---
title: "Vitamin E Oil Bulk — $74K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/vitamin-e-oil-bulk"
last_updated: "2026-08-09T07:08:26.012Z"
locale: en
meta:
description: "Niche score 47/100 · $74K/yr market · 30K searches/yr · $36.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $74K/yr market · 30K searches/yr · $36.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vitamin E Oil Bulk — $74K/yr Amazon US Niche (2026) - Flapen"
---
# **vitamin e oil bulk**
**Skip it**
A small market ($74K/yr) — this niche doesn't clear our bar today.
Market size 19Growth 21Conversion 73Competition 47Returns 98Price range 64Avg price 95Brand share 51Review moat 46Quality gap 21
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$36.69**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$10.08–$141.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,913.21**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-8.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$74K**
$74K/yr · 30K searches
According to Flapen's Amazon United States niche tracking, vitamin e oil bulk is a $74K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 47/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vitamin e oil bulk market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$55K–$73K**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#220**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **6.1%**
- **Avg brand age**
- **93 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**20%**
- BulkSupplements34% - Yoken18% - cocojojo10% - ANIMED7% - Talsen Chemicals6% - Micro Ingredients6%
## **Top vitamin e oil bulk search terms**
- **vitamin e oil bulk**12K/yr-3.7%3.6% conv. - **vitamin e powder**10K/yr-19.3%5.7% conv. - **bulk vitamin e oil**2K/yr+15.1%3.6% conv. - **vitamin e bulk**2K/yr-11.7%6.3% conv. - **bulk supplements vitamin e**3K/yr-10.8%7.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/vitamin-e-oil-bulk/search-terms)
## **Top vitamin e oil bulk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$15K30%$22K40%$30K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BulkSupplements.com Vitamin E 400 IU Powder - as D-Alpha Tocopherol Nutritional Supplements - Gluten Free 500mg per Serving 100g (3.5 oz) (Pack of 1)**BulkSupplements**$18.30**4.6★597 rev](https://www.amazon.com/dp/B00EV0YOMA) [2**Yoken Vitamin E Oil for Skin 16 Oz Body Bath DIY oils for Face Cold Pressed**Yoken**$25.33**4.7★4,642 rev](https://www.amazon.com/dp/B0DXBPBDH6) [3**cocojojo Organic Liquid Vitamin E Oil for Skin for Hair Face Body Oil 100% Pure Natural Cold Pressed Unrefined Moisturizes & Nourishes Non GMO - 16 Oz**cocojojo**$16.04**4.7★109 rev](https://www.amazon.com/dp/B08C53D3GC) [4**Talsen Chemicals Vitamin E Powder (1 Ounce / 28 Gram) Alpha Tocopheryl Acetate for Skin Care DIY Cosmetic Grade 700 IU Acetate Powder**Talsen Chemicals**$10.08**4.6★68 rev](https://www.amazon.com/dp/B0CHWWPNX2) [5**Pure Vitamin E Oil Bulk - 32 oz D-Alpha Tocopherol 100% Pure & All Natural 42 500 IU per oz - Not a Blend Thick Amber Color - From Wheat Germ - Face Body Hair - DIY Cosmetics & After Surgery Scars**Everyday Beauty Helping You Feel Beautiful Inside And Out**$82.99**4.6★2,445 rev](https://www.amazon.com/dp/B09RZCVLCB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Seven Minerals Ultra Pure Vitamin E Oil - Full-Spectrum D-Alpha Tocopherol 100% Organic Vitamin E Oil for Skin Face Hair and Scars - Naturally Occurring = Not Synthetic (32 fl oz Jug)**Seven Minerals**$70.43**3,553 rev6mo ago](https://www.amazon.com/dp/B0GF2RKF39) [**Micro Ingredients Bulk Size Vitamin E Oil 40 000 IU 16oz Deep Moisturizing Skin Face & Hair Oil for Dry Skin Scars & Stretch Marks* Fragrance-Free Non-GMO Cruelty-Free**Micro Ingredients**$19.29**63 rev1y