---
title: "Vitamin E Cream for Scars — $146K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/vitamin-e-cream-for-scars"
last_updated: "2026-08-09T09:14:34.212Z"
locale: en
meta:
description: "Niche score 44/100 · $146K/yr market · 84K searches/yr · $13.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $146K/yr market · 84K searches/yr · $13.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vitamin E Cream for Scars — $146K/yr Amazon US Niche (2026) - Flapen"
---
# **vitamin e cream for scars**
**Skip it**
A concentrated shelf (top 5 take 76% of clicks) — this niche doesn't clear our bar today.
Market size 32Growth 22Conversion 95Competition 20Returns 96Price range 66Avg price 63Brand share 27Review moat 23Quality gap 37
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$6.18–$32.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.54**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$146K**
$146K/yr · 84K searches
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****7,955.73**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, vitamin e cream for scars is a $146K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vitamin e cream for scars market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$135K–$169K**
- units × avg price
- **Conversion rate**
- **12.8%**
- **Avg BSR**
- **#114**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**593**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**6%**
- Palmer's48% - Fruit of the Earth18% - Mederma10% - Derma E7% - NUVADERMIS7% - 365 by Whole Foods Market5% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.9% search growth over the last 90 days.
4K3KSpike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/vitamin-e-cream-for-scars/trend)
## **Top vitamin e cream for scars search terms**
- **vitamin e cream for scars**34K/yr+1.6%10.9% conv. - **vitamin e lotion for scars**14K/yr-2.6%9.5% conv. - **vitamin e scar cream**11K/yr+29.2%10.1% conv. - **palmers vitamin e cream**8K/yr-38.8%12.2% conv. - **vitamin e cream for scars after surgery**6K/yr-7.2%8.7% conv. - **palmers vitamin e**5K/yr-23.7%7.3% conv. - **palmers vitamin e body butter**2K/yr+18.2%17.1% conv. - **vitamine e cream for scars**3K/yr-70.3%15.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/vitamin-e-cream-for-scars/search-terms)
## **Top vitamin e cream for scars products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$29K30%$44K40%$58K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Palmers Natural Vitamin E Concentrated Cream 2.1 Ounce**Palmer's**$7.50**4.6★2,230 rev](https://www.amazon.com/dp/B07QTY2JQB) [2**Fruit of the Earth Vitamin-E Cream 4 Ounce Jar - 2 pack**Fruit of the Earth**$8.28**4.7★6,803 rev](https://www.amazon.com/dp/B00NFULZW4) [3**Palmers Natural Vitamin E Body Butter 7.25 Ounce**Palmer's**$7.68**4.6★1,343 rev](https://www.amazon.com/dp/B07QBRN765) [4**Derma E Vitamin E 12 000 IU Cream Moisturizer for Face and Body Multi-purpose Face Cream Hand Cream and Body Lotion Soothes and Protects 4 oz**Derma E**$14.51**4.5★3,567 rev](https://www.amazon.com/dp/B00014FSXO) [5**NUVADERMIS Scar Gel - Scar Cream for Surgical Scars - Transparent Gel Formula with Retinol and Vitamin E - Acne Scar Treatment Keloid Scar Treatment Scar Removal Cream - 1.7 Fl Oz 1 Pack**NUVADERMIS**$15.01**4.3★5,025 rev](https://www.amazon.com/dp/B09PG91V9Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NUVADERMIS Scar Gel - Scar Cream for Surgical Scars - Transparent Gel Formula with Retinol and Vitamin E - Acne Scar Treatment Keloid Scar Treatment Scar Removal Cream - 1.7 Fl Oz 1 Pack**NUVADERMIS**$15.01**5,025 rev4y ago](https://www.amazon.com/dp/B09PG91V9Y) [**Mederma PM Intensive Overnight Scar Cream Works with