---
title: "Vitamin E for Scars — $78K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/vitamin-e-for-scars"
last_updated: "2026-08-09T04:40:04.019Z"
locale: en
meta:
description: "Niche score 52/100 · $78K/yr market · 54K searches/yr. A deep review moat (22,876 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $78K/yr market · 54K searches/yr. A deep review moat (22,876 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vitamin E for Scars — $78K/yr Amazon US Niche (2026) - Flapen"
---
# **vitamin e for scars**
**Worth a look**
Shows low returns (0.8%), but a deep review moat (22,876 avg reviews) keeps it on the watch list.
Market size 19Growth 24Conversion 84Competition 60Returns 96Price range 70Avg price 76Brand share 64Review moat 15Quality gap 37
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.45**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.50–$32.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-1.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$78K**
$78K/yr · 54K searches
**Review moat**
**Bad****22,876.3**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, vitamin e for scars is a $78K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vitamin e for scars market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$77K–$93K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#68**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**83**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 93%
**Open market**
**28%**
- PURA D'OR21% - Seven Minerals17% - Bio-Oil11% - Palmer's11% - RejuveNaturals8% - NUVADERMIS5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.9% search growth over the last 90 days.
1K750Spike '24Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/vitamin-e-for-scars/trend)
## **Top vitamin e for scars search terms**
- **vitamin e for scars**29K/yr+0.3%9.5% conv. - **vitamin e for scars after surgery**8K/yr-14.4%9.6% conv. - **purador oil**6K/yr+26.2%5.8% conv. - **pura dor oil**4K/yr-3.1%4.7% conv. - **vitamin e oil for pregnancy belly**3K/yr-20.1%4.1% conv. - **pura dor essential oils**4K/yr-12.7%3.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/vitamin-e-for-scars/search-terms)
## **Top vitamin e for scars products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$8K15%$12K20%$16K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Seven Minerals Ultra Pure Vitamin E Oil - Full-Spectrum D-Alpha Tocopherol 1 Fl Oz - 100% Organic Vitamin E Oil for Skin Face Hair and Scars - Naturally Occurring = Not Synthetic**Seven Minerals**$10.48**4.6★3,553 rev](https://www.amazon.com/dp/B0DK1VJFNG) [2**Bio-Oil Skincare Body Oil Serum Face and Body Moisturizer with Vitamin E & A for Scars Stretch Marks Sensitive Skin All Skin Types Dermatologist Recommended Non-Comedogenic 2 Oz**Bio-Oil**$10.26**4.6★179,304 rev](https://www.amazon.com/dp/B000VPPUEA) [3**Palmers Natural Vitamin E Concentrated Cream 2.1 Ounce**Palmer's**$7.50**4.6★2,230 rev](https://www.amazon.com/dp/B07QTY2JQB) [4**Vitamin E Oil - 100% Pure & Natural 42 900 IU. Repair Dry Damaged Skin from Surgery & Acne Age Spots & Wrinkles. Boost Collagen for Moisturized Youthful-looking Skin. d-alpha tocopherol**RejuveNaturals**$24.81**4.6★13,564 rev](https://www.amazon.com/dp/B07N2HZ2LW) [5**PURA DOR 4 Oz Organic Vitamin E Oil 70 000 IU USDA Certified Ayurvedic Skin Care Face Body w/Argan Jojoba Rosehip Apricot Almond & Avocado Lightweight Moisturizer for Soft Smooth Skin**PURA D'OR**$13.93**4.7★15,193 rev](https://www.amazon.com/dp/B07RCLLRNH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mederma Scar Serum Triple-Action Formula with Vitamin E Hyaluronic Acid & Niacinamide Clinically Shown to Reduce Old Scars 1 Fl. Oz.