---
title: "Vitamin E Oil for Scars — $805K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/vitamin-e-oil-for-scars"
last_updated: "2026-08-09T06:19:09.583Z"
locale: en
meta:
description: "Niche score 60/100 · $805K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $805K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vitamin E Oil for Scars — $805K/yr Amazon US Niche (2026) - Flapen"
---
# **vitamin e oil for scars**
**Worth a look**
Shows searches that convert (15.2% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 73Growth 37Conversion 97Competition 38Returns 97Price range 74Avg price 73Brand share 72Review moat 18Quality gap 28
**Conversion**
**Incredible****15.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$8.89–$32.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$805K**
$805K/yr · 360K searches
**Avg price**
**Good****$14.71**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+9.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****16,245.56**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, vitamin e oil for scars is a $805K/yr Amazon United States market (360K searches/yr). The top 5 brands hold 62% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vitamin e oil for scars market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$736K–$883K**
- units × avg price
- **Conversion rate**
- **15.2%**
- **Avg BSR**
- **#136**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**39**
**Top-5 brand share**
**62%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**29%**
- Seven Minerals23% - ATOANY12% - flasture9% - Bio-Oil9% - PURA D'OR9% - RejuveNaturals8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.5% search growth over the last 90 days.
9K7KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/vitamin-e-oil-for-scars/trend)
## **Top vitamin e oil for scars search terms**
- **vitamin e oil for scars**259K/yr+12.4%14.4% conv. - **vitamin e for scars**29K/yr+0.3%8.2% conv. - **vitamin e oil for skin scar**16K/yr+15.1%7.5% conv. - **vitamin e oil for scars after surgery**13K/yr+8.8%7.1% conv. - **vitamin e for scars after surgery**8K/yr-14.4%7.9% conv. - **pure vitamin e oil for scars**6K/yr+16.3%10.5% conv. - **pura dor vitamin e oil**6K/yr+10.1%9.1% conv. - **pureador vitamin e oil**9K/yr-24.9%16.2% conv. - **vitamin e scar oil**4K/yr+32.0%11.1% conv. - **vitamin e scar**4K/yr+19.9%8.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/vitamin-e-oil-for-scars/search-terms)
## **Top vitamin e oil for scars products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$80K20%$161K30%$241K40%$322K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Seven Minerals Ultra Pure Vitamin E Oil - Full-Spectrum D-Alpha Tocopherol 1 Fl Oz - 100% Organic Vitamin E Oil for Skin Face Hair and Scars - Naturally Occurring = Not Synthetic**Seven Minerals**$10.48**4.6★3,553 rev](https://www.amazon.com/dp/B0DK1VJFNG) [2**ATOANY Vitamin E Oil 2 Fl Oz - Vitamin E Oil for Skin Face Hair Body - Natural Antioxidant for Dryness Wrinkles Scars & Stretch Marks Moisturizing and Firming Skin**ATOANY**$8.89**4.7★1,409 rev](https://www.amazon.com/dp/B0DZN8FH4H) [3**flasture Vitamin E Oil 75 000 IU 100% Pure Natural Vitamin E for Skin Face Hair Scars Deep Moisturizing Body Oil for Dry Skin Wrinkles Cold-Pressed Non-GMO Skincare 2 Fl Oz**flasture**$8.97**4.7★483 rev](https://www.amazon.com/dp/B0DZ5ZCC85) [4**Bio-Oil Skincare Body Oil Serum Face and Body Moisturizer with Vitamin E & A for Scars Stretch Marks Sensitive Skin All Skin Types Dermatologist Recommended Non-Comedogenic 2 Oz**Bio-Oil**$10.26**4.6★179,304 rev](https://www.amazon.com/dp/B000VPPUEA) [5**PURA DOR 4 Oz Organic Vitamin E Oil 70 000 IU USDA Certified Ayurvedic Skin Care Face Body w/Argan Jojoba Rosehip Apricot Almond & Avocado Lightweight Moisturizer for Soft Smooth Skin**PURA D'OR**$13.93**4.7★15,193 rev](https://www.amazon.com/dp/B07RCLLRNH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HJFRONGF Vitamin E Oil Vitamin E Oil for Skin Face Scars Body Moisturizing Dry Skin 2Oz**HJFRONGF**$9.16**43 rev4mo ago](https://www.amazon.com/dp/B0GR7XRGYV) [**FLOWHYET 5 FL oz Organic Vitamin E Oil for Scars with Sea Buckthorn Oil**FLOWHYET**$9.52**38 rev5mo ago](https://www.amazon.com/dp/B0GJ9JBWYQ) [**Mederma Scar Serum Triple-Action Formula with Vitamin E Hyaluronic Acid & Niacinamide Clinically Shown to Reduce Old Scars 1 Fl. Oz.