ago](https://www.amazon.com/dp/B0FGFY5FDY) [**Yoken Vitamin E Oil for Skin 16 Oz Body Bath DIY oils for Face Cold Pressed**Yoken**$25.33**4,642 rev1y ago](https://www.amazon.com/dp/B0DXBPBDH6) [**Yoken Vitamin E Oil for Skin 32 Oz Bulk Cold Pressed DIY Body oils for Face**Yoken**$46.65**4,642 rev2y ago](https://www.amazon.com/dp/B0F53WRCR4) [**Yoken Vitamin E Oil for Skin Face Body 8 Oz Cold Pressed Vitamine Body oils**Yoken**$14.33**4,642 rev2y ago](https://www.amazon.com/dp/B0D1QYBNNQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Seven Minerals Ultra Pure Vitamin E Oil - Full-Spectrum D-Alpha Tocopherol 100% Organic Vitamin E Oil for Skin Face Hair and Scars - Naturally Occurring = Not Synthetic (32 fl oz Jug)**Seven Minerals**$70.43**4.6★**▲ 270%**](https://www.amazon.com/dp/B0GF2RKF39) [**Micro Ingredients Bulk Size Vitamin E Oil 40 000 IU 16oz Deep Moisturizing Skin Face & Hair Oil for Dry Skin Scars & Stretch Marks* Fragrance-Free Non-GMO Cruelty-Free**Micro Ingredients**$19.29**4.7★**▲ 221%**](https://www.amazon.com/dp/B0FGFY5FDY) [**Cliganic Non-GMO Jojoba Oil Bulk 32oz 100% Pure - Natural Cold Pressed Unrefined Hexane Free Oil for Hair & Face**Cliganic**$35.93**4.7★**▲ 162%**](https://www.amazon.com/dp/B09KLWW162) [**Dr Joe Lab Organic Vitamin E Oil Hydration - USDA Certified Natural Non-GMO Vegan Cruelty-Free - for Face Skin Hair Body Nails Cuticles and Locs -128 oz**Dr Joe Lab**$141.96**4.6★**▲ 72%**](https://www.amazon.com/dp/B09CCL2P82) [**BulkSupplements.com Vitamin E 1000 IU Softgels - Vitamin E Supplement Essential Antioxidant Support - Gluten Free 1 Softgel per Serving 180 Count (Pack of 1)**BulkSupplements**$31.31**4.8★**▲ 46%**](https://www.amazon.com/dp/B0CH45H3PK)
**~~View all trending →~~**
## **What buyers say about vitamin e oil bulk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Great product as advertised”*
**Value For Money**9%
*“much cheaper”*
**Smell**8%
*“no harsh smell”*
**Moist/Dry**7%
*“Very moisturizing”*
**Soft Feel**6%
*“Feels good”*
**Suitability Combination Skin**5%
*“Great product for your skin”*
**Absorbency**5%
*“absorbs well”*
**Advertised Vs Actual Product**4%
*“Works as it should”*
**Suitability Oily Skin**3%
*“Absolutely love this oil”*
**Suitability Dry Skin**2%
*“It works great for dry areas”*
### **What buyers complain about **
**Smell**15%
*“Bad smell”*
**Thickness**8%
*“thinner than others I have purchased”*
**Oily/Greasy**6%
*“more oily than I personally prefer”*
**Size-Overall**4%
*“they are kind of a little bit large”*
**Dilute/Watery**4%
*“Its watery”*
**Leak-Proof**4%
*“Bottle leaks”*
**Moist/Dry**4%
*“doesnt moisturize the skin”*
**Dispensing Mechanism**3%
*“The dispenser is awful”*
**Advertised Vs Actual Product**3%
*“Deceptive Origin and Marketing”*
**Adhesion/Stickiness**2%
*“not sticky”*
### **Top return reasons **
**Leak-Proof**15%
**Advertised Vs Actual Product**14%
**Smell**12%
**Oily/Greasy**9%
**Size-Overall**8%
**Motor Power**5%
**Value For Money**4%
**Dilute/Watery**4%
**Functionality-Overall**3%
**Quality-Overall**3%
## **Common questions**
- **Is vitamin e oil bulk profitable to sell on Amazon United States?**
- The niche generates $74K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.9%. Flapen's verdict: Skip it (47/100).
- **How competitive is the vitamin e oil bulk niche?**
- 12 brands and 44 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in vitamin e oil bulk?**
- Top complaints mined from reviews: Smell, Thickness, Oily/Greasy. The return rate is 0.4%.
- **What does it cost to enter the vitamin e oil bulk niche?**
- Listings span $10.08–$141.96; the average listing price is $36.69 (sweet spot $15–$100). The average incumbent carries 1,913 reviews — the moat a new listing must climb.
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