Dry Eczema Prone Skin Provides 48-Hour Moisture Non-Comedogenic Dermatologist Approved**Palmer's**$5.10**4.8★**— 3%**](https://www.amazon.com/dp/B0FB9HVVL2)
**~~View all trending →~~**
## **What buyers say about vitamin e ointment**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**16%
*“Good for dry skin”*
**Quality-Overall**13%
*“Very good cream”*
**Smell**11%
*“The scent is pleasing”*
**Soft Feel**11%
*“Goes on smooth”*
**Value For Money**8%
*“And its affordable”*
**Efficiency**6%
*“Very helpful and effective”*
**Suitability Dry Skin**6%
*“beneficial things to help your skin from dryness”*
**Suitability Combination Skin**5%
*“smooth out well on your skin”*
**Absorbency**3%
*“Absorbs well”*
**Suitability Winter Weather**2%
*“Winter Moisture Wonders”*
### **What buyers complain about **
**Smell**20%
*“Smells heavily perfumed”*
**Value For Money**9%
*“Waste of money”*
**Allergies**7%
*“I used to think it was an allergic reaction to certain foods”*
**Functionality-Overall**5%
*“Did not work”*
**Oily/Greasy**5%
*“A bit to greasy though”*
**Size-Overall**4%
*“Used to be much larger”*
**Adhesion/Stickiness**2%
*“Sticky and smells”*
**Suitability Winter Weather**2%
*“Kick winter dry skin off your worry list”*
**Advertised Vs Actual Product**2%
*“Picture incorrect”*
**Thickness**2%
*“It comes out thick”*
### **Top return reasons **
**Smell**23%
**Advertised Vs Actual Product**14%
**Functionality-Overall**9%
**Size-Overall**9%
**Value For Money**8%
**Leak-Proof**4%
**Texture/Consistency-Overall**4%
**Ingredients-Overall**3%
**Defective Material/Parts**3%
**Moist/Dry**3%
## **Common questions**
- **Is vitamin e ointment profitable to sell on Amazon United States?**
- The niche generates $54K/yr across 11 tracked products. 90-day search growth is -16.4%. Flapen's verdict: Skip it (39/100).
- **How competitive is the vitamin e ointment niche?**
- 7 brands and 39 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in vitamin e ointment?**
- Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.4%.
- **When does demand for vitamin e ointment peak?**
- Demand peaks in Feb–Mar; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the vitamin e ointment niche?**
- Listings span $5.10–$32.35; the average listing price is $14.08 (sweet spot $15–$100). The average incumbent carries 1,726 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)