---
title: "Vitamin E Lip Balm — $61K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/vitamin-e-lip-balm"
last_updated: "2026-08-06T11:41:25.184Z"
locale: en
meta:
description: "Niche score 38/100 · $61K/yr market · 66K searches/yr · $10.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $61K/yr market · 66K searches/yr · $10.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vitamin E Lip Balm — $61K/yr Amazon US Niche (2026) - Flapen"
---
# **vitamin e lip balm**
**Skip it**
A small market ($61K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 17Conversion 83Competition 20Returns 98Price range 40Avg price 37Brand share 28Review moat 46Quality gap 35
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,934.65**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$4.05–$22.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.41**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-16.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$61K**
$61K/yr · 66K searches
According to Flapen's Amazon United States niche tracking, vitamin e lip balm is a $61K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vitamin e lip balm market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$62K–$83K**
- units × avg price
- **Conversion rate**
- **8.9%**
- **Avg BSR**
- **#765**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **59%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**9%**
- Reviva Labs25% - Coera23% - K KAIZEN822% - Piping Rock11% - Palmer's7% - UXENPHXF3% - Open — no brand owns it (5 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.2% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/vitamin-e-lip-balm/trend)
## **Top vitamin e lip balm search terms**
- **vitamin e stick**21K/yr-14.5%9.2% conv. - **vitamin e lip balm**17K/yr-19.6%7.0% conv. - **lip balm vitamin e**3K/yr+317.2%0.4% conv. - **vitamin e stick for lips**7K/yr-31.8%13.0% conv. - **vitamin e chapstick**6K/yr-35.2%9.8% conv. - **vitamin e lip balm stick**4K/yr-37.3%11.9% conv. - **vitamin e stick for scars**3K/yr+8.3%6.5% conv. - **vitamin e for lips**5K/yr-52.4%5.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/vitamin-e-lip-balm/search-terms)
## **Top vitamin e lip balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$12K30%$18K40%$24K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Coera Vitamin E Moisturizing Stick for Lips | .12 oz (2 Pack)**Coera**$7.93**4.5★331 rev](https://www.amazon.com/dp/B0C21MGWT6) [2**Vitamin E Lip Balm Chapstick - Moisturizing Lip Stick for Dry Lips Natural 2 Pack Made in USA**K KAIZEN8**$11.79**4.8★87 rev](https://www.amazon.com/dp/B0FWTVG1PQ) [3**Reviva Labs Vitamin E Stick - Hydrating Lip Balm for Chapped Lips & Under Eye Care - Moisturizing with Beeswax Shea Butter & Allantoin - Vitamin E Lip Balm for Men & Women (Pack of 3)**Reviva Labs**$12.65**4.4★1,673 rev](https://www.amazon.com/dp/B005ZHD03C) [4**Piping Rock Vitamin E Moisturizing Stick for Lips | Nourishing and Conditioning Balm | Free of Parabens SLS & Fragrances**Piping Rock**$5.57**4.4★110 rev](https://www.amazon.com/dp/B0BN6M89QM) [5**Palmers Cocoa Butter Formula Moisturizing Swivel Stick Pack of 3 | Vitamin E Lip Balm for Beach Bag Multi-Purpose Face & Body Moisturizer Stick Ideal for Treating Dry Skin Patches**Palmer's**$8.14**4.8★22,237 rev](https://www.amazon.com/dp/B0067ETBJE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**UXENPHXF Scar Butter Stick with Vitamin E Cocoa Butter & Coconut Oil Nourishing Skin Care Cream for Face Body & Hands For All Skin Types -1Pack**UXENPHXF**$9.04**73 rev7mo ago](https://www.amazon.com/dp/B0GC61PBRB) [**ZIXAOK Scar Butter Stick for Scars Cocoa Butter Stick with Vitamin E Scars Repair Cream with 5 in 1 Smoothing Formula to Improves Texture & Discoloration Non-Greasy**ZIXAOK**$8.30**19 rev7mo ago](https://www.amazon.com/dp/B0G4CPXXTN) [**K KAIZEN8 Vitamin E Moisturizing Lip Balm Stick Natural Finish All Skin Types 4 Count Made