**Mederma**$19.67**269 rev1y ago](https://www.amazon.com/dp/B0F8BSQWJC) [**ATOANY Vitamin E Oil 2 Fl Oz - Vitamin E Oil for Skin Face Hair Body - Natural Antioxidant for Dryness Wrinkles Scars & Stretch Marks Moisturizing and Firming Skin**ATOANY**$8.89**1,409 rev1y ago](https://www.amazon.com/dp/B0DZN8FH4H) [**flasture Vitamin E Oil 75 000 IU 100% Pure Natural Vitamin E for Skin Face Hair Scars Deep Moisturizing Body Oil for Dry Skin Wrinkles Cold-Pressed Non-GMO Skincare 2 Fl Oz**flasture**$8.97**483 rev1y ago](https://www.amazon.com/dp/B0DZ5ZCC85)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HJFRONGF Vitamin E Oil Vitamin E Oil for Skin Face Scars Body Moisturizing Dry Skin 2Oz**HJFRONGF**$9.16**4.9★**▲ 237%**](https://www.amazon.com/dp/B0GR7XRGYV) [**FLOWHYET 5 FL oz Organic Vitamin E Oil for Scars with Sea Buckthorn Oil**FLOWHYET**$9.52**4.6★**▲ 228%**](https://www.amazon.com/dp/B0GJ9JBWYQ) [**Mederma Scar Serum Triple-Action Formula with Vitamin E Hyaluronic Acid & Niacinamide Clinically Shown to Reduce Old Scars 1 Fl. Oz.**Mederma**$19.67**4.5★**▲ 202%**](https://www.amazon.com/dp/B0F8BSQWJC) [**flasture Vitamin E Oil 75 000 IU 100% Pure Natural Vitamin E for Skin Face Hair Scars Deep Moisturizing Body Oil for Dry Skin Wrinkles Cold-Pressed Non-GMO Skincare 2 Fl Oz**flasture**$8.97**4.7★**▲ 72%**](https://www.amazon.com/dp/B0DZ5ZCC85) [**Majestic Pure Oil - 100% Pure and Natural- Cold Pressed & Hexane Free Natural Hair Growth Oil for Eyelashes Eyebrows Skin Body Face Nails & Scalp - Vitamin E Oil 8 Fl Oz**Majestic Pure**$14.83**4.6★**▲ 53%**](https://www.amazon.com/dp/B0C2Z44JLK)
**~~View all trending →~~**
## **What buyers say about vitamin e oil for scars**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“The quality of the oil seems great”*
**Smell**9%
*“The scent is light”*
**Moist/Dry**9%
*“Very moisturizing”*
**Value For Money**6%
*“Good for price”*
**Suitability Combination Skin**6%
*“Great for sensitive skin”*
**Soft Feel**5%
*“soft skin”*
**Efficiency**4%
*“Works Well”*
**Absorbency**4%
*“absorbs well”*
**Advertised Vs Actual Product**3%
*“accurate description”*
**Oily/Greasy**3%
*“absorbs really well without leaving a greasy feeling”*
### **What buyers complain about **
**Smell**28%
*“Fishy smell”*
**Thickness**9%
*“thick like honey”*
**Oily/Greasy**4%
*“make your skin oily”*
**Adhesion/Stickiness**4%
*“sticky”*
**Functionality-Overall**4%
*“OF COURSE I GET THE ONE THAT THE PUMP DOESN'T WORK”*
**Allergies**3%
*“Allergic Reaction”*
**Size-Overall**2%
*“Too small tube”*
**Value For Money**2%
*“Overpriced”*
**Dilute/Watery**2%
*“But this is not 100 percent vit e its very watery”*
**Moist/Dry**2%
*“I have dry skin”*
### **Top return reasons **
**Smell**31%
**Advertised Vs Actual Product**10%
**Oily/Greasy**10%
**Leak-Proof**7%
**Size-Overall**5%
**Functionality-Overall**5%
**Ingredients-Overall**4%
**Value For Money**3%
**Product Condition**3%
**Adhesion/Stickiness**2%
## **Common questions**
- **Is vitamin e oil for scars profitable to sell on Amazon United States?**
- The niche generates $805K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +9.5%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the vitamin e oil for scars niche?**
- 16 brands and 39 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in vitamin e oil for scars?**
- Top complaints mined from reviews: Smell, Thickness, Oily/Greasy. The return rate is 0.6%.
- **When does demand for vitamin e oil for scars peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the vitamin e oil for scars niche?**
- Listings span $8.89–$32.35; the average listing price is $14.71 (sweet spot $15–$100). The average incumbent carries 16,246 reviews — the moat a new listing must climb.
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