---
title: "Trend — vitamin e for scars - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/vitamin-e-for-scars/trend"
last_updated: "2026-08-09T11:00:39.790Z"
locale: en
meta:
  description: "Niche score 52/100 · $78K/yr market · 54K searches/yr. A deep review moat (22,876 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $78K/yr market · 54K searches/yr. A deep review moat (22,876 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — vitamin e for scars - Flapen"
---

# **vitamin e for scars**

**Worth a look**

Shows low returns (0.8%), but a deep review moat (22,876 avg reviews) keeps it on the watch list.

Market size 19Growth 24Conversion 84Competition 60Returns 96Price range 70Avg price 76Brand share 64Review moat 15Quality gap 37

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.3%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$15.45**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.50–$32.35**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-1.9%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$78K**

$78K/yr · 54K searches

**Review moat**

**Bad****22,876.3**

avg incumbent reviews — the moat a new listing must climb

## Trend