in USA White**K KAIZEN8**$19.45**10 rev8mo ago](https://www.amazon.com/dp/B0FY42KH76) [**Vitamin E Lip Balm Chapstick - Moisturizing Lip Stick for Dry Lips Natural 2 Pack Made in USA**K KAIZEN8**$11.79**87 rev9mo ago](https://www.amazon.com/dp/B0FWTVG1PQ) [**ZIXAOK Scar Stick for Scars After Surgery & C-Section Cocoa Butter Stick with Vitamin E for Scars 5-in-1 Smoothing Formula to Improves Texture & Discoloration Non-Greasy (0.7 oz)**ZIXAOK**$9.59**65 rev9mo ago](https://www.amazon.com/dp/B0FWK9V5KX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**UXENPHXF Scar Butter Stick with Vitamin E Cocoa Butter & Coconut Oil Nourishing Skin Care Cream for Face Body & Hands For All Skin Types -1Pack**UXENPHXF**$9.04**4.3★**▲ 296%**](https://www.amazon.com/dp/B0GC61PBRB) [**ZIXAOK Scar Butter Stick for Scars Cocoa Butter Stick with Vitamin E Scars Repair Cream with 5 in 1 Smoothing Formula to Improves Texture & Discoloration Non-Greasy**ZIXAOK**$8.30**4.4★**▲ 119%**](https://www.amazon.com/dp/B0G4CPXXTN) [**Reviva Labs Vitamin E Stick - Hydrating Lip Balm for Chapped Lips & Under Eye Care - Moisturizing with Beeswax Shea Butter & Allantoin - Vitamin E Lip Balm for Men & Women**Reviva Labs**$5.75**4.4★**▲ 100%**](https://www.amazon.com/dp/B00AH5RO7A) [**Piping Rock Vitamin E Moisturizing Stick for Lips | Nourishing and Conditioning Balm | Free of Parabens SLS & Fragrances**Piping Rock**$5.57**4.4★**▲ 99%**](https://www.amazon.com/dp/B0BN6M89QM) [**Bag Balm Original Skin Moisturizer Stick with Vitamin E - Hydrating & Soothing Balm for Dry Skin Chapped Lips & Cracked Hands - Made in the USA - Paraben-Free & Cruelty-Free Twist-Up 1oz (1)**Bag Balm**$9.25**4.6★**▲ 84%**](https://www.amazon.com/dp/B0D2S1SCLT)
**~~View all trending →~~**
## **What buyers say about vitamin e lip balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**21%
*“Very moisturizing”*
**Soft Feel**12%
*“It glides on smooth”*
**Quality-Overall**11%
*“Great for everything - lips, elbows, knees, hands”*
**Efficiency**7%
*“effective”*
**Smell**5%
*“Smells good”*
**Ease Of Application**5%
*“Applied well”*
**Ease Of Use**4%
*“Easy to use”*
**Adhesion/Stickiness**4%
*“these sticks are great for many things”*
**Value For Money**4%
*“Good value”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Functionality-Overall**11%
*“Didn't work”*
**Size-Overall**7%
*“the containers are so small”*
**Durability**6%
*“Breaks off”*
**Moist/Dry**6%
*“This product is dry”*
**Allergies**6%
*“I had an allergic reaction”*
**Smell**6%
*“I was worried itd have that fake chemical smell that makes me feel sick”*
**Value For Money**5%
*“the price on this was really high as well”*
**Adhesion/Stickiness**5%
*“Stick broke after few tries”*
**Skin Health**4%
*“Does nothing for your skin”*
**Advertised Vs Actual Product**3%
*“False advertisement”*
### **Top return reasons **
**Functionality-Overall**19%
**Adhesion/Stickiness**17%
**Size-Overall**13%
**Advertised Vs Actual Product**11%
**Smell**7%
**Product Condition**4%
**Moist/Dry**4%
**Value For Money**4%
**Defective Material/Parts**3%
**Ingredients-Overall**2%
## **Common questions**
- **Is vitamin e lip balm profitable to sell on Amazon United States?**
- The niche generates $61K/yr across 17 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.2%. Flapen's verdict: Skip it (38/100).
- **How competitive is the vitamin e lip balm niche?**
- 11 brands and 44 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in vitamin e lip balm?**
- Top complaints mined from reviews: Functionality-Overall, Size-Overall, Durability. The return rate is 0.3%.
- **When does demand for vitamin e lip balm peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the vitamin e lip balm niche?**
- Listings span $4.05–$22.34; the average listing price is $10.41 (sweet spot $15–$100). The average incumbent carries 1,935 reviews — the moat a new listing must climb.
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