**Mederma**$19.67**269 rev1y ago](https://www.amazon.com/dp/B0F8BSQWJC) [**ELBBUB Premium Vitamin E Oil - Ultra Concentrated - Moisturizes Improves Appearance of Scars & Stretch Marks Skin Hydration - for Face Body Hair and Nails**ELBBUB**$8.60**784 rev1y ago](https://www.amazon.com/dp/B0F7XMXVHJ) [**ATOANY Vitamin E Oil 2 Fl Oz - Vitamin E Oil for Skin Face Hair Body - Natural Antioxidant for Dryness Wrinkles Scars & Stretch Marks Moisturizing and Firming Skin**ATOANY**$8.89**1,409 rev1y ago](https://www.amazon.com/dp/B0DZN8FH4H) [**flasture Vitamin E Oil 75 000 IU 100% Pure Natural Vitamin E for Skin Face Hair Scars Deep Moisturizing Body Oil for Dry Skin Wrinkles Cold-Pressed Non-GMO Skincare 2 Fl Oz**flasture**$8.97**483 rev1y ago](https://www.amazon.com/dp/B0DZ5ZCC85) [**Seven Minerals Ultra Pure Vitamin E Oil - Full-Spectrum D-Alpha Tocopherol 1 Fl Oz - 100% Organic Vitamin E Oil for Skin Face Hair and Scars - Naturally Occurring = Not Synthetic**Seven Minerals**$10.48**3,553 rev1y ago](https://www.amazon.com/dp/B0DK1VJFNG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mederma Scar Serum Triple-Action Formula with Vitamin E Hyaluronic Acid & Niacinamide Clinically Shown to Reduce Old Scars 1 Fl. Oz.**Mederma**$19.67**4.5★**▲ 224%**](https://www.amazon.com/dp/B0F8BSQWJC) [**flasture Vitamin E Oil 75 000 IU 100% Pure Natural Vitamin E for Skin Face Hair Scars Deep Moisturizing Body Oil for Dry Skin Wrinkles Cold-Pressed Non-GMO Skincare 2 Fl Oz**flasture**$8.97**4.7★**▲ 99%**](https://www.amazon.com/dp/B0DZ5ZCC85) [**ELBBUB Premium Vitamin E Oil - Ultra Concentrated - Moisturizes Improves Appearance of Scars & Stretch Marks Skin Hydration - for Face Body Hair and Nails**ELBBUB**$8.60**4.7★**▲ 68%**](https://www.amazon.com/dp/B0F7XMXVHJ) [**Palmers Natural Vitamin E Concentrated Cream 2.1 Ounce**Palmer's**$7.50**4.6★**▲ 61%**](https://www.amazon.com/dp/B07QTY2JQB) [**ATOANY Vitamin E Oil 2 Fl Oz - Vitamin E Oil for Skin Face Hair Body - Natural Antioxidant for Dryness Wrinkles Scars & Stretch Marks Moisturizing and Firming Skin**ATOANY**$8.89**4.7★**▲ 37%**](https://www.amazon.com/dp/B0DZN8FH4H)
**~~View all trending →~~**
## **What buyers say about vitamin e for scars**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“The oils are quality”*
**Smell**12%
*“light smell”*
**Moist/Dry**9%
*“dries fast”*
**Value For Money**6%
*“Great value”*
**Suitability Combination Skin**6%
*“Great for sensitive skin”*
**Soft Feel**5%
*“Leaves skin soft”*
**Efficiency**4%
*“Effective”*
**Absorbency**4%
*“Absorbs well”*
**Oily/Greasy**3%
*“absorbs really well without leaving a greasy feeling”*
**Advertised Vs Actual Product**3%
*“As described”*
### **What buyers complain about **
**Smell**25%
*“Smelled like fish”*
**Thickness**6%
*“thick like honey”*
**Functionality-Overall**5%
*“Did not work”*
**Allergies**4%
*“Allergic Reaction”*
**Oily/Greasy**4%
*“makes you feel oily”*
**Value For Money**3%
*“Over priced”*
**Leak-Proof**3%
*“oil leaked out”*
**Adhesion/Stickiness**3%
*“sticky”*
**Quality-Overall**2%
*“Quality control issues”*
**Moist/Dry**2%
*“Does not hydrate as stated”*
### **Top return reasons **
**Smell**21%
**Leak-Proof**14%
**Advertised Vs Actual Product**10%
**Functionality-Overall**9%
**Oily/Greasy**8%
**Size-Overall**5%
**Value For Money**4%
**Ingredients-Overall**4%
**Product Condition**3%
**Motor Power**3%
## **Common questions**
- **Is vitamin e for scars profitable to sell on Amazon United States?**
- The niche generates $78K/yr across 27 tracked products. 90-day search growth is -1.9%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the vitamin e for scars niche?**
- 15 brands and 83 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in vitamin e for scars?**
- Top complaints mined from reviews: Smell, Thickness, Functionality-Overall. The return rate is 0.8%.
- **When does demand for vitamin e for scars peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the vitamin e for scars niche?**
- Listings span $7.50–$32.35; the average listing price is $15.45 (sweet spot $15–$100). The average incumbent carries 22,876 reviews — the moat a new listing must climb.
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