Skins Nighttime Regenerative Activity Clinically Shown to Make Scars Smaller and Less Visible 1.0 Oz (28g)**Mederma**$17.37**25,618 rev5y ago](https://www.amazon.com/dp/B08SS4TJ9C) [**365 by Whole Foods Market Vitamin E Cream 28 000 IU 4 Ounce**365 by Whole Foods Market**$12.69**192 rev6y ago](https://www.amazon.com/dp/B07NR6TG26) [**Palmers Natural Vitamin E Concentrated Cream 2.1 Ounce**Palmer's**$7.50**2,230 rev7y ago](https://www.amazon.com/dp/B07QTY2JQB) [**Palmers Natural Vitamin E Body Butter 7.25 Ounce**Palmer's**$7.68**1,343 rev7y ago](https://www.amazon.com/dp/B07QBRN765)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**E Skin Care Cream 4 oz CreamQ**Fruit of the Earth**$6.18**4.8★**▲ 107%**](https://www.amazon.com/dp/B0BVW5X2XQ) [**365 by Whole Foods Market Vitamin E Cream 28 000 IU 4 Ounce**365 by Whole Foods Market**$12.69**4.7★**▲ 43%**](https://www.amazon.com/dp/B07NR6TG26) [**Palmers Natural Vitamin E Concentrated Cream 2.1 Ounce**Palmer's**$7.50**4.6★**▲ 16%**](https://www.amazon.com/dp/B07QTY2JQB) [**Fruit of the Earth Vitamin-E Cream 4 Ounce Jar - 2 pack**Fruit of the Earth**$8.28**4.7★**— 5%**](https://www.amazon.com/dp/B00NFULZW4) [**NUVADERMIS Scar Gel - Scar Cream for Surgical Scars - Transparent Gel Formula with Retinol and Vitamin E - Acne Scar Treatment Keloid Scar Treatment Scar Removal Cream - 1.7 Fl Oz 1 Pack**NUVADERMIS**$15.01**4.3★**— 4%**](https://www.amazon.com/dp/B09PG91V9Y)
**~~View all trending →~~**
## **What buyers say about vitamin e cream for scars**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Great brand, and it's really a gel”*
**Efficiency**10%
*“Great, does work”*
**Value For Money**9%
*“Good price”*
**Moist/Dry**9%
*“Very Moisturizing”*
**Soft Feel**9%
*“Super soft”*
**Symptom Reduction**7%
*“Works great on scars”*
**Smell**4%
*“Nice pleasant scent”*
**Advertised Vs Actual Product**4%
*“Working as advertised”*
**Suitability Combination Skin**3%
*“Amazing for sensitive skin”*
**Suitability Dry Skin**3%
*“It helps keep my skin feeling soft, comfortable, and well-hydrated, especially when my skin starts to feel tight or dry”*
### **What buyers complain about **
**Functionality-Overall**19%
*“is ineffective”*
**Value For Money**10%
*“Not worth the price”*
**Smell**9%
*“Awful smell”*
**Allergies**8%
*“Gave me a huge rash”*
**Size-Overall**7%
*“Super small”*
**Symptom Reduction**6%
*“No visual improvement whatsoever”*
**Color**4%
*“It turned black”*
**Skin Health**2%
*“It just feels a bit icky upon skin contact”*
**Quality-Overall**2%
*“Garbage”*
**Product Condition**2%
*“Received a used tube of this cream”*
### **Top return reasons **
**Functionality-Overall**29%
**Advertised Vs Actual Product**12%
**Smell**7%
**Size-Overall**7%
**Value For Money**6%
**Product Condition**6%
**Leak-Proof**4%
**Defective Material/Parts**3%
**Ingredients-Overall**3%
**Texture/Consistency-Overall**3%
## **Common questions**
- **Is vitamin e cream for scars profitable to sell on Amazon United States?**
- The niche generates $146K/yr across 11 tracked products. 90-day search growth is -6.9%. Flapen's verdict: Skip it (44/100).
- **How competitive is the vitamin e cream for scars niche?**
- 8 brands and 593 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in vitamin e cream for scars?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Smell. The return rate is 0.8%.
- **When does demand for vitamin e cream for scars peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the vitamin e cream for scars niche?**
- Listings span $6.18–$32.35; the average listing price is $13.54 (sweet spot $15–$100). The average incumbent carries 7,956 reviews — the moat a new listing must climb.
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