---
title: "Vitamin E Cream — $571K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/vitamin-e-cream"
last_updated: "2026-08-09T04:40:15.464Z"
locale: en
meta:
description: "Niche score 45/100 · $571K/yr market · 448K searches/yr · $10.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $571K/yr market · 448K searches/yr · $10.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vitamin E Cream — $571K/yr Amazon US Niche (2026) - Flapen"
---
# **vitamin e cream**
**Skip it**
Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size 63Growth 21Conversion 94Competition 21Returns 98Price range 45Avg price 40Brand share 14Review moat 34Quality gap 23
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$571K**
$571K/yr · 448K searches
**Price range**
**Okay****$6.18–$22.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.82**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****3,135.6**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-8.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vitamin e cream is a $571K/yr Amazon United States market (448K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vitamin e cream market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$541K–$649K**
- units × avg price
- **Conversion rate**
- **11.8%**
- **Avg BSR**
- **#249**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **90 months**
- **Avg seller age**
- **127 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**601**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**0%**
- Fruit of the Earth64% - 365 by Whole Foods Market9% - Palmer's9% - Derma E7% - JASON6% - De La Cruz6% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.
60K40KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/vitamin-e-cream/trend)
## **Top vitamin e cream search terms**
- **vitamin e cream**215K/yr-13.7%10.4% conv. - **vitamin e lotion**63K/yr+7.7%7.3% conv. - **fruit of the earth vitamin e cream**32K/yr-15.1%18.5% conv. - **vitamin e cream for skin**20K/yr-4.2%8.6% conv. - **vitamin e cream for face**17K/yr+3.7%3.6% conv. - **fruit of the earth**17K/yr+0.9%2.8% conv. - **vitamin e face cream**14K/yr+16.0%3.9% conv. - **vitamin e lotion for skin**14K/yr-11.8%4.3% conv. - **vitamin e moisturizer**10K/yr+9.0%2.5% conv. - **crema vitamina e**6K/yr+15.0%2.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/vitamin-e-cream/search-terms)
## **Top vitamin e cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$86K30%$171K45%$257K60%$342K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fruit of the Earth Vitamin-E Cream 4 Ounce Jar - 2 pack**Fruit of the Earth**$8.28**4.7★6,803 rev](https://www.amazon.com/dp/B00NFULZW4) [2**365 by Whole Foods Market Vitamin E Cream 28 000 IU 4 Ounce**365 by Whole Foods Market**$12.69**4.7★192 rev](https://www.amazon.com/dp/B07NR6TG26) [3**Derma E Vitamin E 12 000 IU Cream Moisturizer for Face and Body Multi-purpose Face Cream Hand Cream and Body Lotion Soothes and Protects 4 oz**Derma E**$14.51**4.5★3,567 rev](https://www.amazon.com/dp/B00014FSXO) [4**Palmers Natural Vitamin E Concentrated Cream 2.1 Ounce**Palmer's**$7.50**4.6★2,230 rev](https://www.amazon.com/dp/B07QTY2JQB) [5**JASON Vitamin E Antioxidant Intensive Crme Face & Body Moisturization 25 000 IU Body Cream Moisturizer 4 Fluid Ounces**JASON**$13.26**4.5★8,649 rev](https://www.amazon.com/dp/B0013G6M8O)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**De La Cruz Vitamin E Cream Moisturizer for Face and Neck - Moisturizing Skin Care for All Skin Types - Made in USA**De La Cruz**$7.33**116 rev4y ago](https://www.amazon.com/dp/B09KTZRP2N) [**365 by Whole Foods Market Vitamin E Cream 28 000 IU 4 Ounce**365 by Whole Foods Market**$12.69**192 rev6y ago](https://www.amazon.com/dp/B07NR6TG26) [**Palmers Natural Vitamin E Concentrated Cream 2.1 Ounce**Palmer's**$7.50**2,230 rev7y ago](https://www.amazon.com/dp/B07QTY2JQB) [**Palmers Natural Vitamin E Body Butter 7.25 Ounce**Palmer's**$7.68**1,343 rev7y ago](https://www.amazon.com/dp/B07QBRN765) [**E Skin Care Cream 4 oz CreamQ**Fruit of the Earth**$6.18**659 rev9y ago](https://www.amazon.com/dp/B0BVW5X2XQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**De La Cruz Vitamin E Cream Moisturizer for Face and Neck - Moisturizing Skin Care for All Skin Types - Made in USA**De La Cruz**$7.33**4.5★**▲ 47%**](https://www.amazon.com/dp/B09KTZRP2N) [**365 by Whole Foods Market Vitamin E Cream 28 000 IU 4 Ounce**365 by Whole Foods Market**$12.69**4.7★**▲ 30%**](https://www.amazon.com/dp/B07NR6TG26) [**E Skin Care Cream 4 oz CreamQ**Fruit of the Earth**$6.18**4.8★**▲ 22%**](https://www.amazon.com/dp/B0BVW5X2XQ) [**Fruit of the Earth Vitamin-E Cream 4 Ounce Jar - 2 pack**Fruit of the Earth**$8.28**4.7★**— 6%**](https://www.amazon.com/dp/B00NFULZW4) [**Palmers Natural Vitamin E Concentrated Cream 2.1 Ounce**Palmer's**$7.50**4.6★**— 5%**](https://www.amazon.com/dp/B07QTY2JQB)
**~~View all trending →~~**
## **What buyers say about vitamin e cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**20%
*“Perfect moisturizer”*
**Soft Feel**15%
*“Creamy and smooth”*
**Quality-Overall**11%
*“Quality for low price”*
**Value For Money**9%
*“great value”*
**Smell**8%
*“Love the scent”*
**Suitability Dry Skin**6%
*“It helps keep my skin feeling soft, comfortable, and well-hydrated, especially when my skin starts to feel tight or dry”*
**Suitability Combination Skin**5%
*“its a perfect option for anyone with skin sensitivity”*
**Efficiency**3%
*“This cream works”*
**Absorbency**2%
*“Absorbs well”*
**Allergies**2%
*“No skin irritation”*
### **What buyers complain about **
**Smell**25%
*“No smell”*
**Advertised Vs Actual Product**7%
*“The narrative was poorly written”*
**Thickness**6%
*“very, very thick”*
**Moist/Dry**5%
*“both are like dried out”*
**Oily/Greasy**4%
*“Has a greasy feel now to it”*
**Allergies**3%
*“I used to think it was an allergic reaction to certain foods”*
**Functionality-Overall**3%
*“None of them worked”*
**Suitability Dry Skin**3%
*“I have sensitive and dry skin”*
**Ingredients-Overall**2%
*“Either its a dupe thats sold as a Jason product or they have really changed their ingredients to all chemical one”*
**Size-Overall**2%
*“The bottle is massive”*
### **Top return reasons **
**Smell**35%
**Advertised Vs Actual Product**13%
**Leak-Proof**11%
**Product Condition**8%
**Value For Money**5%
**Ingredients-Overall**3%
**Size-Overall**3%
**Functionality-Overall**3%
**Oily/Greasy**2%
**Texture/Consistency-Overall**2%
## **Common questions**
- **Is vitamin e cream profitable to sell on Amazon United States?**
- The niche generates $571K/yr across 10 tracked products. 90-day search growth is -8.1%. Flapen's verdict: Skip it (45/100).
- **How competitive is the vitamin e cream niche?**
- 6 brands and 601 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in vitamin e cream?**
- Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Thickness. The return rate is 0.4%.
- **When does demand for vitamin e cream peak?**
- Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the vitamin e cream niche?**
- Listings span $6.18–$22.36; the average listing price is $10.82 (sweet spot $15–$100). The average incumbent carries 3,136 reviews — the moat a new listing must climb.
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